What Business Category is a Podcast?

When it comes to podcasts, choosing the right category is crucial for reaching your target audience. By understanding your audience and the categories that align with their interests, you can pick a podcast category that will attract and engage your target listeners.

Podcast’s Business Category

Are you trying to classify your podcast into an appropriate business category? A podcast is a tricky business to classify. Since it can cover various topics, from entertainment and news to business and education, a podcast can fall into different business categories. It all depends on the content and purpose of the podcast. 

In this article will help you figure out what business category a podcast is and how to choose the right podcast category.

What Business Category is a Podcast?

A podcast can belong to many different categories depending on the content and its focus, such as media and entertainment, technology, education, etc., as it entails producing and delivering audio content to a targeted audience across diverse platforms. 

Podcasts can serve as a marketing instrument for enterprises seeking to advertise their products or services. This is why one of the sectors that podcasts fall under is marketing and advertising.

Here are a few business categories that podcasts can be associated with:

Marketing and AdvertisingOne business category that a podcast can fall under is marketing and advertising. Many businesses use podcasts to promote their products and services to a targeted audience. 
Media and EntertainmentPodcasts also fall under the media and entertainment category. They serve as a platform for sharing news, opinions, and entertainment content, much like traditional radio or television.

Many media companies produce and distribute podcasts as a way to monetize their content and reach new audiences.
Education and TrainingPodcasts are also used for education and training purposes, making them a part of the education and training industry.

Podcasts can provide instructional content on various topics, such as language learning, personal development, and professional training.

A podcast can fall into many different business categories, depending on its content and purpose. While it can be a marketing tool, it can also serve as a form of media or education. Therefore, understanding the target audience and purpose of the podcast is important in determining the appropriate business category.

MORE: How much money could a podcast make?

How to Categorize Your Podcast

As a podcast creator, you will have to categorize your podcast. Having the correct categories determine who will see your media in their recommendations. Remember that the overall category needs to match the interests of your target audience. 

To categorize your podcast, you will need to select a primary and usually a secondary category that best describes the content. Here are a few steps you can follow to choose the best ones:

1. Determine the main topic or theme of your podcast

This will help you focus your content and attract the right audience. Some popular podcast topics include news and current events, sports, technology, health and wellness, entertainment, education, and more. If you’re having trouble choosing the right name for your podcast, you should use our free podcast name generator, which will help you come up with the perfect name for your podcast. 

2. Choose a primary category for your podcast

The primary category should be the one that best represents your podcast’s main topic or theme. Examples of primary categories include society and culture, business, comedy, news and politics, etc.

MORE: What you need to know about podcast formats

3. Decide if you will have multiple categories

These categories should be related to the primary category and can help potential listeners find your podcast when searching for specific topics. For example, if your primary category is society and culture, you may choose secondary categories such as personal journals, philosophy, relationships, and more.

4. Check the categories available on the platform where you plan to host your podcast

Different platforms may have different categories available, so make sure to select the appropriate categories for your platform. Remember that you can post your podcast on various platforms; however, the platforms must be compatible.

5. Be as specific as possible with your categorization

By being specific with your categorization, you can help your podcast stand out and attract listeners who are interested in your particular topic or theme. This can also help you avoid getting lost among other podcasts with similar topics. For example, instead of just choosing “business” as your primary category, you may select “entrepreneurship” or “marketing” to make your podcast more specific and targeted. 

MORE: How to start a podcast

Steps to Categorizing Your Podcast 

Podcast category

How to Find the Best Business Category for Your Podcast

To find the best business category for your podcast, consider the main topic or theme and your target audience. Here are some steps you can follow to find the best business category:

1. Identify the main focus of your podcast

What topics are you covering? For example, are you discussing business news, entrepreneurship, marketing, or management? This will help you determine which category your podcast would fit best.

2. Research the available categories

Look at the categories offered on various podcast platforms, such as Apple, Spotify, or Google Podcasts. Make note of the categories that align with the topic of your podcast.

3. Look at the top podcast categories in your niche

See which categories the most popular podcasts in your industry or niche are listed under. This can give you an idea of where your podcast fits in.

4. Consider your target audience

Who is your podcast aimed at? Are you targeting business owners, marketers, or a general audience interested in business topics? This can help you determine which category will best attract your intended listeners.

5. Be specific

Choose a specific category that accurately describes the content of your podcast. This will help your podcast stand out in search results and attract listeners who are interested in your specific topic.

MORE: Essential podcast tips

Types of Podcast Categories

To make your job easier, here’s a detailed list of categories and subcategories of podcasts:

Arts– Visual Arts
– Performing Arts
– Literature
Business– Sales
– Startups
– E-commerce
Comedy– Stand-up Comedy
– Satire
– Interviews
Education– Language Learning
– Self-improvement
– Personal Finance
Health & Fitness– Nutrition
– Mental Health
– Fitness & Exercise
History– World History
– American History
– Ancient History
Kids & Family– Children’s Stories
– Parenting
– Family Life
Leisure– Travel
– Food & Cooking
– Hobbies & Games
Music– Music History
– Music Interviews
– Music News
News & Politics– National News
– International News
– Political Commentary
Religion & Spirituality– Christianity
– Hinduism
– Spirituality
Society & Culture– True Crime
– Social Commentary
– Lifestyle
Sports– Football
– Basketball
– Baseball
Technology– Tech News
– Gadgets
– Programming

Benefits of Categorizing Your Podcast

Categorizing your podcast can provide several benefits, including:

1. Increased visibility

Categorizing your podcast can help potential listeners locate it when they search for specific topics. This can increase your visibility and attract more listeners.

2. Targeted audience

By choosing a specific category that accurately reflects your podcast’s content, you can attract a targeted audience interested in that particular topic. Build a loyal and engaged ‘listenership’ by targeting the correct audience.

MORE: Everything you need to know to write a podcast script

3. Improved search rankings

Most platforms use categories to help organize and promote content. Your podcast can rank higher in search results if you choose the right category.

4. Better user experience

Categorizing your podcast can improve the user experience for your listeners, as they can easily find and discover content that aligns with their interests.

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5. Branding and marketing

By accurately categorizing your podcast, you can position your podcast brand as an expert in your field and attract sponsors or advertisers who are interested in reaching your specific audience. Increasing the visibility of your podcast is bound to lead to success in the industry.

MORE: What makes a good podcast?

Takeaway Points

Podcasts are a versatile medium used by companies to enhance their business. They can fall into different business categories, such as marketing and advertising, media and entertainment, and education and training. 

Categorizing your podcast accurately is crucial to attracting the right audience. The process involves determining the main topic, choosing a primary and one or more secondary categories, and being specific. 

The benefits of categorizing your podcast include increased visibility, a targeted audience, improved search rankings, and a better user experience.

MORE: How to grow your podcast following

Frequently Asked Questions (FAQ)

A podcast itself is not a type of business. Instead, a podcast is a medium that different companies can use to reach their target audience and promote their brand, products, or services. As a result, it's an excellent tool for small businesses to gain a bigger audience. For example, a business that produces a podcast related to its niche can use it as a marketing tool to build brand awareness, establish thought leadership, and connect with potential customers. Similarly, a media or entertainment business may use podcasts to distribute and monetize their content.

To categorize a podcast you will have to determine what niche your podcast falls under, choose the primary and (if needed) secondary category, and remember to be specific for your audience to find you amongst the hundreds of podcasts that are available today.

A podcast is a type of digital audio content that is made available on the internet for listeners to stream or download. As such, a podcast can be considered a type of online service.

It depends. While some podcasters may generate revenue through advertising, sponsorships, or merchandise sales, these activities alone do not necessarily make a podcast a business. However, if a podcast is created and produced by a business, it can be considered a component of its marketing and branding efforts. Some individuals or teams may create a podcast as a standalone business venture. In this case, we could see the podcast itself as a business, with revenue generated through various means, such as advertising, sponsorships, merchandise sales, or premium content subscriptions.


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