Fashion Brand Name Generator

Generate OVER 1,000+ unique fashion store names in seconds with our name generator, check for availability, and register the name.

Select Keywords for Your Fashion Brand Name

Pinpoint relevant words connected to your brand and products to feed into the generator.

Generate Potential Fashion Brand Names

The generator will supply numerous appealing name options. Filter through them to make selecting easier.

Register Name

Save the names and check their availability before registering them. You can also select the logo from the predefined list.

How to Use Our Fashion Brand Name Generator 

Our fashion brand name generator is not only free, it’s also very easy to use. In just three simple steps, you can create the perfect fashion brand name and register it as well. 

Our AI-powered generator will generate suitable fashion name ideas for your fashion business. With the generator, you can instantly check if your fashion brand name is available, filter the ideas based on your preferences and generate an unlimited number of ideas. You have the option to select a logo for your fashion brand from a carefully curated list of pre-designed logos. 

add a keyword


You will have to insert the keywords you wish to be associated with your business.

filter the results


You will have to filter the names the generator gives you.

register your chosen name


You will have to register the name that best represents your business.


You can select a logo from the set of options available.

10 Fashion Brand Name Ideas 

Creating a successful fashion brand starts with a powerful fashion business name that captivates potential customers and encapsulates your unique style and ethos. Let’s explore 10 unique fashion brand name ideas, each accompanied by a concept that illustrates its potential in the vibrant world of fashion.

After entering the words ‘elegance, class, chic’, this is what our fashion brand name generator came up with:

  1. Refined Elegance
  2. Polished Perfection
  3. Timelessly Trendy
  4. Chic Classic
  5. Modern Opulence
  6. Dapper Designs
  7. Luxurious Luster
  8. Sleek Sensations
  9. Delicate Details
  10. Sophisticated Serenity

10 Fashion Collection Names Ideas 

Your fashion brand needs a fashion collection. Here are our top ten fashion collection name ideas you can get inspired by for your first fashion collection:

1. Timeless Trends

2. Chic Couture

3. Urban Edge

4. Modern Muse

5. Elegant Ensemble

6. Polished Panache

7. Refined Runway

8. Fashion Fusion

9. Sleek Streetwear

10. Urban Glamour

10 Fashion Show Name Ideas

After inputting the words ‘fashion, show, timeless, chic’, the Fashion Name Generator came up with these ideas:

  1. Timeless Tresses
  2. Modern Masterpieces
  3. Classic Collections
  4. Glamorous Garments
  5. Urban Opulence
  6. Luxurious Linens
  7. Lovely Luxuries
  8. Charming Classics
  9. Modern Style
  10.  Fashion Fusion

Try Our Fashion Label Name Generator

Elements of a Successful Fashion Brand Name 

Let’s delve into the elements that constitute a successful fashion brand name:


A successful brand name is one that sticks in people’s minds. It should be catchy, easy to pronounce, and easy to spell, aiding recall and word-of-mouth referrals.


Your brand name should stand out from the crowd. A unique name distinguishes your brand from competitors and piques interest of potential customers.


A good fashion brand name communicates something about the essence of the brand. It could hint at the style of clothing, the values of the brand, or evoke a certain mood or feeling.


The brand name should align with the nature of your fashion brand and appeal to your target audience. A quirky name might work for a youthful, trendy brand, while a more sophisticated name would suit a high-end, luxury brand.


Trends come and go, but a good brand name should withstand the test of time. It should be versatile enough to accommodate the brand’s growth and evolution.


Lastly, and very crucially, a successful brand name should be legally available for use. It’s essential to conduct thorough trademark and domain name searches to ensure your chosen name isn’t infringing on any existing rights.

These elements weave together to create a brand name that’s not just a label, but a powerful marketing tool in its own right. It’s worth spending the time to thoughtfully create a name that embodies these elements, as it lays a strong foundation for your brand’s identity and positioning in the market.

How to Create a Cool Fashion Brand 

Creating a cool fashion brand involves more than just designing trendy clothes; it requires a deep understanding of your target audience, a clear brand vision, and a lot of creativity. If you want people to refer your brand when others ask to ‘name a top fashion brand’, then you must follow our fashion brand creation steps: 

Step 1: The Power of ‘Why’

Every powerful brand starts with a strong ‘why’. Understanding and communicating your ‘why’ connects with your audience on a deeper level and sets the foundation for a compelling brand narrative.

Step 2: Find Your Niche

Identify a niche that aligns with your ‘why’. The narrower your focus, the easier it is to stand out and attract a loyal customer base.

Step 3: Unleashing Uniqueness

In the world of fashion, one size does not fit all. What distinguishes your designs, your perspective, and your story? Your brand’s uniqueness is what makes you memorable.

Step 4: Mood Matters

Beyond just clothes, fashion is about a feeling, a mood. Decide on the vibe you want your brand to evoke.

Step 5: Cultivate a Community

From day one, start building a community around your brand. Engage with your audience on social media, ask for their input, and celebrate their stories. 

Step 6: Narratives that Connect

Weave a compelling narrative around your brand, such as the journey of your personal struggle, the inspiration behind your designs, or the transformation of a customer. 

Step 7: The Magic of Collaboration

Consider collaborating with artists, influencers, or even other brands whose ideals fit with yours. 

Step 8: Ethical is the New Black

In today’s conscious consumer climate, a commitment to ethical practices isn’t optional; it’s imperative. Prioritize fair trade, sustainability, and transparency in your operations. Remember, an ethical brand is a brand people can trust.

Step 9: The Consistency Code

Consistency is key in branding. This doesn’t mean being monotonous. It means maintaining a consistent voice, aesthetic, and quality across all your touchpoints. 

Step 10: Pick the Perfect Name

Finally, pick the name that everyone will remember for decades to come. With the perfect designer fashion name comes the perfect fashion brand that your customers will love. And you know how to choose the best name — by using our Fashion Brand Name Generator of course. 

Top Fashion Brand Names 

Get inspired by some of the top fashion designer brand names in the industry:

  • Chanel: Epitomizing sophistication, Chanel is a timeless fashion house renowned for its minimalistic elegance and high-quality materials.The name is eponymous, originating from its founder, Gabrielle “Coco” Chanel. The brand’s logo, consisting of two interlocking C’s (representing Coco Chanel’s initials), is globally recognized and has become a symbol of status and luxury. Throughout its existence, Chanel has maintained a consistent image of timeless elegance, which is reflected in everything from its fashion shows to its advertising campaigns. This consistency reinforces the power and recognition of the brand name.
  • Louis Vuitton: The name “Louis Vuitton” is intrinsically linked to its eponymous founder, but it has grown to symbolize much more than a mere label. It represents the height of French luxury and craftsmanship. The name itself is memorable, radiating prestige and exclusivity. 
  • Gucci: Originating from its founder’s surname, “Gucci” has evolved to become synonymous with Italian magnificence and fashionable innovation. The name itself is crisp and impactful, reflecting the brand’s penchant for audacious design and bold fashion statements. 
  • Prada: The name “Prada” is derived from its founder, Mario Prada, who established the brand in Milan in 1913. It started as a leather goods shop, and the name has since come to symbolize high-quality craftsmanship and Italian luxury. The name “Prada” is short, elegant, and easy to remember. Its simplicity mirrors the brand’s approach to design, which often leans towards minimalism while retaining an air of luxury.

MORE: How to start a fashion blog 

Top Fashion Brands With the Longest Names

But short names are not the only ones that have made it to the top. If you prefer to have a longer name for your fashion brand, then check out the following names:

  • Comme des Garçons: This Japanese brand, whose name translates to “like boys” in French, is known for its avant-garde, often gender-neutral, designs.
  • Dolce & Gabbana:  The brand is named after its founders, Domenico Dolce and Stefano Gabbana. The combination of their surnames symbolizes a powerful partnership that redefined the paradigms of Italian fashion.
  • Christian Louboutin: Named after the French fashion designer, this brand is especially known for luxury shoes, featuring shiny, red-lacquered soles that have become his signature.
  • Alexander McQueen: This British luxury fashion house, named after the late designer Lee Alexander McQueen, is known for its dramatic, often dark, and intricately beautiful designs.

MORE: How to start an online boutique 

Top Tips For Creating a Fashion Brand Name

Now that you know how to create a cool fashion brand, it’s time to create a fashion brand name. Here are our top tips for coming up with the ideal name for your business:

Tip 1: Reflect Your Brand’s Identity

Your brand name is a powerful embodiment of your brand’s essence. It should reflect your brand’s ethos, style, and unique value proposition. 

Tip 2: Keep it Simple

A good brand name is easy to pronounce, spell, and remember.  It should flow naturally in conversations and enable seamless online discovery..

Tip 3: Stand Out

Your brand name should be distinctive and memorable. Experiment with unexpected word combinations, foreign words, or coined words to create a standout name.

Tip 4: Make it Scalable

While your initial focus might be on a specific niche, your brand name should be flexible enough to accommodate future growth and diversification.

Tip 5: Check Availability

Before settling on a brand name, it’s essential to check its availability. This includes domain name availability for your website, social media handles, and importantly, trademark registration databases to ensure your chosen name isn’t already in use or protected.

Tip 6: Elicit Positive Associations

A good brand name should elicit positive emotional responses and associations that align with your brand image. ¨

Tip 7: Test It Out

Once you’ve got a few potential names, test them out. Share them with trusted friends, family, or mentors. 

Tip 8: Live with the Name

Before making your final decision, live with the name for a bit. Use it in sentences, visualize it on a storefront, think about how it sounds when answering the phone. 

MORE: How to brand your business

Fashion Brand Statistics 

In the competitive landscape of fashion retail, brand recognition plays a critical role in attracting and retaining customers. The following data highlights the level of brand awareness in the U.S. population: 

leading fashion stores

Old Navy stands as the most recognized fashion retailer in the United States, with a staggering 92% of internet users in the country being aware of the brand. It operates under the umbrella of its parent company, Gap Inc. Close behind Old Navy, three other major retail brands—JCPenney, Kohl’s, and Macy’s—tie for second place in terms of brand recognition. Each of these retailers has succeeded in achieving a brand awareness level of 90% among U.S. internet users.

Create the Best Fashion Names

Creating a unique and well-known fashion brand is no easy feat, but with the right tools and guidance, you will know exactly what to do in no time at all. Get inspired by the top names in the industry, realize what type of clothing you want to make, and what makes you excited about fashion the most, and create the brand of your dreams.

With the fashion brand name generator, you will be able to find inspiration for your unique fashion brand name, and register the domain for your brand as well. So what are you waiting for? It’s time to make your fashion dreams come true.

Relevant name generators and articles

Related: Clothing Business Name Generator

Related: Domain Name Generator

Frequently Asked Questions (FAQ)

A good fashion brand name should be unique, memorable, and reflective of the brand's identity. It should evoke the style, quality, and target audience of the brand. The best names are often short, easy to pronounce, and distinguishable from competitors.

Choosing a fashion brand name involves understanding your brand's personality, your target audience, and the message you want to convey. It's important to conduct thorough research to ensure the name isn't already taken or trademarked. Brainstorming, getting feedback, and testing the name in different contexts can help you decide on the best fit.

The top fashion brands include Louis Vuitton, Chanel, Gucci, Prada, Armani, Dior, Balenciaga, Yves Saint Laurent, Burberry, and Versace.

The best fashion brand names are usually unique, evocative, and memorable. Examples include Zara, Topshop, Uniqlo, Dolce & Gabbana, Fendi, and Ralph Lauren. They each communicate something about the brand's style and ethos.

"Fashion" itself is a broad term, but when you're trying to convey a sense of elegance or luxury, words like "haute couture", "vogue", "style", "elegance", "chic", or "sartorial" can add a fancier touch.

A premium fashion brand refers to a brand that offers high-quality products, typically at a higher price point due to the superior materials, design, and craftsmanship involved. They often focus on exclusivity, luxury, and a high-end shopping experience. Brands like Gucci, Chanel, and Louis Vuitton are often considered premium or luxury fashion brands.


Dominika Kaminska

Dominika Kaminska

A seasoned copywriter with a passion for transforming ideas into engaging narratives. With over two years of experience, she specializes in crafting compelling copy about podcasts and Shopify.

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