Are you thinking of launching an art blog? The process of launching a blog is similar, regardless of the industry. However, once you’ve established your blog, your specialization might influence its design, content, and marketing approach. With an art blog, you will want your art to be at the center. So how should you set up your blog to make that happen? This post will show you how to build an art blog that will put your art in front of your audience.
Name Your Blog
First, it will be best to start thinking of an ideal web domain name for your new art blog. We recommend that you go for a memorable, brandable, and available name. If you’re facing any challenges coming up with an ideal name for your blog, try our blog name generator to get interesting name ideas.
Brand Your Art Blog
The most popular and reputable blogs are built on a reliable brand. Several customers and clients are usually on the lookout for businesses with a compelling brand when purchasing high-quality products & services. When creating your brand, you need to reflect on your art blog and what it stands for.
Another benefit of designing a logo or brand identity for your art blog is boosting your brand awareness. If you don’t know how to create a business logo, you can learn how to create the best logo for your blog here. We have provided 8 step processes you can use to develop a unique logo to make your art blog stand out.
Find Your Audience
Knowing the kind of audience you want your art blog to attract is one of the finest ways to know the type of content to publish. Moreover, it also guides you in shaping your content and, ultimately, growing your audience.
The kind of audience you want on your blog isn’t based only on demographics and statistics. It demands a more in-depth understanding of who they are and what they want from your blogs. Your focus audience is the people you expect to read your blogs.
Are you planning to write to an audience with years of art experience or an audience new to art? There is a massive difference between the expectations and experiences of each, and there are several audiences in between. Whatever topic your content is based on, make sure to pick your target audience to tailor your content perfectly.
Create a Persona
Another way to get familiar with your audience is by creating a persona of an ideal member of your target audience. This implies designing a mock-up of an individual you expect to reach with your art blog.
Creating a persona for your ideal audience also provides an insight or perspective from which your readers see your content while also offering important guidelines to your content.
Be Your Persona
The best services and products are created by scratching your own itch. You may have surfed the internet for an ideal artist blog, and you were disappointed by the results that have led you to create one yourself. This presents you as the perfect audience for your art blog.
Furthermore, you can use this to develop highly effective content. If you observe any significant omission in blog content, there are chances that you are not alone. You are likely to reach an audience who share the same interests by writing personally satisfying content.
Where to Find Your Audience
There is no web content that exists within a vacuum. Your focus audience is probably out there reading other blogs, forums, and social media. This is the reason you should aim to produce uniquely exciting content. Finding the platforms where your target audience already exists is a great approach to knowing the topics that captivate their interest, their lingo, and other helpful content you can introduce.
Involve yourself in conversations in the comment sections and forums and get familiar with the people you’ll be writing your blogs for. This is an organic and effective way to direct traffic to your blog and build relationships. Additionally, sharing your passion with people who are like-minded will attract more support and ease in your blogging endeavors.
Create and Schedule Your Content
After you’ve created your art blog, you’ll need to plan and generate material for it. Again, the material you develop is determined by the objective of your blog. If you’re keeping a diary on your blog, a broad spectrum of subjects can be used as material. However, if you want to convert your viewers into potential customers, you’ll need to be a little more deliberate in your content preparation.
Landing pages, valuable evergreen content, and an audience-focused blog that drives people to your artwork should be part of a content strategy. Browsing through other art blogs will inspire your content strategy by observing how other art bloggers market their material.
Build a Social Media Presence
Connecting on social media with other art influencers might help you improve your blogging game. A strong network leads to more shares and more options for sponsorships, advertising, and other opportunities. All of these things will lead to more artwork visibility and sales. To begin, focus on building one or two social media networks. Instagram is an excellent medium for art bloggers.
Convert Visitors to Fans
Transforming your visitors into fans is the best way to keep them returning to your site, checking out your new artwork, and possibly purchasing some pieces. Offer an incentive, like a discount on buying a particular item. A free printable, or another offer, will urge your website visitors to share their contact details with you.
This allows you to develop email campaigns that highlight your new products. You can direct readers to your blog entries and provide specials and discounts to increase sales. Your visitors will no longer be one-time readers but rather long-term admirers and shoppers.
How Will You Present Your Work?
Typically, people picture written content on a page whenever they think about a blog. Nevertheless, there are several other ways to express your ideas with a blog based on your topic and target audience. All blogs will thrive with diverse formats, so it’s essential to be careful when considering the best ways to showcase your content.
There are other effective ways to present your items on your art blog. They include:
As the name implies, evergreen content has information that lasts. These articles are created to have a long shelf relevance that consistently draws readers’ attention to your blog. Generally, they are text-based long-form articles that provide deep insight into a specific topic.
Although this format is not new, the massive growth of YouTube and innovative video-based techs like TikTok and Snapchat have greatly influenced video as an online medium. Creating video content may seem expensive and more complex than written content, these platforms provide all the tools you need to create high-quality video content.
Creating announcement-type content or news articles can be an effective way to attract new readers. One advantage of news content is the temporary but robust upsurge in search volume due to an event.
Writing about new events or happenings implies less competition for your blog readers. Producing news-type articles offers you the freedom to add your spice since the available knowledge base is quite small.
The downside to this type of content is that they lose their relevance much faster than evergreen content. The interest in a new event may be very high one day and be significantly low in subsequent days.
In contrast to people’s normal expectations when they visit a blog, image-heavy content offers an appeal that keeps your readers’ attention. Depending on the subject of your post, displaying several images on each of your blog pages can give your readers a good sense of the message you are trying to convey.
There are many ways to integrate images into your art blog, from taking pictures of your work to picking stock images online to illustrate a point. Select the images that satisfy your standards and use them to contribute to the general aesthetic of your art blog.
How to Profit from a New Art Blog
One of the primary reasons individuals start art blogs is to make money. You can turn your blog into a business that makes you a hundred dollars a month or give you a full-time income. Blogging is an excellent way to make your ambitions a reality.
There are a few excellent methods to monetize an art blog:
1. Networks of Display Ads
Display advertising is the most basic way for websites to make revenue. Most individuals begin with displaying advertisements if they are just getting started with a blog and want to turn it into money. Ad networks, such as Google AdSense, are pretty easy to join, and deployment on your site is streamlined and tidy.
Most individuals have visited a website where giant adverts appear and block the content while reading. This may not be very pleasant and even drive visitors away from your blog. While it is possible to clean up and regulate the sort of advertisements you employ, getting the right balance of aesthetics and readability will always be something you must pay attention to.
2. Marketing Through Affiliates
Affiliate marketing schemes, such as Amazon Affiliates, have grown in popularity. They shift the payment model from pay-per-click to cost-per-acquisition (CPA). This means you can refer as many customers as you want to an advertiser’s goods, but you will only be compensated if the consumer makes a purchase.
An affiliate marketing structure benefits both marketers and publishers. The advertiser pays nothing until a transaction is achieved, and the publisher earns significantly greater commissions than with the pay-per-click approach.
On an artist blog, you have several alternatives for affiliate programs; which one is best for your blog will depend a lot on your specialty, your audience, and your tastes.
Elephant Stock is one affiliate program that provides a wide range of canvas print panels, wall paintings, and other unique art pieces. You get a 20% commission on every sale you make, a great compensation rate for an affiliate program.
3. Sell Digital Goods
Digital items are every internet business owner’s dream. You create the product once and sell it as many times as possible, with minimal replication costs. You can grow your firm exponentially if you have a popular product.
Here are some examples of digital products:
- E-Books are works of authorship that are typically in PDF format. These can cover many subjects, ranging from full-length books to a few information pages. Depending on your specialty, audience, and topic, you can charge anything from $1 to $100 per item.
- Gated Material — This is content that is provided on your website in the same way as any other article but behind a paywall. It is content that you do not want to be distributed to anybody other than your loyal followers. Encourage people to sign up for an account on your site and charge a membership price for access. In general, writers charge between USD 5 to USD 200 per month to access gated material.
- Online Courses — If you can teach a skill that your target audience wants to learn, you can sell an online course to them. These programs can be arranged in any way that makes sense to you. However, the majority are now video courses. Depending on the topic content and demographic, online courses can sell for as little as USD 10 to over USD 10,000 per course.
4. Provide Services
Another simple way to make money is to provide a service. You can make the business viable by delivering a service that you know your target audience needs.
This is a terrific method to monetize your talent and your blog. You can supply this service through one-on-one engagement with the user, through a piece of software that you design, or by directly doing some work for the customer.
Depending on your specialization, target audience, and unique talents and expertise, you may develop services. If your artist blog is mostly about your watercolors, you may offer to create watercolors for clients. If your site is about drawing, you may hold workshops to teach others how to draw.
Many bloggers make a solid living by offering services to their readers. The most successful of them understand how critical it is to keep updated blogs. These are what drive the business. For long-term success, learn to balance your benefits and your blog.
Top #3 Art Bloggers
Cat Coquillette, a wildly successful artist still in her twenties, is a travelling brand artist and designer. She also does portraits by commission. Cat studied design and business at the University of Kansas. She is a natural entrepreneur so starting a blog was only normal for her.
Brand designers create logos and much more for businesses. A brand is a feeling or a vibe.
Since most businesses are online, Cat makes sure she is available online. A lot of Cat’s work is shared electronically via email.
You’ve probably seen Cat’s work before at Urban Outfitters and other stores. Celebrities such as Khloe Kardashian have also featured Cat’s pieces in their homes.
Cat’s work often depicts animals, bright colors, hand drawn letters, and digitally made illustrations.
You can find Cat on Facebook, Twitter, Pinterest, Dribble, and Instagram.
Aaron grew up with a sketchbook in his hands. His childhood passion was painting animals, and after graduating college, he eventually worked as an animator for Walt Disney. It sounds like an artist’s dream come true!
After changing jobs to join a start-up, the company went bankrupt and Aaron returned to sketching and painting.
Aaron’s current blog shares drawing and animation tips primarily via YouTube videos and drawing courses. His first blog post from 2012 features painted animal photographs from his trip to Kenya.
You can find Aaron on YouTube, Instagram, Twitter, Facebook, and Google+.
#3 Melissa Dinwiddie
Melissa Dinwiddie is a self-proclaimed “creativity instigator”, speaker, teacher, and author of “The Creative Sandbox.” More formally, she is a freelance artist and calligrapher.
Her general life philosophy is that every woman should spend time being creative every single day. This is what lead her to create The Creative Sandbox community and course.
Her website is busy. On it you can view and purchase her art work, sign up for her online community, book her as a speaker, or sign up for one-on-one mentoring.
You can find Melissa on Instagram, Facebook, Twitter, and YouTube. She also has a podcast called “The Creative Sandbox Way” with over 180 episodes.
It takes effort to build an art blog, but if you have a few loyal readers, they can do part of the job by sharing. Sharing your material allows individuals to show off what they like or find useful, and your content can be exactly suitable for the task.
Art blogs are usually colorful and full of life given by the artist. You can expand your brand while also making money if you use the methods mentioned above. If you know your audience and burn for your subject, you have a great chance of making your blog successful.
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