Swimwear Company Name Generator
Generate names for your swimwear business below.
Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your swimwear business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your swimwear business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our swimwear business name generator above and then scroll below to find the first step in the naming process.
- Bikini Goddess
- Beach Fashionista
- Hot Curves
- Slimfit Swimwear
- Wave Designs
- Curves+ Beauty Line
- Little Bikini Studio
- Beachy Apparel
- The Perfect Hourglass Swimsuits
- Aqua Athletics
- Performa Swimwear
- Sweet n Sexy
- Heat Swimwear
- Undressed Perfection
- Body Beauty
- Beach Diva
- Confidence Swim
- ComfoSwim
- Top Athlete Swimwear
- Sandy Mess
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Created by branding experts and professional designers.
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Four steps to naming your swimsuit business
This four-step process will help you name your swimsuit business. In this example, I’m creating a name for a swimsuit business that conveys chic, fun, flattering products for all body types and preferences. Here’s each step I took in crafting these business names.
Click to View Infographic
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like curves, goddess, slim, wave, beachy and hourglass. They bring beach vibes but also put emphasis on the manner in which the swimsuit will highlight the wearer’s best features. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great swimwear business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys some sex appeal, confidence and beauty every woman wants to exude on the beach.
This name conveys a comfortable, well-made and durable swimsuit.
This name conveys a product that helps women accentuate their curves and stand out on the beach.
This name conveys a product that’s tailored to the needs of athletes and swimmers who want to enhance their performance.
#4) Check It’s available
At this point, it’s good to have at least three great swimwear business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful swimwear businesses and break down why and how they’ve chosen to name their business and why it works for them.
It Figures! is a name that accomplishes one very important thing. It stands out because of how distinctive and unique it is. When examined in the right context, the name also suggests some clever wordplay. It pertains to how a specific swimwear line can enhance the wearer’s figure.
Mar Egeu sounds very melodious, which makes it great for branding purposes. In addition, the name carries a bit of exotic feel to it due to the fact that it is in Portuguese. The English translation means Aegean Sea, which adds the relevance factor to the title selection.
To Dive For is a perfect example of a whimsical name that really works. Everybody gets the reference and the original phrase that the name is derived from. The name is a lot of fun, which makes it a great choice for a casual fashion or swimwear brand.
1. Do Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming Your Business Not Describing It.
A typical pitfall most businesses run into is describing their business name too literally, using overused swimwear terms like swimsuit, water, sexy and chic. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real honey business named Oseree Swimwear.
If you’re looking for something literal, you’re not going to understand the name. It is derived from French and the literal translation is “to dare.” This way, the business name stands out because it sounds different and because it also carries a deeper message than the typical swimwear brand.
3. How to Make a More Memorable Name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Sweet n Sexy, Sun and Sand Swimwear)
- Try using a word that wouldn’t be relevant when out of context (Solid and Stripe really doesn’t carry a lot of meaning if you don’t examine the title in the realm of fashion or swimwear)
- Keep it short and simple.
4. Try Purchasing a Brandable Business Name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable honey business names could be:
- Bodilicious Beachwear
- Curvifun Swimsuits
- Nautiness Swimline
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Beach Divas and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like BeacDiva, BeDivas and DivBeach.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Create a unique business name with our Business Name Generator!
Swim in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Natare
French: Nager
Italian: Nuotare
Spanish: Nadar
Don’t forget to give our Swimwear company name generator a try!
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