How to name your beer business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your beer business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our beer business name generator above and then scroll below to find the first step in the naming process.
- Tru Bait
- Scarface Beer
- XXL Beer
- Lamdu Beer
- Stroller Beer
- Poltergeist Beer
- Quest Beer
- Omega Ale
- Rage’n’Rattle
- Moredo Beer
- Angle Breath Beer
- Rogue Beer
- Rough & Rowdy
- Breakout Beer
- SourStone Beer
- Exotica Beer
- Jade Ale
- Ace Ale
- Edo Beer
- Endless Beer
Four steps to naming your beer business
This four-step process will help you name your beer business. In this example, I’m creating a name for a beer business that conveys quality, fun, and greatness. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used trendy words like “Rogue”, “Quest”, “Omega“and “Edo”, it’s important to think of your brand image when developing a beer business name, many new beers focus on attractive names and artwork to help gain interest from drinkers. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Tru Bait
- Scarface Beer
- XXL Beer
- Lamdu Beer
- Stroller Beer
- Poltergeist Beer
- Quest Beer
- Omega Ale
- Rage’n’Rattle
- Moredo Beer
- Angle Breath Beer
- Rogue Beer
- Rough & Rowdy
- Breakout Beer
- SourStone Beer
- Exotica Beer
- Jade Ale
- Ace Ale
- Edo Beer
- Endless Beer
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- XXL Beer
- Poltergeist Beer
- Angle Breath Beer
- Moredo Beer
Removed Ideas:
- Tru Bait
- Scarface Beer
- XXL Beer
- Lamdu Beer
- Stroller Beer
- Poltergeist Beer
- Quest Beer
- Omega Ale
- Rage’n’Rattle
- Moredo Beer
- Angle Breath Beer
- Rogue Beer
- Rough & Rowdy
- Breakout Beer
- SourStone Beer
- Exotica Beer
- Jade Ale
- Ace Ale
- Edo Beer
- Endless Beer
#3) Get some feedback
You’ll now have a list of 3-6 great beer business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Angle Breath Beer
This name conveys a beer-focused on tough beer drinkers who love the bitter taste.
Moredo Beero
This is a unique beer name that sounds fancy or has a rich history.
XXL Beer
This is a simple, straightforward name that conveys a large-sized beer.
Poltergeist Beer
The name conveys a trendy, tasteful beer that would be accompanied by a cool logo.
#4) Check It’s available
At this point, it’s good to have at least three great beer business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful beer businesses and break down why and how they’ve chosen to name their business and why it works for them.
Groupe Castel is named after its founder- Pierre Castel. Literally, “Groupe Castel” means castle group in French and obviously gives them a great advantage over their competitors. with time, the name has steadily expanded in size and scope and today it’s one of the major players in the Beer industry
Carlsberg is a Danish beer brand named after the founder Jacobsen’s son Carl. The name, as well as their business strategy, has led to its success whereby you can’t mention Carlsberg and don’t mention beer. The brand has become a beer brewing force to be reckoned with.
Heineken which means “son of little Hein” is yet another business named after its founder- Gerard Adriaan Heineken. Today, the brand has grown to be the number one beer brewer in Europe and one of the largest brewers in the world.
5 Tips for naming your beer business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused beer terms like cold, drink, or fresh. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real beer business named “China Resources Snow Breweries”.
Literally, this name conveys they are brewing beer with china resources. At a deeper level though, this is a great name that translates the history and values of the products and business.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Bask Beer, Sheer Beer)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable beer business names could be:
- Alomos Beer
- Qura Beer
- Turo Beer
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business tippy top and finds out it’s already taken. Because He’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like tipping toe, tippers toe, or tripping toes.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Our Business Name Guides
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Beer business name ideas
Here’s the ultimate list of Beer-related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to beer.
Trending Words
Here are the top trending words used in beer company names.
- Bar
- Basement
- Beer
- Beercafe
- Beercraft
- Bottle
- Bottleshop
- Brewsters
- Cask
- Craft
- Fort
- Grain
- Grape
- Hall
- Healthy
- Liquor
- Point
- Spirits
- Station
- Store
- Taproom
- Total
- Wine
- Woods
Words Beer often describes
(“beer ______”)
You can use these words to create beer business names like ‘Beer ‘n’ Barrel’ and ‘Casks Co’.
- Ads
- Advertising
- Barrel
- Barrels
- Bars
- Bellies
- Belly
- Bottle
- Bottles
- Bottling
- Boy
- Breath
- Brewer
- Brewers
- Brewing
- Can
- Cans
- Cask
- Casks
- Cellar
- Cellars
- Chronicles
- Consumption
- Dives
- Drink
- Drinker
- Drinkers
- Drinking
- Drinks
- Duty
- Engine
- Engines
- Equation
- Float
- Floats
- Foam
- Garden
- Gardens
- Glass
- Glasses
- Gut
- Hall
- Halls
- Handles
- Hofmann
- House
- Houses
- Industry
- Joint
- Joints
- Jug
- Jugs
- Keg
- Kegs
- Lambert
- Law
- Lovers
- Makers
- Making
- Mat
- Mats
- Money
- Mug
- Mugs
- Notes
- Parlor
- Parties
- Party
- Pot
- Pots
- Prices
- Production
- Pump
- Restaurant
- Retailers
- Sales
- Saloon
- Saloons
- Seller
- Sellers
- Selling
- Sheba
- Sheva
- Shop
- Shops
- Signs
- Soup
- Stains
- Stand
- Steins
- Swilling
- Tax
- Vinegar
- Wagon
- Wine
- Wort
- Worts
- Yeast
How Beer is often described
(“______ beer”)
Example beer company names using these related descriptive words ‘Australian Ales’ and ‘Cold Brewed Beers’.
- Australian
- Bavarian
- Belgian
- Best
- Bitter
- Bock
- Bottled
- Brewed
- Brown
- Canadian
- Cheap
- Chilled
- Cold
- Cool
- Dark
- Domestic
- Draught
- Drunk
- Dutch
- Empty
- English
- Enough
- Excellent
- Famous
- Favorite
- Fermented
- Finished
- Flat
- Free
- Fresh
- German
- Ginger
- Good
- Green
- Homemade
- Hot
- Iced
- Japanese
- Lager
- Light
- Local
- Made
- Mexican
- Mild
- More
- Much
- Native
- Near
- Nice
- Nonalcoholic
- Occasional
- Pale
- Quick
- Regular
- Rice
- Root
- Small
- Sour
- Stale
- Strong
- Sweet
- Table
- Thin
- Traditional
- Warm
Beer in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Bersabee
French: Bière
Italian: Birra
Spanish: Cerveza
