Craft Business Name Generator
Generate names for your craft business below.
How to name your craft business
So you are starting or rebranding your craft business and are looking for the perfect name? I know, it can be frustrating finding that catchy, clever and memorable name that you and your customers will love.
But you don’t have to worry, I am going to show you exactly how to create a brandable craft business name. The best part? I am going to share my 20 craft business name ideas and then show you how to come up with your own.
I recommend that you first try our craft business name generator above before closely following the guide.
Here are my 20 name ideas
- Craft n’ Creations
- Happy Crafts
- Handy Mandy
- The Craft House
- Craft Angels
- Treehouse Crafts
- The Art Box
- Dreamy Designs
- Tiny Tops
- Crafty Affair
- JoyBox Design
- Craft junkie
- Craft Foundry
- The Craft Nook
- Artful Things
- The Rustic Door
- Frosted Saddle
Four steps to naming your craft business
I am going to take you through the 4 steps I use to generate captivating business names. First of all, I am going to show you how I came up with my 20 name ideas. After that I will be creating a craft business name that is catchy, memorable, easy to pronounce and brandable.
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#1) Brainstorm your name ideas
To create your craft business name, start by brainstorming words that perfectly describe it. For example, in my name ideas, I used words like “Art”, “Creations”, “Tree house” and “Designs”. A customer can easily associate these words with a craft business and, therefore, make them easy to remember.
As a rule of thumb, consider words that come to mind when you think about your craft business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great craft business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys creativity.
This name rhymes making it easy to pronounce and remember.
This name conveys creativity and uniqueness. The words rhyme making it memorable.
This name is unique and brandable.
#4) Check It’s available
At this point, it’s good to have at least three great business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful Crafts businesses and break down why and how they’ve chosen to name their business and why it works for them.
What would you do if you wanted to use Individual names as your business name but didn’t want to name your business after you? Use would use relationships, that’s what. Johnny’s Sister still uses personal names but in a slightly different way by using relationships.
In a yet another example of a Crafts business named after the founder herself, Corali started her business after a career as a Jewelry designer. At Coralie Retailer, she creates Jewelry along with items using beading and textiles from all over the world.
Founded by Jayne Childs (that’s where the JC in the business name comes from), JC Middlebrook is a successful Crafts business selling lace textiles, gifts, and art items. Using your own name as abbreviations is also one of the ways you can use your name for your Crafts business.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused craft terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real craft business named “Mom & Me Crafts“.
On the outside, this is merely another business owned by a mother and his daughter or son. At a deeper level though, this name conveys love and passion for the craft. A relationship between mother and her child is an emotional one and that is the feeling your customers will get when they associate with your business.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Handy Mandy, Tiny Tops)
- Try using a word that wouldn’t be relevant when out of context (Nove Designs – Nove as in Novelty, which represents originality, creativity and innovation)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable craft business names could be:
- Lebo Creations
- Alomos Designs
- Limo Crafts
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Jumbo Designs and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like JumbDesig, JumboDezigns or Jumb Designo.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Crafts Business Name Generator
How Craft is often described
(“______ Craft “)
Example Craft store names using these related descriptive words ‘Ancient Craftifacts’ and ‘Coastal Gemcraft’.
Craft in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.