How to name your audio business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps that will help you to come up with a sound and creative name for your audio business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our audio business name generator above and then scroll below to find the first step in the naming process.
- Home of Hits
- Decibel Technology
- Premium Audio
- SoundTech
- X-Beat
- Acoustic Sense
- Audible Home Systems
- Max Volume
- equalize.it
- Acoustify App
- Smart Sound Solutions
- AmpBeats
- Simple Sound Systems
- Soundanic Solutions
- Beatlistic Sounds
- BeatBox Technology
- FLOW Audio Technology
- SoundWave
- Beat Corner
- BEATIFY
Four steps to naming your audio business
This four-step process will help you name your audio business. In this example, I’m creating a name for an audio business that conveys the technical, reliable, and expert value of their product/service. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Beat”, “Acoustic”, “Volume” and “Amp”, you can see that while these words can be related to audio business, they also suggest that you can expect a colorful, technical, and high-quality product/service from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Home of Hits
- Decibel Technology
- Premium Audio
- SoundTech
- X-Beat
- Acoustic Sense
- Audible Home Systems
- Max Volume
- equalize.it
- Acoustify App
- Smart Sound Solutions
- AmpBeats
- Simple Sound Systems
- Soundanic Solutions
- Beatistic Sounds
- BeatBox Technology
- FLOW Audio Technology
- SoundWave
- Beat Corner
- BEATIFY
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Acoustify App
- AmpBeats
- Soundanic Solutions
- BEATIFY
Removed Ideas:
- Home of Hits
- Decibel Technology
- Premium Audio
- SoundTech
- X-Beat
- Acoustic Sense
- Audible Home Systems
- Max Volume
- equalize.it
- Smart Sound Solutions
- Simple Sound Systems
- Beatistic Sounds
- BeatBox Technology
- FLOW Audio Technology
- SoundWave
- Beat Corner
#3) Get some feedback
You’ll now have a list of 3-6 great audio business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Acoustify App
This name conveys a premium audio service that specializes in acoustic music.
AmpBeats
This name conveys a service that specializes in producing creative beats.
Soundanic Solutions
This name conveys a service that produces and supports organic and raw music.
BEATIFY
This name conveys a service featuring diverse and creative beats for musicians.
#4) Check It’s available
At this point, it’s good to have at least three great audio business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful audio businesses and break down why and how they’ve chosen to name their business and why it works for them.
Audio Technica is an award-winning audio equipment manufacturer that has adopted a pretty straightforward approach towards its name. With time, Audio Technica has become synonymous with exceptional quality and equipment designed for professional use. The name is on point, highly brandable, and easy to remember.
Beats by Dre achieves a personal connection with customers by having a person in their business name. The business is a manufacturer of a wide headphone line that is signed by Dr.Dre, a very popular music producer. Since ‘Dre’ is already a brand, the name connects the quality of headphones with the top-notch music Dr.Dre produces.
American Bass is yet another business name in the field of audio that reveals a creative approach isn’t particularly common. Still, American Bass is a premium car audio brand that proudly displays the fact it originates in the US. The name connects with customers on a deeper level since it presents the origin, history, and location of the business.
5 Tips for naming your audio business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused audio terms like a record, bass, or speaker. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real audio business named “AKG Acoustic”.
The Vienna-based company has a name that’s an acronym from Akustische und Kino-Geräte – acoustic and cinema equipment. Literally, the name communicates directly what is their specialization and what they do the best. That proved to be effective in the audio business since potential customers mainly look for high-quality and reliable equipment.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Soundanic Solutions, Hearing Heaven)
- Try using a word that wouldn’t be relevant when out of context (Decibel Technology – Decibel is a measurement for intensity of the sound and it hits the point when communicating what is the company’s focus.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable audio business names could be:
- Vudaris Audio
- Filanis Beats
- Adiko Music
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business SoundTech and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like SoundTek, Sountech, or SunTech.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Our Business Name Guides
Related: Podcast Business Names
Related: Music Business Names
Related: Vinyl Business Names
Related: How to Start a Radio Station
Related: How To Start A Music Blog
Related: How to Start a Record Label
Audio business name ideas
Here’s the ultimate list of Audio related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to audio.
Trending Words
Here are the top trending words used in audio company names.
- Beat
- Car
- Design
- Digital
- Guy
- Harmony
- Home
- Integration
- Linn
- Lovers
- Mission
- Music
- Solutions
- Speaker
- Symphony
- Systems
- Tech
- Theater
- Tone
- Video
- Visual
- Women
Words Audio often describes
(“audio ______”)
You can use these words to create audio business names like ‘AudioTape’ and ‘Input Audio’.
- Amplification
- Amplifier
- Amplifiers
- Applications
- Band
- Bandwidth
- Books
- Cable
- Capabilities
- Card
- Cassette
- Cassettes
- Cds
- Channel
- Channels
- Circuit
- Circuits
- Clip
- Clips
- Coding
- Component
- Components
- Compression
- Conferencing
- Data
- Device
- Devices
- Engineer
- Equipment
- Event
- Feedback
- File
- Files
- Format
- Formats
- Frequencies
- Frequency
- Generator
- Hardware
- Information
- Input
- Interface
- Levels
- Material
- Materials
- Media
- Messages
- Mixer
- Oscillator
- Output
- Playback
- Player
- Players
- Portion
- Processing
- Production
- Products
- Program
- Programs
- Quality
- Range
- Recorder
- Recorders
- Recording
- Recordings
- Samples
- Signal
- Signals
- Software
- Source
- Spectrum
- Stage
- Stream
- Streams
- System
- Systems
- Tape
- Tapes
- Technology
- Tone
- Tones
- Track
- Tracks
- Transformer
- Unit
- Version
- Video
- Visual
- Visuals
- Voltage
- Waveform
How Audio is often described
(“______ audio”)
Example audio company names using these related descriptive words ‘ClearSound Audio’ and ‘FullFX Audio.’.
- Actual
- Available
- Based
- Better
- Bit
- Clear
- Compact
- Continuous
- Corresponding
- Digital
- Duplex
- Dvd
- Electronic
- Embedded
- Encoded
- End
- External
- Full
- High
- Incoming
- Integrated
- Interactive
- Level
- Linear
- Live
- Mixed
- Mono
- Mpeg
- Multichannel
- Multimedia
- Multiple
- Nonspeech
- Online
- Original
- Portable
- Positional
- Prerecorded
- Professional
- Raw
- Record
- Recorded
- Sampled
- Separate
- Shorthand
- Simultaneous
- Sophisticated
- Sound
- Spatial
- Standard
- Stereo
- Structured
- Synchronous
- Synthetic
- Time
- Unabridged
- Uncompressed
- Video
- Visual
- Way
Audio Verbs
You can use a verb in your audio business name to create business names like ‘Capture Track Audio‘ or ‘TRANSMIT‘.
- Add
- Adding
- Beeping
- Capture
- Compressed
- Digitized
- Hear
- Ieee
- Mixing
- Play
- Playing
- Plays
- Record
- Reproducing
- Stun
- Supports
- Taped
- Transmit
- Uses
- Using