Podcast’s Business Category
Are you trying to classify your podcast into an appropriate business category? A podcast is a tricky business to classify. Since it can cover various topics, from entertainment and news to business and education, a podcast can fall into different business categories. It all depends on the content and purpose of the podcast.
In this article will help you figure out what business category a podcast is and how to choose the right podcast category.
What Business Category is a Podcast?
A podcast can belong to many different categories depending on the content and its focus, such as media and entertainment, technology, education, etc., as it entails producing and delivering audio content to a targeted audience across diverse platforms.
Podcasts can serve as a marketing instrument for enterprises seeking to advertise their products or services. This is why one of the sectors that podcasts fall under is marketing and advertising.
Here are a few business categories that podcasts can be associated with:
| Category | Explanation |
|---|---|
| Marketing and Advertising | One business category that a podcast can fall under is marketing and advertising. Many businesses use podcasts to promote their products and services to a targeted audience. |
| Media and Entertainment | Podcasts also fall under the media and entertainment category. They serve as a platform for sharing news, opinions, and entertainment content, much like traditional radio or television. Many media companies produce and distribute podcasts as a way to monetize their content and reach new audiences. |
| Education and Training | Podcasts are also used for education and training purposes, making them a part of the education and training industry. Podcasts can provide instructional content on various topics, such as language learning, personal development, and professional training. |
A podcast can fall into many different business categories, depending on its content and purpose. While it can be a marketing tool, it can also serve as a form of media or education. Therefore, understanding the target audience and purpose of the podcast is important in determining the appropriate business category.
How to Categorize Your Podcast
As a podcast creator, you will have to categorize your podcast. Having the correct categories determine who will see your media in their recommendations. Remember that the overall category needs to match the interests of your target audience.
To categorize your podcast, you will need to select a primary and usually a secondary category that best describes the content. Here are a few steps you can follow to choose the best ones:
1. Determine the main topic or theme of your podcast
This will help you focus your content and attract the right audience. Some popular podcast topics include news and current events, sports, technology, health and wellness, entertainment, education, and more. If you’re having trouble choosing the right name for your podcast, you should use our free podcast name generator, which will help you come up with the perfect name for your podcast.
2. Choose a primary category for your podcast
The primary category should be the one that best represents your podcast’s main topic or theme. Examples of primary categories include society and culture, business, comedy, news and politics, etc.
3. Decide if you will have multiple categories
These categories should be related to the primary category and can help potential listeners find your podcast when searching for specific topics. For example, if your primary category is society and culture, you may choose secondary categories such as personal journals, philosophy, relationships, and more.
4. Check the categories available on the platform where you plan to host your podcast
Different platforms may have different categories available, so make sure to select the appropriate categories for your platform. Remember that you can post your podcast on various platforms; however, the platforms must be compatible.
5. Be as specific as possible with your categorization
By being specific with your categorization, you can help your podcast stand out and attract listeners who are interested in your particular topic or theme. This can also help you avoid getting lost among other podcasts with similar topics. For example, instead of just choosing “business” as your primary category, you may select “entrepreneurship” or “marketing” to make your podcast more specific and targeted.
MORE: How to start a podcast
Steps to Categorizing Your Podcast
How to Find the Best Business Category for Your Podcast
To find the best business category for your podcast, consider the main topic or theme and your target audience. Here are some steps you can follow to find the best business category:
1. Identify the main focus of your podcast
What topics are you covering? For example, are you discussing business news, entrepreneurship, marketing, or management? This will help you determine which category your podcast would fit best.
2. Research the available categories
Look at the categories offered on various podcast platforms, such as Apple, Spotify, or Google Podcasts. Make note of the categories that align with the topic of your podcast.
3. Look at the top podcast categories in your niche
See which categories the most popular podcasts in your industry or niche are listed under. This can give you an idea of where your podcast fits in.
4. Consider your target audience
Who is your podcast aimed at? Are you targeting business owners, marketers, or a general audience interested in business topics? This can help you determine which category will best attract your intended listeners.
5. Be specific
Choose a specific category that accurately describes the content of your podcast. This will help your podcast stand out in search results and attract listeners who are interested in your specific topic.
Types of Podcast Categories
To make your job easier, here’s a detailed list of categories and subcategories of podcasts:
| Category | Examples |
|---|---|
| Arts | – Visual Arts – Performing Arts – Literature |
| Business | – Sales – Startups – E-commerce |
| Comedy | – Stand-up Comedy – Satire – Interviews |
| Education | – Language Learning – Self-improvement – Personal Finance |
| Health & Fitness | – Nutrition – Mental Health – Fitness & Exercise |
| History | – World History – American History – Ancient History |
| Kids & Family | – Children’s Stories – Parenting – Family Life |
| Leisure | – Travel – Food & Cooking – Hobbies & Games |
| Music | – Music History – Music Interviews – Music News |
| News & Politics | – National News – International News – Political Commentary |
| Religion & Spirituality | – Christianity – Hinduism – Spirituality |
| Society & Culture | – True Crime – Social Commentary – Lifestyle |
| Sports | – Football – Basketball – Baseball |
| Technology | – Tech News – Gadgets – Programming |
Benefits of Categorizing Your Podcast
Categorizing your podcast can provide several benefits, including:
1. Increased visibility
Categorizing your podcast can help potential listeners locate it when they search for specific topics. This can increase your visibility and attract more listeners.
2. Targeted audience
By choosing a specific category that accurately reflects your podcast’s content, you can attract a targeted audience interested in that particular topic. Build a loyal and engaged ‘listenership’ by targeting the correct audience.
3. Improved search rankings
Most platforms use categories to help organize and promote content. Your podcast can rank higher in search results if you choose the right category.
4. Better user experience
Categorizing your podcast can improve the user experience for your listeners, as they can easily find and discover content that aligns with their interests.
5. Branding and marketing
By accurately categorizing your podcast, you can position yourself as an expert in your field and attract sponsors or advertisers who are interested in reaching your specific audience. Increasing the visibility of your podcast is bound to lead to success in the industry.
Takeaway Points
Podcasts are a versatile medium used by companies to enhance their business. They can fall into different business categories, such as marketing and advertising, media and entertainment, and education and training.
Categorizing your podcast accurately is crucial to attracting the right audience. The process involves determining the main topic, choosing a primary and one or more secondary categories, and being specific.
The benefits of categorizing your podcast include increased visibility, a targeted audience, improved search rankings, and a better user experience.