How To Start A Pop Culture Blog

Pop culture blogs are some of the most attended on the whole of the internet, Here’s everything you’ll want to know when starting and growing your one.

Pop culture is a major business. It’s made up of so many varied and wonderful types of entertainment that connect in so many ways. With the development of modern technology, particularly social media and streaming television, pop culture has risen to the forefront of mainstream media, and everyone has an opinion about it.

A Pop Culture Blog is an excellent way to share your thoughts with millions of prospective readers. There’s also the possibility of turning your pop culture obsession into a paid job, as there are several freelance writing opportunities available. 

This step-by-step guide will walk you through the process of creating a pop culture blog, from creating a website to making your first post.

Pop culture blogs are some of the most visited on the whole internet. Here’s everything you’ll want to know before beginning and building your own.

Importance Of A Pop Culture Blog For Brands

The importance of Pop Culture for firms that expand and flourish is evident. Here are the advantages of using phrases and imagery from popular music, art, fashion, cinema, and television culture in your marketing strategy:

  • Increasing brand awareness. You may increase the exposure of your material on the web by structuring your content strategy around popular subjects. People as customers are more likely to be attracted by references to the current Spider-Man film or Dua Lipa’s new hit.
  • Recognizing the target audience. Trying and providing what your target customer wants puts your brand on a level with the rest of the world. It also assists you in better understanding your clients since Pop Culture is founded on broad comparable interests.
  • Creating a deep relationship between a brand and its community. Pop Culture communicates in a language that the majority of people understand. By incorporating it into your material, you may strengthen your relationship with your consumers.

1. Find Your Place

There’s a lot to choose from, with themes ranging from comic books to movies, streaming television to wrestling, and current events to music. 

What is your pop culture specialization? Or what part of the dialogue do you play? Better yet, what do you want to start talking about?

The solution is simple: write about your interests. Think about what you want and ask yourself, “What do I enjoy? Do I want to discuss the Kardashians, or do I want to discuss the highs and lows of professional wrestling?”

Only you can answer this question. However, whatever you choose, make sure it’s a subject you’re very enthusiastic about. Continuous curiosity won’t keep you warm at night, but it will help you stay inspired while you’re stuck with writer’s block.

2. What To Call It

Aside from writing, nothing is more crucial than picking the right name for your pop culture blog.

The right name will not only help you develop your brand as a blogger, but it will also give your potential audience an idea of what you’re about and what kind of blog they’re going to read.

For example, if you write about science fiction and comic books, you could name your website Soda and Telepaths. 

But don’t take it from us. Consider the larger blog sites that have made their craft into a massive enterprise. Some examples are Vice, The Onion, CBR, High Times, IGN, and so on. 

Feel free to check out our blog name generator if you need help coming up with amazing pop culture blog names.

Above all, be certain that you are completely satisfied with the name. People won’t visit a blog that continuously changes its name.

3. Decide On A Blogging Platform

There are a few platform alternatives available for beginning your pop culture blog. Website builders like Squarespace and self-hosted sites like WordPress, on the other hand, are the two that we found to be the most dependable and well-supported.

For example, Squarespace is employed by thousands of website owners thanks to an aggressive advertising approach. It’s quite intuitive, responsive, and simple to use. 

On the other hand, Squarespace falls short when it comes to customizing your website to meet your exact demands. We also find their website themes to be somewhat restrictive. Squarespace hasn’t yet made a blogging theme that looks as good as the one WordPress offers.

This is where WordPress enters the picture. WordPress offers dozens of themes to choose from to suit every blogging need. They can also make changes at the CSS level (if you’re a good developer). Furthermore, WordPress’s plugins and widgets library seem to have an infinite number of alternatives.

4. Select A Web Host

Choosing a web hosting provider is a long-term commitment that should never be undertaken without thorough study. Here are a few factors to consider when looking for a web host:

  • Cost – Most web hosting firms will charge a fair fee for their basic services. On average, basic web hosting services may be obtained for less than $10 per month–including the purchase of a domain name.
  • Performance – When evaluating different web hosting services, keep in mind the hardware that will be used. The better the hardware specifications, the better your blog’s performance.
  • Scalability – You should also look for a web hosting solution that can boost performance in an instant when required and scale back when demand decreases.
  • Uptime – This refers to how long your website will stay online without interruptions. Most web hosting companies guarantee an uptime of 99.9%.
  • Security – A web hosting provider should have the resources and means to provide a safe website infrastructure to withstand everyday cyber attacks.

5. Pick A Theme

After you’ve chosen a name for your website, register your chosen domain, and set up your blog to use WordPress, you’ll need to choose the right theme for your Pop Culture Blog.

The style and feel of your site are best characterized by a WordPress theme. There are hundreds of WordPress themes available, and each has its own distinct appearance and feel. Some are free, while others need a subscription fee.

We would suggest that you start with a free theme, at least until you start to see a return on your investment in the shape of a few hundred monthly readers.

6. Creating Your First Pop Culture Piece

Going back to what we said before, picking a pop-culture niche to write about is highly recommended. Unless you want to conquer the whole world of pop culture, it’s best to start with one specialized area of interest. 

In every blogging topic, there is no alternative to creativity. If you can move beyond the normal top five or top ten list themes that overrun entertainment websites and blogs like an army of fire ants, your audience will love your material.

Organization Of Articles

After a few articles, you may see that your pop culture blog is becoming disorganized. This is where your article organization comes into play. 

The great thing about WordPress is that you can organize and categorize your posts and choose how your pop culture blog looks.

What Content Do Pop-Culture Bloggers Create?

There are various choices, so make sure you choose something that matches your interests. Choose something you can personalize to give your blog more clout. 

You are not obligated to choose the topic right away. Alternatively, you can also opt to decide on a niche when you’ve learned more about your subject. If you like current styles, you may start with hair and then go on to apparel, cosmetics, and other style themes.

Create relevant, interesting content in any area to make your blog stand out. Ensure that your visitors will get something from their visit to your website. It might feature a distinct viewpoint that sets you apart from other blogs in your field. 

Provide them with a reason to return. Because there are so many pop culture blogs out there, this is difficult. Examine how you can broaden your audience to attract such readers. 

Give them something they’ll want to return to again and again. Your audience will improve if your readers desire to return. To increase interaction, give people a voice in what you share. Make polls or ask for feedback in the comments area.

7. Boost Your Website Traffic

Readers are crucial to the success or failure of your blog. As a result, it’s critical to use all available strategies to increase and maintain your audience so that your blog may continue to thrive. 

Even though some methods might seem more likely to work than others, combining them might make your chances better.

Creating an atmosphere where readers can interact is one of the most significant strategies to increase and maintain blog traffic. This entails not just enabling people to leave comments on posts but also replying to them. Instead of a passive reading experience, consider developing a community.

Social Media

When it comes to establishing a pop culture blog, social media is crucial. It not only establishes your reputation early on but also provides you with a sounding board for getting your articles in front of more eyes.

In addition, there are several writing groups for each topic. We’d suggest joining a Facebook group related to what you’re writing about. 

The hashtag #amwriting on Twitter is also a great way to find other aspiring young authors like yourself. However, do not distribute your content to every Facebook group or Twitter account. It will quickly establish you with a bad reputation. Be sincere.

Using social media to engage your audience might also be beneficial. This enables people to simply provide feedback through any social media channel they like.

E-Mail Marketing

Before starting email marketing, think about which television series, novels, and other pop culture content genuinely engage with your target demographic.

Once you’ve reviewed your customer data and identified a few standout references, determine how to best include these products in your next inbox picks. 

As we witnessed with Samsung’s disastrous attempt to capitalize on the frenzy around the “Overly-Obsessed Girlfriend” meme, just inserting a witty or amusing addition to your content can be startling if it doesn’t make thematic sense.

Finally, before hitting the “send” button on your preferred email platform, analyze this reference from a variety of perspectives. Is the message clear to your audience? Does the message resonate with a particular portion of your audience? 

If you answer these questions now, you can keep your company from having to deal with the problems that come with an offended or angry email marketing contact list.


As time passes, you’ll see that the longer visitors remain on your site, the more engaged they become. Interviews are quite useful in this regard. Nothing beats hearing (or reading) about the experiences of a fellow pop culture artist. We humans like tales.

You might begin by interviewing independent creators at the grassroots level. However, as time passes, you may wish to try your hand at larger species. PR firms are great for this, and Pop Culture Publicists will be interested in hearing from you if you can show that you have an average audience.

It’s up to you how you do your interviews, but we’d suggest starting with email interviews until you gain confidence and feel comfortable conducting a Zoom or Skype session with a well-known celebrity. Email interviews are when you send a list of questions to a public relations agent, and they send the answers to their client.


Hundreds, if not thousands, of pop culture blogs on the internet are built on reviews. Reviews are a great way to give your pop culture blog a solid foundation, whether you’re starting the newest Cinephile blog about horror movies or a wrestling blog about each match.

8. Earn With Your Blog

While you’re contemplating the possibilities of making money from your blog, think about which ones would blend in best with your blog. 

For some, this may include providing consultancy, training, freelancing, or design services. Others might prefer advertising and affiliate marketing. 

If you’re writing about pop culture fashion, you may include affiliate links to clothes, cosmetics, and other things that you’d be discussing otherwise.


A blog’s success is determined by your enthusiasm, originality, knowledge, expertise, and what you provide to the community. 

Your success is only limited by the number of posts you can make as long as you give information that is fascinating, useful, and engaging to the readers you want to connect with.

Continue to write, communicate, and engage, and your blog will rapidly become one of the success stories. The sky is the limit as long as you’re passionate about the subject. You can visit our Learning Hub to learn about various business tips, tricks, and more.

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Dominika Kaminska

Dominika Kaminska

A seasoned copywriter with a passion for transforming ideas into engaging narratives. With over two years of experience, she specializes in crafting compelling copy about podcasts and Shopify.

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