How to name your beads business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your beads business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our beads business name generator above and then scroll below to find the first step in the naming process.
- The Beadle
- Bead Harvest
- Beadorama
- Wild Beads
- The Unicorn Bead
- The Pastel Bead Co.
- The BeadKeepers
- Beadology
- Beads’n Crafts
- Oraz Beads
- Global Beads
- Bead Industries
- Les Perles
- Polished
- Beadmania
- Bead Outlet
- Bare Beads
- Bead World
- I’ve Got a Bead Feeling
- A Way of Beading
Four steps to naming your beads business
This four-step process will help you name your beads business. In this example, I’m creating a name for a beads business that conveys creativity, excitement, and high quality of the product at the same time. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like unicorn, pastel, crafts, and polished. These words speak of creativity but they also add a bit of sophistication to the title of the company. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- The Beadle
- Bead Harvest
- Beadorama
- Wild Beads
- The Unicorn Bead
- The Pastel Bead Co.
- The BeadKeepers
- Beadology
- Beads’n Crafts
- Oraz Beads
- Global Beads
- Bead Industries
- Les Perles
- Polished
- Beadmania
- Bead Outlet
- Bare Beads
- Bead World
- I’ve Got a Bead Feeling
- A Way of Beading
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Pastel Bead Co.
- Beads’n Crafts
- Bead World
- Beadmania
Removed Ideas:
- The Beadle
- Bead Harvest
- Beadorama
- Wild Beads
- The Unicorn Bead
- The BeadKeepers
- Beadology
- Oraz Beads
- Global Beads
- Bead Industries
- Les Perles
- Polished
- Bead Outlet
- Bare Beads
- I’ve Got a Bead Feeling
- A Way of Beading
#3) Get some feedback
You’ll now have a list of 3-6 great bead business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Pastel Beads Co.
This name speaks of colors, fun, and excitement that are so important for craft lovers.
Beads ‘n’ Crafts
This name conveys youthfulness, hence it’s ideal for a bead store targeting younger customers.
Bead World
This name conveys a huge selection of products.
Beadmania
This name conveys commitment and a passion for the respective product.
#4) Check It’s available
At this point, it’s good to have at least three great bead business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful Beads businesses and break down why and how they’ve chosen to name their business and why it works for them.
Azteca Jewelry works because the name allows for some differentiation of the brand. This isn’t just a beads store, this is a place that provides the supplies necessary for the creation of native-inspired jewelry. The name targets a very niche audience and it gives potential clients a clear idea of what they’d find in the store right from the start.
Bead Need has a good sound to it. Because the two words rhyme, the name gets a bit of a ring and it also becomes quite memorable. You should definitely be trying to identify similar catchy word combinations when attempting to name your own bead company.
Gems 4 Jewels has a youthful sound to it. At the same time, the words work harmoniously together and make the title both catchy and memorable. The name gives potential clients an idea about what they’ll find in the story without turning to cliches or a trusted title selection formula.
5 Tips for naming your beads business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, relying on overused words like beads, abundance, jewelry, or craft. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real honey business named The Harmony Store.
For many people, jewelry creation is about creativity, artistic self-expression, and even self-discovery. It can be a fun, therapeutic process. This is precisely what the name hints at. It sells an experience, rather than a specific product.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Bead Need, Neat Bead, Beadie Baby)
- Try using a word that wouldn’t be relevant when out of context (Pearl & Clasp works because jewelry makers know exactly what these two terms refer to – supplies required for the handcrafting of accessories)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable beads business names could be:
- Beadermony
- Artisanica
- Melifina Beads
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Delicious Beads and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Beadelicious, Delibeads, and Belicious.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.
Trending Words
Here are the top trending words used in beads company names.
- jewelery
- making
- supplies
- glass
- crystal
- maker
- wholesale
- sale
- online
- kits
- store
- post
- leather
- ETSY
- gallery
- crafts
- shop
- rocks
- craft
- outlet
- jewellery
- town
Other Business Name Guides
Related: eCommerce Store Names
Related: Fashion Label Names
Related: Craft Business Names
Related: How to Start a Crafts Blog
Related: How to Start a Fashion Blog
Related: How to Start a Clothing Line
Words Bead often describes
(“bead ______”)
You can use these words to create bead business names like ‘The Bead Roll Company’ and ‘The Bead Method’.
- work
- roll
- necklaces
- chains
- making
- necklace
- eyes
- reel
- quarters
- chain
- seal
- test
- plate
- head
- makers
- tests
- seals
- embroidery
- model
- money
- strings
- threading
- row
- rows
- stringing
- rolls
- rosary
- types
- string
- column
- game
- columns
- ornaments
- curtains
- screening
- curtain
- tree
- weld
- loop
- size
- rod
- lightning
- grommets
- type
- assay
- method
- manufacture
- amber
- lines
- technique
- bracelets
- memory
- rim
- pattern
- gem
- set
- rims
- board
- production
- grommet
- telling
- beater
- workers
- moulding
- thermistors
- strips
- blasting
- mills
- weaving
- crochet
- solder
- pendants
- spitter
- molding
- bars
- dress
- complex
- abacus
- belts
- spring
- media
- jar
- sight
- ring
- compound
- basic
- reactor
- shape
- bags
- stringers
- base
- beating
- models
- edges
- mouldings
How Bead is often described
(“______ bead”)
Example bead company names using these related descriptive words ‘The Vintage Bead Company’ and ‘Microcosmic Beads’.
- small
- blue
- single
- large
- red
- white
- black
- green
- last
- second
- shaped
- tiny
- clear
- next
- round
- cylindrical
- yellow
- spherical
- tubular
- wooden
- thin
- crystal
- fine
- opaque
- continuous
- metallic
- transparent
- third
- magnetic
- bright
- dark
- flat
- larger
- carnelian
- hot
- colored
- brown
- weld
- coral
- top
- circular
- smooth
- oval
- careful
- heavy
- plastic
- microcosmic
- upper
- globular
- finished
- narrow
- biconical
- thick
- double
- coloured
- colorless
- front
- polished
- steady
- fused
- smaller
- light
- fourth
- brittle
- hard
- solid
- marginal
- pink
- colourless
- beautiful
- inch
- golden
- coated
- focal
- rectangular
- translucent
- faceted
- ceramic
- sided
- straight
- malleable
Bead Adjectives
You can use an adjective in your business name to create a business name like ‘Rainbow Beads‘ or ‘The Ornamental Bead Company‘.
- black
- blue
- bright
- brown
- coral
- crystal
- cylindrical
- green
- magnetic
- natural
- plastic
- porous
- red
- small
- spherical
- tiny
- tubular
- white
- wooden
- yellow
Bead Verbs
You can use a verb in your beads business name to create business names like ‘Bead Strung‘ or ‘Gathered Bead Company‘.
- add
- attached
- broke
- coated
- containing
- counting
- covered
- decorated
- formed
- stood
- string
- stringing
- strung
- telling
- washed
- wear
- wearing
- wiped
- wore
- worn
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new bead company names.
- beadery (beads + jewelery)
- beadewelery (beads + jewelery)
- beay (beads + jewelery)
- beadre (beads + store)
- beadion (bead + nation)
- beadies (beads + supplies)
- beaft (beads + craft)
- beadion (beads + composition)
Beads in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (globus, globulus).
French: noun (perles, le chapelet, le collier).
Italian: noun (perline, le orazioni).
Spanish: noun (el rosario, el collar).
