Complete Guide to Naming Your Audio Business
Our audio business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get audio business name inspiration.
Brand Goals & Target Market
Audio companies face numerous challenges today. The music industry is changing rapidly. Live streaming is reducing the need for album purchases. These new realities have to be accounted for when branding is taking place.
The name that you choose for an audio company will set the tone for all of your other popularity establishment efforts. Attempt to tell your story. Tell people how you address contemporary realities. Do you make Bluetooth speakers that are especially created for music streaming? Is your company focused on audio software? Your niche will guide you towards a better focus for your branding efforts.
The same tips apply to companies that offer services – recording, mixing, etc. You need to have at least one unique sales point, one characteristic or value that makes you better than others. Are you dedicated to help indie musicians gain exposure through the best possible recording services? If so, you have a cause and a goal. Make this mission the center of your name and your branding strategy.
Audio companies can work with both end consumers and with professionals. Branding and naming efforts have to be chosen to address the needs of the particular demographic.
End consumers may be audiophiles who know a lot and who are looking for the best audio quality. These people are knowledgeable when it comes to brands and technical parameters. They will not settle for anything but the best.
Other end consumers may be looking for affordable purchases or something that uses the latest technology. These individuals may lack the knowledge of audiophiles and they will be much more influenced by marketing and branding efforts.
When B2B interactions are taking place, the customers could be bands, DJs and venues that hold parties, concerts or celebrations. Such clients are in need of much more comprehensive services than B2C customers. They invest more in audio equipment and such partnerships tend to have long-term potential.
Competitor Name Analysis
Founded in 1945 by Fritz Sennheiser, the German audio company carries the name of its founder till present day.
The award-winning audio equipment manufacturer has adopted a pretty straightforward approach towards its name. With time, Audio Technica has become synonymous with exceptional quality and equipment designed for professional use.
One of the oldest family-run companies in the audio field has a name that proudly displays the ownership of the brand. It was founded in 1953 by John Grado and the name has stuck through the decades.
The Vienna-based company has a name that’s an acronym from Akustische und Kino-Geräte – acoustic and cinema equipment.
Another staple name in the world of audio equipment that carries the name of its founder. Paul W. Klipsch was an audio pioneer in America and he is one of the individuals that have had the biggest impact on the speaker technology of today.
This is yet another name in the field of audio that reveals a creative approach isn’t particularly common. Still, American Bass is a premium car audio brand that proudly displays the fact it originates in the US.
Digital Business Name Inspiration
- The Home of Hits: a great name for a recording studio, this one gives potential customers the confidence to think they could make it big in the music industry.
- Sound from Another Dimension: the quality of sound this company ensures is better than what the competition has to offer. In fact, it comes from another dimension.
- Decibel Technology: simple, straightforward, the name gives the audience a good idea about what the company has to offer.
- Premium Audio: there’s really no need to try being excessively creative in this field. Just tell potential buyers what you have in store for them.
- For Your Entertainment: a name that is more tailored to the B2C market and that focuses on the fun value of audio, rather than on quality and terminology.
- SoundTech: this name is evergreen and no matter how audio technologies evolve, it will always feel current and hip.
- X-Beat: a made-up name that doesn’t convey anything in particular but that will be quite easy to remember.
- Acoustic Sense: for many people, music is a sensation and an emotion. This fact can be capitalized upon when an audio company name is being chosen.
- Audible Home Systems: yet another name that’s tailored to the B2C market. Such a company could make, sell and tailor audio equipment to the end customer’s needs.
- Max Sound: one more relatively generic name that will be a good choice for both B2B and B2C audio companies.
What Not to Name Your Digital Business
As the examples above have demonstrated already, there’s no need to go out there in terms of name selection for an audio company. The specifics of the brand persona dictate such an approach. People want quality and they want good sound. If you can emphasize on these things and the way they’ll feel when listening to music, you will have the winning formula.
Avoid the words audio and music in the name of your company as much as possible. These have been overdone and if you are a new player or you’re attempting to rebrand yourself, you will have a hard time making such a name stick.
Adding your name or a location to the company name is also not necessary (unless you’re someone recognized as an influencer in the field of audio development). Focus on emotions and characteristics people will associate with.
Finally, keep it short and sweet. You may feel tempted to get very descriptive in order to establish your niche via the name selection. Don’t do it because people will have a hard time remembering a name that’s too long, too technical and anything but catchy.