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Writer Ashley

Ashley S.
Branding & Marketing Specialist

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How to Name your Business

5-Tips for Naming your Business

How to name your fancy business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your fancy business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our fancy business name generator above and then scroll below to find the first step in the naming process.

  1. Nova Elite
  2. Luxica
  3. The VIP Experience
  4. Emerald Collection
  5. Celeb Power
  6. Diamonds and Pearls
  7. Self-Indulgence
  8. Narcissus
  9. The Fashion Egoist
  10. Lifestyle Group
  1. Dazzling Sensations
  2. Just Platinum
  3. As Posh as it Gets
  4. A Sprinkle of Fashion
  5. Mademoiselle VIP
  6. Dame de Fantaisie
  7. The Lifetime Collection
  8. Sparkling Rose
  9. Eleganza
  10. (Ex)Clusivity

Create a unique business name with our Business Name Generator!

Four steps to naming your fancy business

This four-step process will help you name your fancy business. In this example, I’m creating a name for a fancy business that conveys the exclusivity, elite, VIP, high quality and high prices. Here’s each step I took in crafting these business names.

Fancy Business Name Ideas Infographic

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#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like elite, VIP, emerald, gold, pearls, fashion, self-indulgence. These speak of the pleasures in life, the finer things that few people have access to. Such words are an ideal choice if you want to give your business title a fancy vibe. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Nova Elite

Luxica

The VIP Experience

Emerald Collection

Celeb Power

Diamonds and Pearls

Self-Indulgence

Narcissus

The Fashion Egoist

Lifestyle Group

Dazzling Sensations

Just Platinum

As Posh as it Gets

A Sprinkle of Fashion

Mademoiselle VIP

Dame de Fantaisie

The Lifetime Collection

Sparkling Rose

Eleganza

(Ex)Clusivity

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

The VIP Experience

Self-Indulgence

Dame de Fantaisie

Emerald Collection

 

Removed Ideas:

Nova Elite

Luxica

Celeb Power

Diamonds and Pearls

Narcissus

The Fashion Egoist

Lifestyle Group

Dazzling Sensations

Just Platinum

As Posh as it Gets

A Sprinkle of Fashion

Mademoiselle VIP

The Lifetime Collection

Sparkling Rose

Eleganza

(Ex)Clusivity

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great fancy business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

The VIP Experience

This name conveys something unique, something that only the rich and the famous have access to.

Self-Indulgence

This name conveys something fresh, trendy and fashionable on top of being fancy.

Dame de Fantaisie

This name conveys fashionable products, French is always a great choice if you want to sound fancy.

Emerald Collection

This name conveys expensive, high-end products. Emeralds and precious stones always create that image for the company.

#4) Check It’s available

At this point, it’s good to have at least three great fancy business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful fancy businesses and break down why and how they’ve chosen to name their business and why it works for them.

EuropeanTailors Logo

European Tailors is a company name that works in the fancy sector without being particularly fun or distinctive. The reason is simple – the words in the title speak of adherence to the strict industry standards (European fashion) and excellence. Hence, the name results in a sense of exclusivity and it feels quite glamorous.

Lounge4Diamonds Logo

Lounge4Diamonds has a fresh and trendy vibe to it. At the same time, the name speaks of something fancy and it also tells potential clients exactly what the store has to offer. In the case, the products are diamonds – a gem that’s fancy enough on its own without needing a lot to shine (both literally and figuratively).

Salt + Charcoal Logo

Salt + Charcoal is a high-end restaurant that breaks all the rules when it comes to name selection. This is a fancy title that makes you wonder and leaves you clueless. While the approach here is pretty risky, it can deliver excellent results in terms of generating some curiosity and buzz. This is precisely what fancy business names do, even if people aren’t 100 percent aware of the story behind the title selection.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your fancy business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, relying on overused words like fancy, exclusive, sophisticated or VIP. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real fancy business named Diamond Banque.

The literal meaning of the title is obvious. If you dig a bit deeper, however, you’ll find layers of additional meaning. A diamond is a synonym for something expensive, for the finer things in life. Banque is a variation of bank – a place of safekeeping. These two words can be interpreted indirectly to mean a business where fine and beautiful things are kept safe until they find their owner.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Dusty Diamonds, Gems for Gents)
  • Try using a word that wouldn’t be relevant when out of context (Gilded Lily Home is a business name that starts making sense only when people learn that it is a jewelry shop)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable honey business names could be:

  • Luxica
  • Fiorentine Boutique
  • Existens Fashion

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Cleopatra Jewelry and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Cleo Jewel, Jewelpatra and Cleolry.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Our Business Name Guides

Related: Luxury Business Names 

Related: Cool and Catchy Business Name 

Related: Brand Name Generator

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