Naming your Vintage Business; competitor name analysis.
Decades Vintage Company
A company that sells vintage costume jewelry from the 1930s to the 1950s. While the name isn’t the most creative one, it gives the potential buyer a good idea about what they’re dealing with.
Glory Days is a term that refers to a time period, considered to be much better than the present. This company sells vintage and retro wedding dresses.
What Goes Around Comes Around
A vintage online clothing store with a pretty impressive, clever name. the boutique offers designer clothing, basing the brand on the premise that these clothes have been around and they’ve finally resurfaced to give pleasure to vintage fashion lovers.
A vintage shop in London that’s known for the retro prices and the lovely finds. As the name suggests, the boutique has a huge collection of retro items – from coats and jackets to sunglasses and party items.
It’s Vintage Darling
The name of this online store doesn’t really need an explanation – this is a heaven for lovers of vintage fashion.
Lipstick and Curls
A team that specializes in retro makeup and hairstyles. The name is a nod to the tight curls and the bright red lipstick that pin-up models rocked.
The Prop Factory
The name tells potential clients that this company has a wide array of props that can be used for staging retro and vintage parties. The company is especially popular among event organizers and brides who want to rock a nostalgic theme.
Branding Strategy & Naming Terminology
A good marketing strategy focuses on the unique characteristics and the emotional appeal of the decades gone by. For most buyers, the items have a much bigger meaning than their set of positive characteristics. These items carry memories and they’re linked to a specific culture or a form of self-expression.
The names of vintage businesses can be frivolous and they can focus on a certain era, a certain trend or historic development. A niche clientele will have a pretty good understanding of the event or the fact that the name is a nod to.
Alternatively, a name can be literal and practical. Telling a potential buyer exactly what the company has to offer creates a niche audience right from the start. A vintage business can have many areas of specialization, which is why the right tone and voice have to be chosen right from the start.
Elegance, nostalgia, femininity, days gone by, revolution, retro, timeless, colorful, authentic, reviving, limited edition, haute couture, custom-made, handmade, fashionably nostalgic, collector, collection item
Demographic & Interests
Vintage companies have very specific groups of clients, depending on the types of services that they offer. While most people associate the term vintage with clothing, such businesses can specialize in various niches, including the sale of retro bikes or even cars.
The clientele doesn’t really have a lot of common interests. Most of these people are driven by some sort of nostalgia for the past or a personal fashion sense. They understand the merits of retro items and they have a pretty good understanding of vintage originals and the characteristics that make them unique.
Most of these shoppers are connoisseurs. When visiting a vintage store, they go on a treasure hunt. This is an important part of the experience because it enables clients to discover hidden gems and unique pieces.
Words Vintage often describes
You can use these words to create Vintage business names like ‘Instant Classics Clothing’ and ‘Timeless Apparel’.
You can use an adjective in your business name to create a business name like ‘Rare Wares Collectables ‘.
Vintage in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.