Delivery Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your delivery business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your delivery business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our delivery business name generator above and then scroll below to find the first step in the naming process.
- Fast n’ Faithful
- The Rapid Crew
- Can’t Wait Deliveries
- We Deliver Fast
- Boxes in a Flash
- The Fast Delivery Family
- Safe and Sound Couriers
- Delivery on the Dot
- Express Everywhere
- Rapid and Reliable
- The Door to Door Gurus
- Guys Who Just Deliver
- Gold Medal Deliveries
- Lightning Fast Services
- Delivery with Wings
- Turbo-Charged Transport
- Classy Couriers
- Safe and On-Time
- Rock Steady Deliveries
- The Speed You Need
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Four steps to naming your delivery business
This four-step process will help you name your delivery business. In this example, I’m creating a name for a delivery business that conveys the speed and reliablility that customers expect from a company of this type. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Flash”, “Lightning”, “Faithful” and “Express”, you can see that while these words can be related to deliveries, they also suggest that you can expect a high level of service from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great delivery business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name makes people think of a fast yet reliable service with no fuss.
This name suggests that the delivery firm will always meet even the tightest deadlines.
This name conveys the idea of a global business that can deliver wherever they are asked to.
This name suggests a high level of expertise and flexiblity.
#4) Check It’s available
At this point, it’s good to have at least three great delivery business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful delivery businesses and break down why and how they’ve chosen to name their business and why it works for them.
DoorDash Food Delivery lets us easily imagine the couriers rushing from door to door in order to get the orders there on time. The alliteration in the name makes it more memorable, while it may bring to mind a fun video game title for some people who read it.
CitySprint is another name that immediately brings to mind a relevant image. In this case, the customer can imagine a courier racing through the crowded city streets to make sure that they deliver on time.
LightSpeed Express Delivery is a business name that brings to mind a very fast service. The use of more than one word that suggests rapidness helps to reinforce the idea of speed of delivery.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused delivery terms like fast or speedy. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real delivery business named “CitySprint”.
The name focuses our attention on the urban setting, making us think that they are experts in delivering to inner-city businesses. The sprint aspect brings to mind the idea of them rushing through crowded streets in a very efficient way, probably using the shortest possible route to get there.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Fast Faithful, Dependable Deliveries)
- Try using a word that wouldn’t be relevant when out of context (Wings – helps to create an image of a rapid method of transport, even if it isn’t completely accurate)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable delivery business names could be:
- Moves Delivery
- Rapido Courier
- OhSoFast Delivery
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Fast Couriers and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Faster Couriers, Fastly Couriers or Twice-As-Fast Couriers .
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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