Naming your Soap Business; competitor name analysis.
DoveThe name and the logo were chosen to distinguish Dove’s bar of beauty soap from the other products on the market. Dove has always tried to differentiate itself from other brands because its product is hydrating rather than drying. The packaging and the curved soap that the company launched upon its inception were also quite different from all other options. |
PalmoliveEstablished in 1898, the company originally made soap bars solely from palm and olive oil. The name still stands as a reminder of that origin. |
SafeguardThis is a specialized soap brand – the Safeguard soap bars are antibacterial. Advertising and the name have both been putting emphasis on the fact that the soap bars can offer protection against the vast majority of harmful bacteria and germs. |
L’OccitaneThe name of this brand is translated literally to The Woman from Occitania. This is the old name of a Southern France region. The region is known for growing lavender and other important cultures. This name is indicative of the natural origin of ingredients and the purity of the products. |
AveenoThe skincare and personal hygiene brand has a name derived after avena sativa – the scientific name of common oats. All of the Aveeno products, including the company’s soap bars, feature this ingredient. |
NeutrogenaThe company was originally called Natone. In 1954, it launched a high quality bar of soap that was completely clear. This product was called the Neutrogena Soap. The product was so successful in the US and other parts of the world that Natone changed its name to Neutrogena in 1962. |
Branding Strategy & Naming Terminology
Soap makers have to base campaigns on the characteristics that differentiate their line of products. If you have a company that specializes in handmade soaps, for example, this is the one characteristic to base a marketing campaign on.
The quality of ingredients and the benefits of the respective soap also deserve to be highlighted. Choose the characteristics that are unique and most defining for the product. Is it vegan? Is it based on high quality, hydrating oils? Does the soap come with a special fragrance or antibacterial properties? These are the characteristics that will make marketing campaigns outstanding.
As far as the selection of a name goes, you have a lot of freedom. Highlighting ingredients or doing something a bit more creative is fine, as long as you have a distinctive and memorable brand.
Foam, thick foam, cleanse, youthful, clear complexion, natural, cruelty-free, vegan, fragrance, perfume, beauty, skincare, beauty routine
Demographic & Interests
Everybody uses soap. The clientele of soap businesses is truly diversified – men and women, young and old. To make it easier to find a clientele and keep it, some companies have tried to create unique products.
Dove, for example, appeals to women who are interested in maintaining the youthfulness and the health of their skin. The company’s campaigns put emphasis on the fact that the soap has hydrating components.
There are soaps for individuals interested in natural products, soaps for men, soaps for beard maintenance and shaving soaps. These sub-groups of products have a niche clientele that comes with easily identifiable characteristics for the purpose of more effective marketing.
Related Business Name Words