How to start a successful Personal Finance blog

How to Start a Personal Finance Blog

1) Finding your Niche

A lot of people want to join the blogosphere, the problem is they are either overwhelmed or are unsure on what to write about. Some go as far as trying to blog on all topics and end up with little or no success. This is the reason why you have to find a niche to blog about then stick to it.

There are an excess of finance blog out there, but a personal finance blog is a good start in defining your niche. You can delve even deeper and pick the aspects of finance that appeal to you, for example: How to make money as a stay at home mom, money hacks (easy ways to make money) or even how to make money travelling. The options here are endless and you’ll almost always have an audience that share that interest. Take some time to really define what it is you’re passionate about writing about and filling that knowledge gap, what you’ll find is eventually more and more readers will end up finding you.

2) Think of a unique blog name and create your website

Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a Personal Finance blog could be: Afford Anything or Oblivious Investor if you’re still stuck try using our blog name generator for some inspiration.

Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.

We suggest going with BlueHost to host your website as they have a easy one-click WordPress installation tool, you can get 60% Off hosting and a free domain name here.

3) Get the essentials

As a personal finance blogger, you need to ask yourself some questions before you get the essential equipment you need. Would your content be more of vlogs, written articles or podcasts?

Deciding what type of  content is important. A personal finance vlogger needs to have a good camera, a DSLR should be appropriate, a set of microphones, good lighting, a laptop and basic or professional video editing skills.

It’s advisable to set out a room in your apartment to be your studio where you can work in.

For podcasts, you basically need good set of microphones, speakers, a laptop with fast internet connection and good audio editing software.

The power of social media should not be ignored. It’s ideal to check all the needed social media platforms you’ll be using. Ensure the name of your blog is available on all of them.

Get Ideas for your blog name!


What content do Personal Finance bloggers create?

Your audience expect you to dish out tips, hacks and to give advice on how to spend less, and save more while they still live comfortably. So it’s advisable to add a personal touch to your posts.

Majority of personal finance bloggers in the industry usually produce more of written content, sometimes you can see some of them producing videos on platforms like YouTube, then a few make use of podcasts.

You could see articles, podcasts or videos like “How you can save up for your dream trip” or “Tips and tricks of getting out of the trap of students loans”

Since majority of their content are usually opinion pieces, how to guides and basically advice which they’ve personally tested and worked for them, their content is often times unique.

Create engaging and relevant content

Creating engaging and unique content is one of the key ingredients of making you blog a success. This is so important that search engines also place a premium on unique contents or your site would be demoted on their rankings.

So how do you create this unique content? The first thing to do is understudy those in your niche. Look at the established blogs, their writing style, their sources and how they dish their content.

You can use the skyscraper technique on any post you feel would be useful to readers.

You can do this by doing further research on the post, gather more information on things that’s been outdated or improved, then add it to the content. Next, ensure you put your own thoughts and opinions in the post to make it more personal.

If you’re using YouTube, your method of presentation should be catchy and interesting enough to capture and hold your readers attention. It should be enough to make your viewer come back or want more.

Ensure your videos are of high quality, telling your personal experience also resonates with your audience as they feel they can relate with it hence they’re more likely to follow your advice.

How to grow your traffic

Growing your traffic is a must for your blog, except you’re writing for just your family and friends alone. A good way of starting is by subscribing to the RSS feeds of other bloggers in your niche.

Some of these other bloggers reciprocate by following you in return. By leaving thoughtful and insightful comments on other peoples blogs will also prompt them to check your blog out and if they like what they see they could subscribe. You can also link to other blogs and they could also return the favour.

Create social media pages for you blog and add a link to your blog on all of them. Most importantly, you have to constantly engage with your followers and encourage them to share your content on their pages.

Our Business Name Guides

Related: How to Start a Podcast

Related: Blog Name Generator

Related: Domain Name Generator

How to make money with your Personal Finance Blog

Now we’ve gotten to the most important part, making money with your personal finance blog.

Just like we stated earlier, you content has to be unique. A blog with unique content is likely to rank higher on search engines, with a catchy title with a keyword rich title, you should have enough traffic on your blog. High traffic equals more income for you.

You can earn money by selling your published book containing all the tips and tricks you highlighted on your blog. Another way is for you to create your own consultancy company where you give advice for a fee. You can also write for big companies like Forbes, Huffington Post and Business Insider.

Placing ads on your site is also a good way to monetize your blog. Although it doesn’t earn you much at first, but over time it could increase if you have more visitors on your site clicking the ads. Google Ads is one of the best you could use for your site.

You can also try your hands on Amazon’s Affiliate marketing where you embed links of products, books, audio tapes etc in your article, once a reader clicks on the links and make a purchase, you get paid a certain commission.

There are a lot of perks in being a personal finance blogger, you get access to exclusive events and products, you get paid to post for organisations, all expenses paid trips and you get to enjoy a lot of freebies.

Top #3 Personal Finance Bloggers

#1 Money Under 30


Money Under 30 was founded by David Weliver in 2006. Contrary to the blogs name, it has great advice for people of all ages, from budgeting tips to how to take loans, to information on paying off your debt, investing, home or cay buying etc.

They can be found on Facebook, Twitter, Pinterest and YouTube.

#2 Get Rich Slowly


This blog was created by J.D. Roth in 2006. The aim of the blog is to teach their readers how to slowly and patiently build their wealth over time. They have loads of topics, the hit among readers are the posts on investing and how to maximize yard sales.

They can be found on Google+, Facebook, Twitter, LinkedIn and Pinterest.

#3 Frugalwoods 


This blogs is like a diary of a couple on their journey to financial freedom. Created by the Frugalwoods, they explain to their readers how they were able to become financially independent by living frugal. Readers are always enthralled by their personal stories.

They can be found on Facebook,  Instagram, Pinterest and Twitter

Don’t forget to try our Blog Name Generator!

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