How to name your leather business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your leather business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our leather business name generator above and then scroll below to find the first step in the naming process.
- Love For Leather
- Hide And Style
- Shock And Awl
- Burnished Beauty
- Nubuck leatherworks
- Suede Wonders.
- Spectacular Saddles
- Buff Bags
- Dawn Garments
- Crock Leathers
- Clothing and Cowhide
- Trusted Tanning
- Tannin Leatherworks
- Napa Footwear
- Embossed and Upholstered
- Matte Leathers
- Telltale Trimmings
- Hide Recycle
- Glaze Accessories
- Cardovan Creations
Four steps to naming your leather business
This four-step process will help you name your leather business. In this example, I’m creating a name for a leather business that conveys the different ways that leather can be used. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Style”, “Beauty”, “Buff” and “Embossed”. These different kinds of words imply that what you’re getting is aesthetically pleasing and in some cases words that are specific to leather products. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Love For Leather
- Hide And Style
- Shock And Awl
- Burnished Beauty
- Nubuck leatherworks
- Suede Wonders.
- Spectacular Saddles
- Buff Bags
- Dawn Garments
- Crock Leathers
- Clothing and Cowhide
- Trusted Tanning
- Tannin Leatherworks
- Napa Footwear
- Embossed and Upholstered
- Matte Leathers
- Telltale Trimmings
- Hide Recycle
- Glaze Accessories
- Cardovan Creations
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Telltale Trimmings
- Hide Recycle
- Nubuck leatherworks
- Cardovan Creations
Removed Ideas:
- Love For Leather
- Hide And Style
- Shock And Awl
- Burnished Beauty
- Suede Wonders.
- Spectacular Saddles
- Buff Bags
- Dawn Garments
- Crock Leathers
- Clothing and Cowhide
- Trusted Tanning
- Tannin Leatherworks
- Napa Footwear
- Embossed and Upholstered
- Matte Leathers
- Glaze Accessories
#3) Get some feedback
You’ll now have a list of 3-6 great leather business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Nubuck Leatherworks
This name conveys leather that is quite soft, and the term “Nubuck” is something that only people more familiar with leather will understand, making it an option that may draw curiosity.
Telltale Trimmings
This name presents the idea that there is a story behind every piece.
Hide Recycle
This name suggests that hide that might otherwise go to waste is now able to be used in creating quality products.
Cardovan Creations
Cardovan refers to a specific type of leather, great for those who have a clear idea of what they want.
#4) Check It’s available
At this point, it’s good to have at least three great leather business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful leather businesses and break down why and how they’ve chosen to name their business and why it works for them.
Craft And Lore The name of this business doesn’t immediately give away that it’s a leather business. This can be beneficial if the company is looking to do more than leather. Furthermore, it’s a name that generates curiosity about what customers may find inside.
Saddleback Leather has a name that includes the term “saddle,” but it offers more than just leather items you can use while riding horses. It’s a name that keeps it simple and gives customers a strong idea about what to expect.
Tanner Goods offers a versatile name that can represent a name or the tanning process that goes into leather. It’s a great way to give customers an idea about the products without being blatantly obvious.
5 Tips for naming your leather business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused leather terms like leatherwork, hide, or pigskin. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real leather business named “Craft and Lore”.
This is a name that is less obvious than others, meaning that potential customers will need to take a closer look in order to find out what kinds of crafts might be within. A name like this can gain a business more traffic.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Love for Leather, Hide and Style)
- Try using a word that wouldn’t be relevant when out of context (Cardovan Creations – Cardovan is a specific kind of leather made from horse hide)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable leather business names could be:
- Boroda Leather
- Atena Leather
- Rovame Leather
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Rugged Leather and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like RuggeddLeather, Reather, or RuggLeather.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Leather business name ideas
Here’s the ultimate list of Leather related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to leather.
Trending Words
Here are the top trending words used in leather company names.
- Alea
- City
- Coast
- Collection
- Corporation
- Design
- Edelman
- Flagship
- Fog
- Goods
- Graffeo
- International
- Johnson
- Louis
- Odyssey
- Pegasus
- Products
- Skin
- Skins
- Sven
- Tandy
- Tanner
- Vuitton
- West
- Will
Our Business Name Guides
Related: Craft Business Names
Related: Bag Business Names
Related: How to Start a Crafts Blog
Related: How to Start a Fashion Blog
Related: How to Start a Clothing Business
Related: How to Start a Clothing Line
Related: How To Start An Online Boutique