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Complete Guide to Naming Your Shoe Business
Our shoe business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get shoe business name inspiration.
Brand Goals & Target Market
Shoe makers, retailers and distributors have to adopt a marketing approach that focuses on several key characteristics. Footwear can be branded as convenient, well-made and comfortable. Sneakers, on the other hand, carry a cool, youthful energy. When it comes to fashion shoes, especially those targeting women, the exquisiteness and original design of the footwear have to be emphasised.
As you can see, there isn’t a one size fits all branding solution in the world of shoes and footwear. You will first have to identify your niche. Based on this information, you can determine the market segment you’re going to target.
Make the branding and the name feel and sound authentic. To do so, you have to identify the strengths of your shoes. Are they handmade, stitch by stitch, using the finest leather? Do you offer youthful sneakers that are tailored to hip teens and urban youth in their early 20s? by answering these questions and by determining the product strength that will appeal to the concrete demographic, you will build a brand that’s authentic and difficult to mimic.
The footwear market is not static. The preferences and behaviours of consumers change from year to year, making it very difficult to build a brand just once and to refrain from doing anything else in terms of effective communication and marketing.
One of the biggest trends that’s affecting all markets including footwear is the increasing use of environmentally-friendly products and materials. This means, for example, consumers moving away from natural leather to more sustainable options like textiles or faux leather shoes.
Many brands, including giants like Nike, Reebok and Adidas have responded to this shift by completely eliminating leather or creating a bigger number of product lines based on environmentally-friendly alternatives.
It’s also interesting to point out that among many market segments, the price isn’t the leading factor for the selection of one type of shoe or another. Premium and custom-made options have seen a significant growth recently. Nearly 25 per cent of the footwear purchases online are customised. Style and comfort are the main regards and buyers are making numerous choices on this basis.
Competitor Name Analysis
Company sales manager Jim Muir took a trip to Tennessee, during which he had hush puppies – little balls of fried dough. He asked about the name and was told that the fried dough silenced the barking dog. He liked the concept and this is how Hush Puppies was born.
One of the most prominent shoe manufacture and retail company, Clarks is called after its founders – brothers Cyrus and James Clark.
Here is the story of a shoe brand that hasn’t come up with a particularly creative name but that has become a staple in the world of fashionable footwear. The company is named after designer Christian Louboutin.
The company was originally known as Converse Rubber Shoe Company. Initially, only rubber galoshes were made. With time, the company began making the sneakers we all recognise today and the name was simplified to Converse.
Originally, the name Peds was chosen from the Latin for “feet.” The name was already trademarked, which is why the concept was modified and Keds came into existence.
Coming from Australia, the unisex Ugg Boots have a name that stems from a generic term used in the country. Ugg means a sheepskin boot. Today, this meaning is somewhat forgotten and most people think of the brand.
Shoe Business Name Inspiration
- Tough Boots: if you want to put emphasis on ruggedness and the durability of your creations, the name would be a solid choice (no pun intended!).
- Scarpe Squisite: Italy is known as the birth country of fashionable shoes. This name simply means exquisite shoes and it’s a good choice for a high-end brand.
- Mod Shoes: mod fashion was defining for the 1960s. Every fashionista is aware of the fact; hence the name is a good choice.
- Running Man: a good name for a company selling sneakers and other athletic/exercise shoes.
- Foot Fetish: if you want a name that’s going to be somewhat more controversial and memorable, you can opt for such a choice. Keep in mind it will attract a rather niche demographic in the beginning (with the potential to go mainstream later on).
- Leather and Lace: while somewhat generic, the name is a good choice for a fashionable footwear boutique.
- First Step: adding the term first to the name of your company will carry leadership connotations. It’s certainly a good choice if you want to be a market leader.
- Forza: the term for force is quite popular in sports, which is why the name is great for sneakers and running shoes.
- Forward Momentum: while the name is generic, it’s a bit more suited to athletic and sports shoes brands.
- Bootloose: a play on footloose, the name is quite memorable and a bit more whimsical than the other entries in the list.
What Not to Name Your Shoe Business
Whatever you do, don’t be boring with your name. attempting to sound like the other big brands (many newcomers will inevitably make such a mistake) isn’t going to do anything for your brand’s originality. Be out there, even if you worry that the choice is mundane/ridiculous. Through effective branding, you can give meaning to the brand.
Refrain from mentioning adjectives like comfortable or stylish in the name of the company. You can hint at these characteristics in a much more creative way and without having to be so direct (and predictable!).
Keep it simple and easy to pronounce. This is especially true for companies going to utilise a foreign phrase that the general public isn’t that familiar with.