How to start a successful skincare blog
Starting a skincare blog might seem overwhelming at first, but it becomes very simple with good planning. Read all about how to start your skincare blog here, with tips on growing your audience and making money.
How to Start a Skincare Blog
1) Finding your Niche
The first thing you want to do when starting your skincare blog is to find your niche. Skincare is too general of a topic, so you want to narrow down what your blog will be about. This will help find your target audience.
How do you find a nice? It’s easy! What aspects of skincare do you most love talking about? Writing about your passions will make blogging more fun for you and for your readers.
Do your research to make sure your niche is marketable and has low competition, which will ultimately drive more traffic to your blog. A smaller niche typically has lower competition than a general topic. Some example niches include focusing on skincare for acne or natural skincare products. You can also play into a niche of skincare for certain skin types. If you are a skincare guru who suffers from dry skin, you could capitalize on that and attract readers with the similar problem.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a skincare blog could be: Skinessentials, Beauty by Bri or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
The rise of social media makes it very important for bloggers to create social media pages. You can decide whether you’re strictly on Facebook or capitalize on all social channels, but think of the different audiences you can reach with each.
If you want to cater to a younger audience, Twitter and Instagram are going to be more useful. If you’re interested in attracting an older audience, it’s necessary to have a Facebook page.
Many skincare bloggers often use Instagram because of the ease of sharing photos. Photos and videos are the most important pillars of keeping a skincare blog. They help you show your audience the effects of products you use as well as product labels.
Most skincare bloggers also have a YouTube channel where they share videos of themselves trying out products. Consider investing in a high-quality camera that will easily show details.
What content do skincare bloggers create?
There are so many different content ideas for skincare blogs. Some of the most popular include how-to guides and product reviews. A few blogs also post guides to buying different products as well as interviews with different influencers (something that would be a good collaboration!) Many people go to blogs for advice on how to use certain products or what the best products might be for different skin types.
Create engaging and relevant content
In order to drive people to your blog, you need to produce unique content. Now that your have your niche, research other skincare bloggers who have similar topics. Get ideas from them and expand on what they blog about.
Skincare blogs are all about helping your audience choose the best products and learn from what you’re doing. You want to be an inspiration, an influencer. Remember that you’re there to help your audience.
Research keywords, and insert them throughout your posts. Keywords are going to be what people search for and will help your blog pop up at the top of their search.
Consider creating a blogging calendar and planning out your posts in advance. This could help you creativity as you think of different ideas for each blog post.
How to grow your traffic
Growing your audience might seem like a daunting task at first, but once you start your blog and make a plan, you’ll be on your way to becoming a successful blogger.
Here are some ways you can grow your audience:
The most obvious way is to create relatable content that your readers want. Use internet searches and social media to find trending topics in the skincare niche to shape your content. Keywords are an important part of any online article as it makes it more searchable.
You also want to make sure your content is shareable and that you’re encouraging readers to share it. Consider putting a call to action at the end of each post, and manage your website so that the social buttons are easy to find.
Images are also an important aspect of growing an audience for your blog, especially for a skincare blog. People are more likely to click on posts that have dazzling images.
Another great way to grow your audience is to connect with other bloggers in your niche. Find other bloggers and engage with them! Comment on their posts, offer advice, and even consider collaborating on posts with them. A great way to get your name out there is to do guest posts.
How to make money with your Skincare Blog
If you’re committed to your blog and turning it into a success, you will eventually want it to make money. You can start planning this the moment you start your blog.
After building a popular base from creating engaging content, you will attract sponsors and advertisers.
Advertisers are an integral part of a money-making blog. Most of your income will come from ads. You can set this up as soon as you begin blogging with platforms like Google Adsense.
Google Adsense will help you customize ads on your blog. The platform will review ads based on quality and how relevant they are to your blog. Google Adsense is a great resource because it handles most of the advertising logistics while making you money. Set up an account as soon as possible so you can start capitalizing on ads as soon as companies start bidding for space.
Most skincare blogs attract companies selling skincare products and skin services, so you’ll want to watch out for companies selling those.
The best part of owning a popular skincare blog is the exciting sponsors and affiliates that approach you. When you have built a name for yourself, companies will start reaching out to you to test out free samples and services for content on your site. You’ll often get discounted products and even earn money from people who buy the product from your site.
Though it’s exciting, don’t jump on every program that reaches out to you. Generally, the company will want a good review on your blog, and if you know ahead of time you wouldn’t like the product, it’s better to stay honest.
Top #3 Skincare Bloggers
Face Flawless Skin is run by three beauty writers: Danielle Gray, Christenne Carr, and Felicia Walker Benson. Face Flawless Skin is actually a newly launched skincare blog that quickly boosted in popularity because of its niche. The blog focuses on beauty for women of color, and readers can take a survey to let the writers know what kind of content they’re looking for or need.
The blog mostly posts product reviews and how-to articles showing different techniques for skincare and beauty. These posts are popular for their audience because it will help them when deciding on what products to buy.
Apart from its website, Face Flawless Skin operates on Twitter, Pinterest, Facebook, YouTube, and Instagram. They also have a mailing list that readers can join for tips and updates.
#2 Peach & Lily
Peach & Lily has been around since 2012 and focuses on Korean beauty. This specific niche helps the blog run successfully. Started by Alicia Yoon, who grew up with skin issues and eventually pursued skincare as a hobby and passion, she wanted to help others. She had the idea to share the advancement of Korean beauty products with the U.S. through her blog. She recently opened a store in Queens, New York.
The blog focuses on products and reviews to help readers understand the best Korean products for every skin type. She has posts about skincare, makeup, specific brands, and much more.
Peach & Lily operates on a comprehensive website with a variety of different posts. The blog also has an Instagram, Facebook page, Twitter profile, Pinterest account, and YouTube channel. You’ll also find a newsletter sign-up.
#3 Kimberly Loc
Started by Kim Wallace in 2010, Kimberly Loc focuses on natural, organic beauty products that are safe for the environment. Kim has started several other blogs and also contributed to different beauty magazines. Kimberly Loc rose in popularity also because of its very specific niche. Rachel’s Plan Bee even collaborated with Wallace to create a natural body oil.
The blog content focuses on introducing different products, discussing the best natural ways to practice good skincare, and introducing readers to different all-natural skincare gurus. Kimberly Loc also features “Ultimate Guides” to different natural products, from shampoos to eyeliners.
In addition to the blog’s comprehensive website and email newsletter, you’ll also find it on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.