Tanning Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your tanning business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your tanning business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our tanning business name generator above and then scroll below to find the first step in the naming process.
- Tan & Go
- Shades of Bronze
- Beach Babes
- Urban Tan Spa
- Extreme Tan
- Safe Sun Spa
- Bronzed
- Bottled Sun
- Pure Bronze
- Gold’N Beautiful
- Tanology
- Sunless Lounge
- Sun Extracts
- Midnight Kiss
- Tropical Bodies
- The Soleil Spa
- Sunless Kiss
- Sweet Solar Studio
- Always Summer
- Beyond Sunset
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#1) Brainstorm your name ideas
Brainstorming on the words to use to qualify your business is quite essential because this is the first representative of your business. I used words like sun and beach which are more related to the tanning of the skin. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great tanning business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys the idea of ladies lying on the beach tanning their skin.
This name conveys a focus of the sun for the purpose of getting a tan.
This sounds like where you come to get tanned on the go.
This gives an image of well-tanned skin.
#4) Check if it’s available
At this point, it’s good to have at least three great tanning business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful tanning businesses and break down why and how they’ve chosen to name their business and why it works for them.
Glo Sun Spa includes the original, natural tanner which is the sun and sends an idea of not just a tan salon but also a relaxation spa.
Skinsation combines the words Skin and sensation quite beautifully which gives the notion of a salon that does more than just tanning but also helps give your skin the beautiful sensation and feeling you desire.
Beach Bum Tanning uses a word that is very important in tanning which is the beach, a lot of people tan to go to the beach and people also get tanned from the beach, so the name is quite central to tanning.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused tanning terms like Bronze, Brown or sunkissed. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real tanning business named “Skinsation”.
Literally, this name conveys a notion deeper than just tanning.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Golden Goddess, Tinny Tanning Salon )
- Try using a word that wouldn’t be relevant when out of context (Perennial Tan: Perennial is a word commonly used in agriculture to denote a plant that takes years to reach maturity, but in this case, it is used to represent a tan that lasts long)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable tanning business names could be:
- Tanporium
- Outtan Salon
- Cannelle
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, avoid unnecessary and unattractive shortening of names like changing Perennial Tan to PereTan.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Tanning Salon Business Name Generator
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Words Tanning often describes
(“tanning ______”)
You can use these words to create a tanning salon business names like ‘The Tanning Process’ and ‘The Tanning Agents’.
How Tanning is often described
(“______ tanning”)
Example tanning salon company names using these related descriptive words ‘The Tropical Tanning Company’ and ‘Modern Tan Co.’.
Tanning Adjectives
You can use an adjective in your business name to create a business name like ‘True Tan Co.‘ or ‘The Deep Tanning Company‘.
Tanning Verbs
You can use a verb in your tanning salon business name to create business names like ‘The Tanning Glow‘ or ‘Get Tanned Company‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new tanning salon company names.
Tanning in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (tang), adjective (coloro).
French: noun (le bronzage, le hâle, le fauve, le tannage), verb (bronzer), adjective (tanné, ocre, brun, roux) .
Italian: noun (la abbronzatura, la tintarella, la concia, il tannino, il colore marrone chiaro), adjective (marrone rossiccio).
Spanish: noun (el bronceado, el tostado, los color canela, el color café claro, la casca), adjective (color canela, color marrón).
Delicious Skin, Summer Tan Studio, Honey Tanning