Complete Guide to Naming Your Tour Business
Our tour business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get tour business name inspiration.
Brand Goals & Target Market
Tour company branding has to be influenced by two very important specifics – the significant competition and the fact that many people already rely on the internet to carry out their own bookings.
Establishing yourself in the respective field is not going to be easy. This is why you need an area of specialisation. While general tour businesses may eventually become successful, a field that you’re particularly good at will create niche services that people are going to pursue.
So, do you offer wine tours and degustation experiences in different parts of the world? If so, your marketing and branding efforts should tailor connoisseurs. These are people who have knowledge and experience in the field. Ditch the generic words and phrases and go for something much more specific.
Do you organise concert and cultural tours? Such experiences appeal to an educated crowd of people who have a higher income level. They’re cultured, they’ve already travelled some and they need excellence in terms of the service. You have to focus on what you offer as a bonus, why you should be chosen over the individual planning of a concert trip.
The demographic profile of people who look for tour services depends on the specifics of your portfolio.
Tour companies can work with both B2B and B2C clients. If team building and congress tourism are your main things, chances are that you’ll be working predominantly with corporate clients. These have larger orders but convenience, a timely approach and the quality of the assistance will be everything.
Adventure tours appeal to a young and active crowd of B2C clients. These people are looking for an adrenaline rush. The type of adventure, the places that will be visited and the scope of activities will rank among the most important criteria for the selection of the right tour company.
Regardless of the specifics, all clients are looking for personalisation. Otherwise, they can do the booking on their own. It is important to highlight the additional benefits clients experience when they choose you and the reasons why you should receive a commission for the organisation of the trip.
Competitor Name Analysis
One of the biggest tour and travel technology companies, Expedia has a name that is derived from two relevant words – exploration and speed.
Scenic Luxury Cruises and Tours
This company has gone for a more formal approach towards name selection. Still, the title works because it tells potential customers exactly what they could expect as a part of the interaction.
Till present day, TUI group has remained one of the biggest tour companies in Europe. The name is an abbreviation from Touristik Union International.
The former name of the company was GAP Adventures but it was eventually abbreviated. In the original name, GAP stood for great adventure people. The name change was required after Gap Inc. decided to sue the tour operator.
One of the first South American adventure tour companies, Tucan Travel is named after the colourful bird but the Spanish spelling has been maintained. This way, the brand creates an immediate vision in the head of the potential consumer.
Established back in 1959 in UAE, dnata has a name that stands for Dubai National Air Travel Agency.
Tour Business Name Inspiration
- Ancient Treasures: if you want your customers to feel like Indiana Jones exploring the world, such a name would be a lovely pick for your tour operator.
- Four Directions Tour Agency: the name refers to the four directions of the world and the name tells potential clients there’s a large diversity of destinations to choose among.
- On Top of the World: a good name for a tour agency that specialises in mountain experiences and alpinism.
- Corporate Travel Planning: while this name may appear somewhat stiff in comparison to the previous entries, it’s an ideal choice for the intended audience.
- Finding Eden: the garden of Eden is supposed to be the most beautiful, pristine and immaculate place on the planet. Hence, the reference in the name is a positive one.
- Business Class Agency: business or first class is the ultimate way to travel. Both commercial and B2C clients recognise this fact.
- Travel the World and the Seven Seas: a reference most people will recognise immediately that also happens to be particularly great for the tour sector.
- 365 Days of Summer: a good choice for people who want to visit a tropical paradise in the middle of winter and prolong their summer.
- Family Adventure: not only is this name fresh and inviting, it tells potential clients that the tour operator focuses on activities appropriate for the entire family.
- Home Away from Home Tour Operator: many people want to experience the comfort of their home while on a vacation, thus the name is a great choice for B2C clients.
What Not to Name Your Tour Business
The travel niche features so many clichés that you should definitely look for an original name. Avoid the inclusion of words like exclusive, deal, planet, smart, golden or international. These are so overused that your company name will be anything but distinctive.
Don’t include your location in the name of the business. Rather, focus on the locations that you can offer as a part of the tour packages.
Acronyms don’t make sense unless people know them. Even if you have gotten recognition from an industry organisation or the biggest authority in the field, it still isn’t a good idea to include industry-related acronyms (or jargon for that matter) in the name of your tour operator business.