How to name your sewing business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your sewing business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our sewing business name generator above and then scroll below to find the first step in the naming process.
- Stitch by Stitch
- Crafty Measuring Tape
- Weave Masters
- HerCraft
- Pocket Patchers
- Silk Sewing
- Apparel Makers
- Threading
- Straight Stitch
- Stitch Masters
- Steady Hand Sewing Co.
- Handmade Stitch
- Needle Craft
- Cotton Bee
- Artsy Vinyl Sewing
- Retro Tailors
- NeedleWeave
- Steady Fingers Fabric
- Needle Girl
- Magic Touch
Four steps to naming your sewing business
This four-step process will help you name your sewing business. In this example, I’m creating a name for a sewing business that conveys professional, handmade, and durable products. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Weave”, “Stitch”, “Needle” and “Steady”, you can see that while these words can be related to sewing, they also suggest that you can expect a handmade, durable, and professional sewing products from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Stitch by Stitch
- Crafty Measuring Tape
- Weave Masters
- HerCraft
- Pocket Patchers
- Silk Sewing
- Apparel Makers
- Threading
- Straight Stitch
- Stitch Masters
- Steady Hand Sewing Co.
- Handmade Stitch
- Needle Craft
- Cotton Bee
- Artsy Vinyl Sewing
- Retro Tailors
- NeedleWeave
- Steady Fingers Fabric
- Needle Girl
- Magic Touch
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- HerCraft
- Needle Craft
- Cotton Bee
- Needle Girl
Removed Ideas:
- Stitch by Stitch
- Crafty Measuring Tape
- Weave Masters
- Pocket Patchers
- Silk Sewing
- Apparel Makers
- Threading
- Straight Stitch
- Stitch Masters
- Steady Hand Sewing Co.
- Handmade Stitch
- Artsy Vinyl Sewing
- Retro Tailors
- NeedleWeave
- Steady Fingers Fabric
- Magic Touch
#3) Get some feedback
You’ll now have a list of 3-6 great sewing business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
HerCraft
This name conveys a premium and fashionable product specialized for women.
Needle Craft
This name conveys a premium and handmade product made by experts in the field.
Cotton Bee
This name conveys a product that is natural and uses only cotton in manufacturing.
Needle Girl
This name conveys a handmade product that is focused on women’s fashion.
#4) Check It’s available
At this point, it’s good to have at least three great sewing business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful sewing businesses and break down why and how they’ve chosen to name their business and why it works for them.
Vogue Sewing Patterns Company
Apart from sewing the clothes themselves, sometimes such companies will also create sewing patterns. The name of this brand indicates its specialization and it also establishes a link to one of the fashion world titans.
CalMade
While the name itself doesn’t provide an immediate idea about what the company does, the branding efforts have paid off. CalMade, as the name suggests, is located in California and this is where the clothes are made. The company offers comprehensive services from design to sewing and even packaging.
Artistic Stitches
Another small boutique that offers services to end customers. As you can see, small companies that offer B2C services can adopt a more frivolous approach towards the selection of the right name.
5 Tips for naming your sewing business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused sewing terms like premium, artistic or durable. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real sewing business named “Golden Needle Tailoring”.
The name is pretty relevant and self-explanatory. A golden needle is seen as the ultimate standard and quality symbol in the sewing world so the name is nothing but fitting. The name conveys a product that is made by experts who paid attention to every single detail.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Straight Stitch, Pocket Patchers)
- Try using a word that wouldn’t be relevant when out of context (Steady Fingers Fabric – Steady Fingers represents a handmade product that focuses on every single detail.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable sewing business names could be:
- Likonis Sewing
- Upilo Tailoring
- Baparel Craft
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Cotton Bee and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Cottonee, CottoBee, or CotonnBee.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.
Trending Words
Here are the top trending words used in Sewing Business names.
- Accessories
- Affordable
- Canvas
- Clothing
- Craft
- Dressmaking
- Embroidery
- Exchange
- Express
- Fabric
- Machine
- Market
- Material
- Mermaid
- Patchwork
- Product
- Repair
- Sewing
- Thread
- Vinyl
Our Business Name Guides
Related: Craft Business Names
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Related: How to Start a Clothing Business
Related: How To Start A T-Shirt Business
Words Sewing often describes
(“Sewing ______”)
You can use these words to create sewing business names like ‘Silk & Thread Sewing’ and ‘Perfect Circle Sewing’.
- basket
- bee
- circle
- class
- cotton
- girl
- machine
- needle
- room
- school
- silk
- table
- thread
- woman
How Sewing is often described
(“______ Sewing”)
Example Sewing company names using these related descriptive words ‘The Basic Sewing Co.’ and ‘Machine Express Sewing’.
- actual
- basic
- busy
- coarse
- decorative
- fancy
- final
- fine
- flexible
- hand
- industrial
- little
- machine
- more
- much
- necessary
- ordinary
- own
- plain
- simple
Sewing Verbs
You can use a verb in your Sewing business name to create business names like ‘The Weave Masters‘ or ‘The Pocket Patchers‘.
- bent
- cooking
- cutting
- did
- does
- doing
- done
- finished
- help
- laid
- mending
- picked
- reading
- resumed
- sat
- sitting
- spinning
- taught
- weaving
- went
Sewing in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Sutura
French: Couture
Italian: Cucire
Spanish: De coser
