Eileen’s Special CheesecakeThe name instantly puts emphasis on the delicious sweet temptation that the bakery specializes in – cheesecake. The name also tells who the owner of the cake company is. Eileen started baking in her apartment in 1973 and ever since, her name has been synonymous with quality. |
Mamie GateuauxThis French company creates rustic, home-feel cakes. The word gateaux means cake in French. The bakery feels like your mom’s kitchen and it offers some truly decant and delicious cakes. |
Tartine BakeryBoth of the chefs behind Tartine Bakery in San Francisco trained in France. The name of the bakery is indicative of the French tradition in the preparation of cakes./p> |
Creative CakesThe name of this company says it all. The bakery is known for some incredibly innovative and bold experiments in the world of cake making. It crafts unique wedding cakes that are characterized by dozens of exciting flavors and designs like no other. |
Lily VanilliAThis cake shop in London carries the nickname of its owner. |
Primrose BakeryAnother incredibly popular cake business in London, Primrose Bakery carries the name of its location – Primrose Hill. |
Gimme Some SugarA cake bakery that’s known for its huge selection of birthday and wedding cakes. Located in Las Vegas, Gimme Some Sugar offers an array of sculpted cakes with deluxe flavoring options. |
Marketing Strategy & Useful
Advertising Terminology
When doing marketing, cake companies can rely on a couple of highly effective approaches. A first option is putting emphasis on the unique types of cakes that the company specializes in. if there’s a characteristic that makes the production different from that of another bakery, it should be highlighted.
Ingredient quality and selection is also crucial. Companies that source local ingredients or that work with something more exotic can highlight that.
Finally, marketing has to put emphasis on cake design. A pastry chef who has a unique approach to crafting cakes is certain to catch the attention of the potential clientele.
Cake company names should also highlight these essential features. If a well-known chef is the founder of a bakery, their name should be included in the brand. A prominent location or a French cooking term can also be used to give the brand some uniqueness.
Some advertising terminology that applies to the industry includes tasty, treat, patisserie, French culinary tradition, delicious, flavor, boutique and handcrafted.
Clientele & Interests
Cake companies work with a wide array of clients – from companies that need a special cake for a corporate event to couples who are about to tie the knot and moms looking for birthday cakes for their kids.
Some cake companies specialize in servicing one type of client or another. Others can create on-demand cakes. This way, they get to work with a wide array of clients from all walks of life. Some customers will be looking for a delicious and an affordable solution, others will be in need of a custom-made cake (regardless of the price).
While it’s more typical for women to order cakes from such companies, there isn’t a strict division between the genders. As far as interests are concerned, it’s very difficult to come up with unified traits for the individuals that may potentially need the services of cake companies.
Industry Related Words