How to start a successful tech blog
Technology is ever evolving, and so is the blog world. If you want to start a tech blog, here’s what you need to do in order to get the most out of it, from finding your niche to making a profit.
How to Start a Tech Blog
1) Finding your Niche
Technology is ever-changing and there always seems to be a new piece of tech to replace something that’s obsolete. That’s why having a tech blog isn’t a bad idea. If you’re interested in tech, you may wonder how you can start a good tech blog.
Well, your first option would be to find your niche. This is a specific topic that you may be interested in. “Tech” is too broad of a topic. You want to focus on something that has less competition, but still enough to have a good audience.
With tech, good niches may focus on a specific type of tech. If you’re a PC gamer, you may look at and review PC hardware. For smartphone enthusiasts, you may focus on iPhone or Android tech. If you’re a repairman, you may have a blog dedicated to teaching people how to fix tech.
Whatever the case may be, you want a niche you enjoy. However, it can’t be so specific it has no audience. Look at Google Trends. Does your niche have a consistent search result? Is it on the rise? This may be a good time to strike. However, if your niche is a piece of technology that is obsolete, the search results may be on the decline.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a tech blog could be: Tech Today, Smartphones Made Simple, or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
For a tech blog, especially one where you review tech, you’ll want to have access to technology. For a tech repair blog, you’ll want to have all the parts you need to showcase the parts.
With repair blogs, you’ll need a camera or a video recorder. You may want to invest in a better camera than your smartphone. It doesn’t need to be something incredibly expensive, but consider investing in one.
Because technology is always changing, a tech blog may be a bit more expensive than others, provided you’re doing more than just posting tech news.
Finally, consider making social media accounts for your tech blog as well. More on that in a minute.
What content do tech bloggers create?
With a tech blog, there is a lot of content you can create. Some tech bloggers focus on the latest news about technology and the industry surrounding it. Others are influencers who review tech and tell their audience if it meets their expectations. There are some who will give their opinions about the future of tech.
Some bloggers post how-to videos that help you set up your tech, troubleshoot it, or repair it. These bloggers use different forms of media to get their message across.
There are tech podcasts out there as well that are dedicated to discussing tech and interviewing the experts.
As you can see, there is a lot one can do with tech blogging.
Create engaging and relevant content
To be a good tech blogger, you’ll want to create relevant content. If you’re a tech news blogger or tech reviewer, you’ll want to deliver your content as soon as possible so you don’t get drowned out by the competition.
You’ll also want to develop your own style that is engaging. Some people will prefer a dry tone that explains the tech. Others will have a more informal approach that anyone can understand.
You should have your own style, but you should also take inspiration from other tech bloggers. Look at a few of them, and if there is anything you enjoy, try making it into something better. If there are aspects these bloggers could improve on, offer your potential audience something better.
What makes content engaging is subjective. Your best bet is to make a few test blog posts or videos and show them to a test audience. See what they think about them and listen to feedback.
How to grow your traffic
Is it lonely in your blog? Even if you create engaging content, no one will come if you don’t find ways to grow your audience. Growing your audience can be a pain, but the audience is out there. Here are some ways you can grow it.
- Make sure your website is SEO ready. Use the right keywords, clean up your blog so it can load fast, and make little tweaks every now and then to keep it up to date. An expert can help you out with this if you don’t want to spend the time on it.
- Collaborate with other tech bloggers. Reach out and comment on blogs with a similar audience size. See if you can make a guest post on their blog, or have a collaboration. You two can make your own video or be guests on each other’s podcasts. This can help grow audiences for both parties.
- Keep your social media up to date and post engaging content on it as well. If you repair tech, an Instagram account that posts tech parts may be a fun idea. Make a Facebook page and post content that encourages audience participation. The list goes on as to what you can do with it.
- Engage with your audience regularly. Answering emails and responding to comments is a good way to keep an audience engaged and make them feel like they’re a part of something. While you can’t respond to every single comment out there, having some engagement can help you out a lot.
- Don’t be afraid to advertise your blog. A cheap ad can go a long way. Advertise your blog on tech-related forums. Just make sure that you aren’t breaking any promotion rules.
How to make money with your Tech Blog
Making money off your passion is a great feeling. If you do well enough with your tech blog, it can be your full-time job. However, making money off a tech blog doesn’t happen overnight. You need to establish various revenue streams in order to get the most out of it. Here are some ways you can do so.
- As mentioned before, you can guest post on other blogs. Guest posting not only gives you exposure, but you can get paid for doing so. In fact, you should ask for a little money for your contributions.
- Patreon is a great place to earn money. Your audience pays a bit each month, and if they pay a certain amount, you can post premium content. Exclusive behind the scenes content. Private tech reviews just for the patrons. A chance to hang out with the blogger. The list goes on.
- As your influence grows, some conventions and events may want to have you as a guest. You may get money, or free travel.
- Some companies may pay you to review their tech, or send you a free piece of their tech.
- Put ads on your website. This is the most basic way to make money from the website itself. Google AdSense can help you get started with that.
- Finally, sponsorships can get you money. You may be asked to advertise for a certain piece of tech on your podcast or videos. Just make sure you be transparent that it is an ad.
Top #3 Tech Bloggers
Gizmodo is a tech blog that dives into other topics as well, such as news and movie reviews. With that said, their focus is technology news and reviews. The site is focused on Millennials, bringing some informal writing with a site that is easy to navigate. This appeals to a youthful generation who do make up the majority of the Internet. If you want to blog about tech news, this may be a blog to get your inspiration.
Futurism is a blog dedicated to the future of technology. It talks about possible ways technology can impact us in the future, be it robotics, AI, or life-saving medical technology.
It’s a tech news blog with a good niche. We all love speculating on the future of technology? Will we one day have Star Trek-esque technology, or is tech going in a new direction?
Video game tech is a good niche to get into. Everyone wants to know what the latest console is going to bring to the table, and we all speculate about the future of gaming. Will VR tech evolved into what we’ve envisioned it to be? What about older game tech?
This blog has tech reviews concerning games, along with video game news. If you’re a gamer who loves tech, check it out.