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How to name your holiday and tourism business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your holiday and tourism business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our holiday and tourism business name generator above and then scroll below to find the first step in the naming process.
- Laughter And Leisure
- Ace Holidays
- Bijou Tourism
- Cheer And Chirp
- Dreamy Travels
- Elate Holidays
- Tourists Galore
- Jovial Trips
- Holiday Liberation
- Mellow Trips
- Holiday Nourish
- Rapture Travels
- Swift And Simple
- Triumph Tourism
- Ultra Vacations
- Virtue Vacations
- Holiday Wanders
- Tour With Zest
- Ageless Holidays
- Touring Class
Four steps to naming your holiday and tourism business
This four-step process will help you name your holiday and tourism business. In this example, I’m creating a name for a holiday and tourism business that conveys the fun people can have while on holiday or vacation. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Laughter”, “Cheer”, “Jovial” and “Nourish”, you can see that there is a trend towards getting potential customers to view the experiences they could have with your business in a positive way. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Ace Holidays
- Bijou Tourism
- Cheer And Chirp
- Dreamy Travels
- Ageless Holidays
- Holiday Nourish
- Laughter And Leisure
- Elate Holidays
- Tourists Galore
- Jovial Trips
- Holiday Liberation
- Mellow Trips
- Rapture Travels
- Swift And Simple
- Triumph Tourism
- Ultra Vacations
- Virtue Vacations
- Holiday Wanders
- Tour With Zest
- Touring Class
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Dreamy Travels
- Ageless Holidays
- Holiday Nourish
- Laughter And Leisure
Removed Ideas:
- Ace Holidays
- Bijou Tourism
- Cheer And Chirp
- Elate Holidays
- Tourists Galore
- Jovial Trips
- Holiday Liberation
- Mellow Trips
- Rapture Travels
- Swift And Simple
- Triumph Tourism
- Ultra Vacations
- Virtue Vacations
- Holiday Wanders
- Tour With Zest
- Touring Class
#3) Get some feedback
You’ll now have a list of 3-6 great holiday and tourism business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Laughter And Leisure
This name provides imagery of the kind of fun customers can have while traveling.
Dreamy Travels
This name brings a touch of romantic language to the idea of travel and tourism.
Holiday Nourish
This name conveys a sense that those who book with the company will find nourishment in their journey.
Ageless Holidays
This name touches on the idea that holiday memories are forever.
#4) Check It’s available
At this point, it’s good to have at least three great holiday and tourism business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful holiday and tourism businesses and break down why and how they’ve chosen to name their business and why it works for them.
HostelWorld
Generic names work particularly well in this industry with ‘HostelWorld’ being a prime example. It is easy to remember and clearly defines its services. The use of ‘world’ implies their reach throughout the globe.
Artisans of Leisure
Using two very specific, very niche words; artisan and leisure, the company gives off a personal, boutique feeling. This appeals to those looking for ‘hand-curated’ travel packages.
Airbnb
Snappy and easy to remember, the use of ‘bnb’ refers to its focus on accommodation, while ‘air’ adds a modern touch.
5 Tips for naming your holiday and tourism business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused holiday and tourism terms like travel, journey, or adventure. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real tourism business named “Trek America”.
This is a name that keeps it simple but also provides imagery related to traveling the country. The term “trek” might make it more appealing to those who are looking for a style of travel more like backpacking.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Triumph Travels, Rapture Travels
- Try using a word that wouldn’t be relevant when out of context (Holiday Liberation – presents the idea of being somewhere other than home for the holidays – like on a vacation)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable holiday and tourism business names could be:
- Cailara Holidays
- Vutare Tourism
- Xadare Travels
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Happiness Holidays and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like HappinessHollidays, HolidayHappy, or HappiHolidays.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.
Trending Words
Here are the top trending words used in Holiday company names.
- Accommodation
- Ambassador
- Apartment
- Beach
- Beachfront
- Central
- Classic
- Coast
- Cruise
- Friendly
- Holiday
- Home
- House
- International
- Rainbow
- Rental
- Surfer
- Tour
- Travel
- Unit
Our Business Name Guides
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