StarbucksProbably the most recognizable brand in the coffee world, Starbucks is named after the chief mate in Moby Dick. The character is named Starbuck and was the top choice, though there were alternative ideas (like Cargo House). |
LavassaThe famous Italian coffee brand is named after a famous manufacturer of coffee products called Luigi Lavazza. |
NescaféProbably the world’s most popular instant coffee brand, Nescafé got its name from a combination between Nestle and Café. |
Maxwell HouseProbably one of the most popular brand coffee manufacturers in the US, the company was named in honor of Nashville’s Maxwell House Hotel. |
KeurigThe company is named after a prominent line of coffee makers that it launched. The term Keurig itself was taken out of the Danish-English dictionary and it means “excellence.” |
The Coffee Bean &
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Costa CoffeeThe UK-based coffee house company is named after its two founders – Italian brothers Bruno and Sergio Costa. |
Panera BreadThe company was originally named St. Louis Bread. After an acquisition in 1997, it was renamed to Panera Bread. The word Panera has a Latin origin and it means bread basket. Panera Bread is known for its coffees, as well as for sandwiches, various types of bread and soups. |
Marketing Strategy & Useful
Advertising Terminology
A good marketing strategy highlights both the quality of the coffee and the unique experience clients will get by choosing one coffee business over the year. Such a branding approach will start with the selection of the right name.
Good names for coffee businesses can be creative (nothing to do with coffee, even choosing a non-existent word that will carry brand attributes) or opting for characteristics perceived as positive by the respective audience.
Some great examples of clever and creative coffee business naming ideas include Kickstart Your Morning, The Arabica Express, The Cozy Mug and The Flavor of Mocha.
Keeping it simple and focusing on specialty drinks are always good options when it comes to standing out and putting together a memorable brand.
A few examples of useful advertising terms include cozy, warm, aromatic, premium coffee, premium blend, fine roast, Italian excellence, delicious, fair trade, experienced barista, awaken and rich brew.
Clientele & Interests
Coffee businesses work with clients who are looking for high quality coffee and tea. They also service individuals who have a coffee ritual – for example, getting their cup of cappuccino from the same café every single morning.
Coffee business clients are usually knowledgeable in coffee varieties. They have favorite beverages and favorite brands. As a result, the clientele tends to be pretty loyal once it has identified a brand of interest.
The clientele doesn’t really share many common interests or other characteristics. Coffee company clients can be both men and women, they come in an array of age groups and income levels. Over the years, coffee houses and cafés have diversified their production lines so much that they appeal to a truly large audience.
Industry Related Words