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Complete Guide to Naming Your Perfume Business
Our perfume business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get perfume business name inspiration.
Brand Goals & Target Market
Perfume branding and name selection are all about emotions, values and selling a certain lifestyle. Anyone who has ever watched a perfume ad knows that the quality of the fragrance itself, the notes and distinctive characteristics are barely ever spoken about.
There’s a simple reason why branding for fragrances occurs this way. Perfumes have been elevated to the status of a lifestyle choice. They’re linked to certain personal attributes and characteristics – sexiness, strength, power, ruggedness, elegance , dominance. The selection of the right characteristics is all about the target audience and the vision that the company wants to sell.
If you’re launching a brand new perfume company, you will have to be heavily strategic about name selection and branding. The market already features dozens of players. Some of them invest massive resources in establishing their leadership position. Beating such a tough crowd is all about offering a somewhat niche product (a perfume based on natural essential oils and organic fragrances is one example) and adopting an incredibly modern and original way to promote the uniqueness of the brand.
Perfumes are equally popular among men and women. By the end of 2018, the global perfume industry is expected to generate revenue of 45.6 billion dollars. This means that the market is huge and the potential for growth is there.
Currently, fragrances hold approximately 12 per cent of the cosmetics market. Fragrances aren’t considered an essential personal care product. They’re much more associated with prestige and sophistication. Designed perfumes tend to be quite costly, which is why they attract a crowd having above average income.
The biggest group of perfume and fragrance users falls in the 18 to 35 age range. Of these people, over 50 per cent use fragrance on a daily basis and over 90 per cent spray on some perfume on a weekly basis. Most perfume users have turned the fragrance into an essential part of their beauty routine.
When asked about their needs and what, they’re looking for in a fragrance, most consumers report that longevity is a factor of primary importance. The quality of the fragrance, its strength, whether it is suitable for use on sensitive skin and familiarity with the scent are ranked next in importance.
Competitor Name Analysis
Chanel No. 5
Probably one of the most popular fragrances in the world, Chanel No.5 was launched by Coco Chanel in 1921. For her, the number five carried special importance. It was indicative of the essence, the mystical meaning of a being.
Launched by Christian Dior, this was the first and the most iconic fragrance of the fashion house. Miss Dior is dedicated to the women that the designer knew in his childhood and to the long-lasting feminine fragrances they used.
This perfume carries the essence of one of the world’s most prominent love stories – that between Shah Jahan and his wife Mumtaz Mahal. The Taj Mahal and the Gardens of Shalimar were built in her loving memory after Mumtaz Mahal’s death.
L’Interdit by Givenchy
The word l’interdit stands for “the forbidden” in French. The perfume was especially created for Audrey Hepburn and until its launch in the 1960s, she was the only one who possessed it.
Alien by Theirry Mugler
According to the fashion house, this fragrance is strange and mysterious, even a bit futuristic. This is the main reason why it carries the name Alien.
Opium by Yves Saint Laurent
Nearly everyone was enraged by the name chosen for this perfume – probably a desired effect on behalf of Yves Saint Laurent. The scent is inspired by oriental culture and Yves Saint Laurent refused to change the name, regardless of the public perception.
Perfume Business Name Inspiration
- EccScentric: the wordplay here is pretty obvious but the name is an excellent choice for a more innovative perfume formula.
- Cassiopeia: in Greek mythology, the beautiful queen’s arrogance caused her grief and she eventually gave her name to a beautiful constellation.
- Homme Urbain: this French name is ideal for a male fragrance because the meaning of the phrase is urban man.
- The Mistique: the name also utilises wordplay, being indicative of both mist and mystique.
- Fallen Angel: a good name for a perfume that will appeal to the femme fatale and the seductive lady of today.
- Warmth of Capadocia: if you’re looking for a good name for an oriental perfume, you will certainly have to choose a name that provokes the right association.
- Aura di Donna: the essence of a woman captured in a scent? The name certainly sounds promising and it will appeal to wide female audience.
- Weathered Leather: we all know there’s something truly masculine about the scent of weathered leather, don’t we?
- Candid: short, brief and to the point is an excellent choice for a perfume brand – here’s just one example of the claim.
- Carnal Desires: Carnal is a term that relates to the physical body, especially one’s sexual needs. Hence, the name is a bit more shocking and an excellent choice as far as branding goes.
What Not to Name Your Perfume Business
If you’re afraid to be too much out there – don’t. A good perfume brand carries a bit of eccentricity and abstract thought. Being boring and predictable could mean the death of your brand. Don’t make this mistake.
Don’t name a perfume without knowing the type of woman or man keen on using it. If you don’t know your consumers, you’ll find it impossible to pick an appealing name.
Finally, don’t try to compete with the big designer brands. Refrain from adopting their language or approach. Be yourself, know your strengths and you will soon identify your niche.