Hipster Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your hipster business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps that will help you to come up with a creative name for your hipster business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our hipster business name generator above and then scroll below to find the first step in the naming process.

  1. Recyclify
  2. Magic Jar
  3. Cup of Cha
  4. Indie World
  5. Wooden Bucket
  6. HerCraft
  7. Vintagely
  8. organic.ly
  9. reuse.me
  10. Retro Walk
  1. Reloaded
  2. Aromatify
  3. Crafted Juice
  4. Summertime Sadness
  5. Nostalgic Fashion
  6. Abstrakt Cafe
  7. Libertus
  8. Rebel Records
  9. Evocational
  10. Lounge Bookstore

Create a unique business name with our Business Name Generator!

Four steps to naming your hipster business

This four-step process will help you name your hipster business. In this example, I’m creating a name for a hipster business that conveys the vintage, indie and alternative value of their product. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Craft”, “Retro”, “Indie” and “Vintage”, you can see that while these words can be related to hipster industry, they also suggest about the product or service you can expect from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Recyclify

Magic Jar

Cup of Cha

Indie World

Wooden Bucket

HerCraft

Vintagely

organic.ly

reuse.me

Retro Walk

Reloaded

Aromatify

Crafted Juice

Summertime Sadness

Nostalgic Fashion

Abstrakt Cafe

Libertus

Rebel Records

Evocational

Lounge Bookstore

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

HerCraft

Summertime Sadness

Abstrakt Cafe

Aromatify

 

Removed Ideas:

Recyclify

Magic Jar

Cup of Cha

Indie World

Wooden Bucket

Vintagely

organic.ly

reuse.me

Retro Walk

Reloaded

Crafted Juice

Nostalgic Fashion

Libertus

Rebel Records

Evocational

Lounge Bookstore

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great hipster business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

HerCraft

This name conveys a premium and personalized product specialized for women.

Summertime Sadness

This name conveys a product that is focused on artistic summer clothes.

Abstrakt Cafe

This name conveys a service (cafe) that features out-of-the-box and creative design.

Aromatify

This name conveys a product that is organic and uses natural ingredients.

#4) Check It’s available

At this point, it’s good to have at least three great hipster business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful hipster businesses and break down why and how they’ve chosen to name their business and why it works for them.

Natural American Spirits Logo

Natural American Spirit is the brand of American cigarettes that is backed up by the philosophy of using organic tobacco. This fact, combined with the relevant name, turns Natural American Spirit into a company that embodies the essence of being a hipster.

BandofOutsiders Logo

Band of Outsiders is the company named after a film by Jean-Luc Godard and it manufactures clothes that appeal to a youthful, niche segment of the population. The name communicates its hipster vibe by putting the word ‘outsiders’ in the name. It’s a very sound, easy to remember and extremely brandable name.

Vans Logo

Vans is the company that specializes in manufacturing skateboarding shoes. At first, the company focused only on young individuals, but nowadays, you can notice Vans everywhere. Vans shoes are named after the founder of the company – Paul Van Doren. The name itself has a personal approach and it communicates the value of being a rebel in a modern world.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your hipster business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused hipster terms like alternative, liberal or progressive. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real hipster business named “Urban Outfitters”.

Literally, this name conveys you’re buying the clothes from the company that specializes in hipster or unorthodox clothing. The word ‘urban’ is usually connected to a creative style that communicates the personal traits of people who’re wearing it. The name itself is pretty straightforward while explaining what’s the business about and it’s easily brandable.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Rebel Records, Summertime Sadness)
  • Try using a word that wouldn’t be relevant when out of context (Retro Walk – Retro represents an oldfashioned style and it definitely communicates that the company manufactures oldfashioned shoes.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable hipster business names could be:

  • Arosul Sytle
  • Banalle Fashion
  • Revius Records

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Retro Walk and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Retralk, ReWalk or RetroWalking.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

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