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Complete Guide to Naming Your Salon Business
Our salon business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get salon business name inspiration.
Brand Goals & Target Market
What do you want the brand of your salon business to communicate? Certain words communicate different assumptions, and the name of your salon business should emulate the brand or voice of the company.
For example, if your salon business is focussed on providing up-market or sophisticated services, then you may consider using names that include words such a ‘chic’, ‘beauty’, ‘creations’ or ‘boutique’ – whereas a more casual salon business might go for a playful name like ‘Hair Wizard’, or ‘Winning Trimming’.
Furthermore, understanding your target audience can help to choose salon business names that promote your unique selling point to your ideal customers. An example of this would be a children’s hairdresser that choses a name like “Little Clippers”.
Having a thorough understanding of your target audience is a critical part of any business plan, and can be particularly helpful in choosing a business name. If you know your target audience well, then you may be able to identify a common demographic or interest in your ideal clients, and choose a business name that will appeal to them.
For example, if your salon also serves delicious beverages, then perhaps a name such as “Snips and Sips” would work to appeal to your specific target audience. Similarly, a salon that promotes a hip-hop vibe may chose to draw inspiration from related artists, such as “Biggie Smalls Salon” or “Hair Rappers”.
Additionally, a salon that is focussed on servicing a specific area, and attracting locals buy promoting a community vibe may wish to use a localised name like ‘Main Street Salon’.
Competitor Name Analysis
Good Morning Hair
This clever salon name draws on the common concept of having a ‘bad hair day’ to create a positive, memorable salon name.
Mon Petit Salon
The French language is often used in industries that are trying to promote feelings of beauty or passion, as these emotions are often associated with language of love.
John Barret Salon
It is common in the beauty industry to choose business names that represent a key designer, stylist or artist who is at the core of the businesses brand, and who provides their unique selling point. This is just one example of many.
This trendy hair salon accentuates their skill with hair by comparing their services to that of a doctor – who are generally associated with being highly qualified and trustworthy individuals.
A good example of identifying clients interests… many customers associate a desired look to a specific celebrity, and thus Hollywood gives off that vibe of celebrity sparkle. Note: this business isn’t located in Hollywood.
Unlike the previous example, this popular salon uses the name of the geographical area they service (Bondi Beach) to promote a localised, community favourite vibe.
Salon Business Name Inspiration
- Cut the Crap!: a very playful, cheeky potential salon name that references the cutting away of the bad hair… perhaps a bit too cheeky for some!
- Cutting Edge Salon: a pun is always a good way of creating a memorable business name. In this case, cutting edge means advanced or trendy, but also relates directly to the tools used in a hair salon.
- Creative Clips: alliteration is a common tactic used to create catchy business names that roll off the tongue, and stick in the memory.
- Bonne Salon: similarly to alliteration, rhyming can be used to create a memorable business name, with this particular example also relating to the French word for good.
- Turning Heads: your hair is on your head, obviously… but you also want to turn heads with an attractive hairstyle, thus this clever salon business name.
What Not to Name Your Salon Business
As with most business names, it is always advised to avoid long-winded or hard to spell business names, as these are not only hard to remember, but can make it difficult to search for online… a crucial marketing avenue for any modern business.
For example, thecornershopbarbercompany.com is a long and not overly memorable business name, not to mention hard to search online! A more compact, easier to remember name might be Corner Shop Barbers, or Barbers Corner.
It is also not recommended to use bland adjectives such as ‘good’, ‘best’, ‘amazing’, ‘stunning’, etc., as this won’t convince your target audience half as much as letting your products/services do the talking for you.
Of course, it is always recommended to avoid business names that may be deemed as offensive or marginalising. Even if you are quite sure your target audience is female, unless you want to completely discount the male audience, you wouldn’t want to use a business name that only relates to women (and visa-versa).