Craft Business Name Generator

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

• What business or product values are they conveying in their business name? How does that work for them?
• Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
• Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused craft terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real craft business named “Mom & Me Crafts“.

On the outside, this is merely another business owned by a mother and his daughter or son.  At a deeper level though, this name conveys love and passion for the craft. A relationship between mother and her child is an emotional one and that is the feeling your customers will get when they associate with your business.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

• Use rhythmic pronunciation or alliteration (Handy Mandy, Tiny Tops)
• Try using a word that wouldn’t be relevant when out of context (Nove Designs – Nove as in Novelty, which represents originality, creativity and innovation)
• Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable craft business names could be:

• Lebo Creations
• Alomos Designs
• Limo Crafts

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Jumbo Designs and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like JumbDesig, JumboDezigns or Jumb Designo.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.