Tour Business Name Generator

Generate names for your tour business below.

Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your tour business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your tour business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our tour business name generator above and then scroll below to find the first step in the naming process.

  1. Sunrise and Sunset Trips
  2. Globe Trotter
  3. Exploriana
  4. Travel Rhythm
  5. Travel Nation
  6. Urban Explorer Tours
  7. ConQuest Tours
  8. Planet at Your Fingertips
  9. Magical Places Tours
  10. Living on the Edge
  1. Here and There Tours
  2. Snapshot Locations
  3. Nomadic Tours
  4. VIP Luxury Trips
  5. The Tour Guide Guy
  6. Memorable Holidays
  7. Top Destinations and Beyond
  8. Dazzling Tours
  9. Holiday Charm
  10. The Road Less Traveled Tours

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Four steps to naming your tour business

This four-step process will help you name your tour business. In this example, I’m creating a name for a tour business that provokes curiosity, suggests a wide range of options and appeals to those who already have the travel fever.

Tour Business Name Ideas Infographic

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#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words exploration, globe, nomad, conquest, planet, magical and dazzling. These aren’t used to describe the beauty of a destination. Rather, the aim of the adjectives is to highlight an experience, a memory people could form by opting for the respective service.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Sunrise and Sunset Trips

Globe Trotter


Travel Rhythm

Travel Nation

Urban Explorer Tours

ConQuest Tours

Planet at Your Fingertips

Magical Places Tours

Living on the Edge

Here and There Tours

Snapshot Locations

Nomadic Tours

VIP Luxury Trips

The Tour Guide Guy

Memorable Holidays

Top Destinations and Beyond

Dazzling Tours

Holiday Charm

The Road Less Traveled Tours

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Travel Nation

Snapshot Locations


Magical Places Tours


Removed Ideas:

Sunrise and Sunset Trips

Globe Trotter

Travel Rhythm

Urban Explorer Tours

ConQuest Tours

Planet at Your Fingertips

Living on the Edge

Here and There Tours

Nomadic Tours

VIP Luxury Trips

The Tour Guide Guy

Memorable Holidays

Top Destinations and Beyond

Dazzling Tours

Holiday Charm

The Road Less Traveled Tours

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great tour business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends. These people are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • Does it sound like a professional business or service?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Travel Nation

This name conveys a sense of community and comradery – both very important for travelers.

Snapshot Locations

This name conveys beauty, excitement and a chance to form memories via a service.


This name conveys a sense of adventure and a desire to explore the world.

Magical Places Tours

This name conveys fun and exciting experiences, a range of portfolio options that everyone would want to explore.

#4) Check It’s available

At this point, it’s good to have at least three great tour business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful Tour businesses and break down why and how they’ve chosen to name their business and why it works for them.

CostSaver Tours Logo

CostSaver adopts a pretty unique approach towards name selection. This company makes it clear right from the start that it offers value tours. Because the nature of the service is clear right from the start, the name benefits the company by attracting a targeted crowd to the message.

Macbackpackers Tours Logo

MacBackpackers is another unique name that adopts a distinctive approach towards the establishment of a tour brand. To give you a bit of context – this is a travel company that offers backpacking tours throughout Scotland. The name is casual, fun, different and relevant at the same time.

Absolute Africa Tours Logo

Absolute Africa tells the world the company’s biggest strength and the area of specialization. This is one of the leading tour operators that organize African adventures for customers. The name has a confident, definitive sound to it that establishes the company’s authority in the area.

5 Tips for naming your tour business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming Your Business Not Describing It.

A typical pitfall most businesses run into is describing their business name too literally, relying on overused tour words like adventure, trip, experience and luxury. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real tour business named Kompas.

The immediate link to the travel industry is easy to understand. Anyone who’s interested in adventures and trips knows what a compass is and how important such a device can be.

On a deeper level, however, the compass has become a symbol of freedom. It belongs to those who can’t settle in one place. The creative spelling adds even more to the originality of the message without having to describe what the business is all about.

3. How to Make a More Memorable Name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Flip Trip, Max Tracks)
  • Try using a word that wouldn’t be relevant when out of context (Via Tours – in Latin, the word via means road or journey)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable tour business names could be:

  • Exploriana
  • Adventuria
  • Globulum Tours

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Planet Explore and finds out it’s already taken. Because he’s decided this is what he’ll name his business he tries to opt for similar sounding names like PlanetXplore, PlXplore and Explo Planet.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Tour business name ideas

Here’s the ultimate list of Tour related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to Touring.

Create a unique business name with our Business Name Generator!

Trending Words

Here are the top trending words used in Tour Company names.
























Tour Verbs

You can use a verb in your Tour business name to create business names like ‘All Arranged Tours‘ or ‘Begin Tours!‘.


















Don’t forget to give our tour company name generator a try!

Share your business name ideas
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Angel Kamahoro
Angel Kamahoro
1 year ago

Hello, I am a Ugandan starting a tour operating business. Here are some name ideas, I would like to know your opinion on these names, what comes to mind when you read any of these names?:
*Wonder finder
*Scenic wayfarer
*Adventure boomerang
*Adventure wind
*Discover fluent

Thank you for your input

Rosanna Croft
Rosanna Croft
1 year ago

New World Adventures, Historic Tours, 1001 Landmarks