Advertising Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your advertising business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to come up with a creative and sound name for your new advertising business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our advertising business name generator above and then scroll below to find the first step in the naming process.
- Creative Muse
- From Paper to Screen
- Networked
- Share Your Story
- Brand & Beyond
- InDesign
- Creatix
- Infinite Exposure
- MUSE Ads
- YellowLeaf Agency
- Demographify
- Pitch.me
- Creative Minds Advert
- VisionArt Media
- BrandWave
- SPREAD Media
- Vividly Marketing
- Target Advertising
- Billboard Agency
- Sprint Media
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Four steps to naming your advertising business
This four-step process will help you name your advertising business. In this example, I’m creating a name for an advertising business that conveys the reliable, result-oriented and creative services. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Design”, “Brand”, “Story” and “Creative”, you can see that while these words can be related to advertising, they also suggest that you can expect a creative, visual and attractive type of advertisement from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great advertising business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium and creative service with a strong emphasis on design.
This name conveys a professional service that creates comprehensive marketing and business plans.
This name conveys a reputable and creative service that works exclusively with brands.
This name conveys an artistic and creative service that appeals to the customer’s eyes.
#4) Check It’s available
At this point, it’s good to have at least three great advertising business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful advertising businesses and break down why and how they’ve chosen to name their business and why it works for them.
IDEO is a creative business name derived from the word ‘idea’. The name is brandable and sound while doesn’t need much explanation what’s the business about. IDEO is a creative design company that focuses on personalized, breakthrough solutions for its clients.
Naked, as the name, reflects the agency’s philosophy – a brand has to be naked in front of its consumers and this goal is achieved through transparency in terms of communication. The name doesn’t make much sense if we’re talking outside the context, but in the advertising world, it definitely hits the point. It’s easily brandable, sound and easy-to-remember.
We Are Social is an advertising business that focuses on exposing big and small brands in front of a targeted audience through social media channels. The name itself is pretty self-explanatory and brandable.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused advertising terms like ‘audience’, ‘target’ or ‘advert’. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real advertising business named “Droga 5”.
When you hear this name, it’s definitely not connected to the advertising business. An obviously strange name, Droga 5 was conceptualized David Droga. The name is derived from the tag that Droga’s mother sewed into his clothes. Five stems from the fact that David was the fifth from six children. At a deeper level, this is a great name that translates the history and values of service/business.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Creative Concepts, Prolific Productions Media)
- Try using a word that wouldn’t be relevant when out of context (Hype Advertisment – Hype represents an amplified attraction which goes hand in hand with advertising.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable advertising business names could be:
- Hilos Media
- Kiparilo Agency
- Apus Advertising
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business BrandWave and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like BrandyWave, Brandev or BrandingWave.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Other Business Name Guides
Related: Marketing Company Names
Related: Social Media Business Names
Related: Creative Agency Business Names
Create a unique business name with our Business Name Generator!
Words Advertising often describes
(“advertising ______”)
You can use these words to create advertising business names like ‘Copy Writer Ad Agency’ and ‘Section 8 Advertising’.
How Advertising is often described
(“______ advertising”)
Example advertising company names using these related descriptive words ‘BASED Advertising Agency’ and ‘Clever Communication Advertising Agency.’.
Don’t forget to give our advertising company name generator a try!