Complete Guide to Naming Your Fancy Business
Our fancy business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get fancy business name inspiration.
Brand Goals & Target Market
tFancy companies usually deal with luxuries and items that are considered anything but essential. As a result, they occupy a specific niche. In order to promote themselves, such brands have to focus on a lifestyle – a certain class or a standard that a fancy item can ensure to its owner.
Fancy items could come in the form of jewellery, crystal-encased phone covers, gold-plated faucets, designer clothes and accessories, furniture made of fine materials and even the most decadent Swiss chocolates.
Due to the fact that fancy items come in many shapes and sizes, the branding approach could also be diversified. These items should come with a sense of exclusiveness. They aren’t intended for mass, general use. As a result, buyers feel more special, they feel fancy.
The ready accessibility is thus not a property to put emphasis on. Rather, go for the unique characteristics of the items. Do you sell furniture made of the finest alabaster? Or chocolates that are handcrafted by experienced chocolatiers? Let your potential buyers know and you’ll be off to a great start.
People who like fancy items aren’t concerned about price tags. Rather, they are interested in getting something unique, appealing, something that hasn’t been mass manufactured.
These consumers are hedonists and connoisseurs. They have above average income levels and a lot of knowledge about the most exquisite brands. Connoisseurs are quite discerning and they will not go after every single fancy item on the market. Rather, they will seek for a precise and specific piece that comes closes to their aesthetics or understanding of a good lifestyle.
People who like fancy items need a personalised approach on behalf of the seller. The quality of the customer service is very important. If they’re happy with the support that they get and the quality of the items, these buyers are likely to remain loyal to a particular brand.
Competitor Name Analysis
One of the most prominent fancy brands in the world, Burberry carries the name of its founder – Thomas Burberry. He was aged 21 at the time and he started out as a draper’s apprentice.
The French luxury perfume and cosmetics brand was originally solely a fragrance house. It was called after a forest known as Lancosme. The roses in the area inspired the wife of founder Guillaume d’Ornano. These roses are still a corporate symbol for Lancome.
One of the fanciest car brands in the world is Cadillac. It carries the name of Antoine de la Monthe Cadillac – a French aristocrat and a colonial governor.
The ready to wear leather goods, shoes and eyewear company from Italy is once again named after a person. The house of Fendi came into existence in 1925 and the masterminds behind it are Adele and Edoardo Fendi.
The French luxury goods brand was founded in 1847 by Louis-Francois Cartier. In the very beginning, the company was recognised for the family ownership, which ended in 1972. Since then, Cartier has grown exponentially.
The French luxurious brand company is another one that follows a pretty formulaic approach as far as name selection goes. Hermès was founded in 1837 by Thierry Hermès. Ever since its beginning, the company was dedicated to serving noblemen.
Fancy Business Name Inspiration
- The Fine Life: the phrase is often linked to the finer things in life and a certain lifestyle. A company that makes or sells fancy items will definitely benefit from such a title.
- Elle Boutique: in French, elle means “she.” Such a name is a good choice for a fancy boutique that caters to the needs of women.
- Tres Chic Accessories: French words and phrases are an obvious choice for a fancy boutique or a maker of sophisticated items.
- House of Glam: the phrase House of is linked to some of the fanciest brands – House of Versace, House of Prada, etc. Adopting such a formulaic approach towards name choice will give people an instant idea about what you have to offer.
- Bella Lux: luxury, luxurious – you can play with variations of these words, as well as with their synonyms.
- BeDazzled: a simple phrase with an altered spelling can help you stand out on a rather competitive market. This spelling also provides excellent opportunities for logo creation.
- Vie Luxueuse: a French phrase that simply mean luxury life. It looks fancy, it sounds good and it makes the brand distinctive.
- Cosas Lujosas: experiment with various languages to find a phrase you’re drawn to. This one is Spanish for fancy things.
- Ultra Glam: this name is a bit more generic and it could apply to a wide range of businesses dabbling in the world of fancy items.
- Splendour: the word splendour means opulence and luxury. Thus, a single word can be meaningful enough to create the right brand.
What Not to Name Your Fancy Business
Avoid adding your name to the title of the business. Unless you’re a huge name in the field and people recognise you readily, you’ll find it difficult to build a solid brand.
Don’t be vague if you sell specific fancy items. The term fancy is typically associated with clothes and accessories. If you make sculptures for luxurious gardens, you should let potential buyers know. Otherwise, you will attract a broad audience of people who don’t necessarily have an interest in your products and services.