Perfume Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your perfume business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your perfume business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our perfume business name generator above and then scroll below to find the first step in the naming process.
- Sweet Smells
- Scent with Love
- Essences for Life
- Fresh Fragrances
- Bottled Heaven
- Pristine Perfumes
- Aromas That Attract
- Your New Smell
- 100 Per Scent
- Cologne Crafts
- The Perfume Room
- A Garden for Your Skin
- Unmistakeable Aromas
- Bottles of Joy
- Special Scents
- Scents for Your Senses
- Personalised Perfumes
- Smells Like Heaven
- The Fragrance Family
- New Life Aromas
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Four steps to naming your perfume business
This four-step process will help you name your perfume business. In this example, I’m creating a name for a perfume business that conveys the way that this product can enhance your life and self-confidence. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Scent”, “Smell”, “Aroma” and “Essence”, you can see that while these words can be related to Perfume, they also suggest that you can expect a fresh new aspect to your life when you choose fragrances from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great perfume business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name suggests that the perfumes offered here are perfect for when people are looking to buy a special gift for a loved one.
This name is all about finding the right perfume for each personality and lifestyle, with some expert help in choosing wisely.
This name conveys the idea that the right perfume can lead to a better life for anyone who makes a good choice.
This name conveys the idea of perfumes that are wonderful smelling and that just opening the bottle is a delicious experience.
#4) Check It’s available
At this point, it’s good to have at least three great perfume business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful perfume businesses and break down why and how they’ve chosen to name their business and why it works for them.
Chanel No. 5
Probably one of the most popular fragrances in the world, Chanel No.5 was launched by Coco Chanel in 1921. For her, the number five carried special importance. It was indicative of the essence, the mystical meaning of a being.
Guerlain Shalimar
This perfume carries the essence of one of the world’s most prominent love stories – that between Shah Jahan and his wife Mumtaz Mahal. The Taj Mahal and the Gardens of Shalimar were built in her loving memory after Mumtaz Mahal’s death.
L’Interdit by Givenchy
The word l’interdit stands for “the forbidden” in French. The perfume was especially created for Audrey Hepburn and until its launch in the 1960s, she was the only one who possessed it.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused perfume terms like rose or perfume. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real perfume business named “Perfume Forever”.
This name suggests that it is a long-standing business that can be trusted. It also suggests the timeless qualities of a good perfume. This is the type of business name that inspires confidence in what they offer.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Sweet Smells, Fresh Fragrances)
- Try using a word that wouldn’t be relevant when out of context (Cologne – is a type of fragrance that most people will be aware of)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable perfume business names could be:
- Perfumize
- Zaza Scents
- ScentifyMe
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Timeless Perfumes and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Time4Perfumes, TimelesScents or NeverendingPerfumes.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Trending Words
Here are the top trending words used in Perfume names.
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How Perfume is often described
(“______ Perfume”)
Example Perfume company names using these related descriptive words ‘The Exotic Perfumes Company’ and ‘Subtle Scents Co.’.
Perfume Adjectives
You can use an adjective in your business name to create a business name like ‘Fine Fragrances Perfume Shop‘ or ‘Sweet Love Perfume Company‘.
Perfume in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Unguentum
French: Parfum
Italian: Profumo
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