How To Name Your Craft Business
If you’re a naturally talented and hands-on person, the craft business can be one of the most rewarding careers around. But no matter how skilled of an artisan you are, your success in the trade will be limited without a great craft business name.
Don’t worry—with our experts’ guide on naming your new craft business, you’ll be able to furnish a name that does your work justice!
The Craft Business Name Generator will be your main resource during the naming process. Try it out now to see what great business names for crafts await you.
You can also try our product name generator to name specific craft products.
Below, you’ll also find five of our favorite real-life craft business names for you to use as inspiration, a guide on naming different types of craft business, and key tips for creating a unique name.
20 Craft Business Name Ideas
To ease you in, we’ve gathered 20 of our favorite names from the Craft Business Name Generator. These will give you a flavor of what the generator can do. Remember to try it for yourself to find names that are personal to you!
- Jungle Artisan
- Grand Crafts Collective
- The Art House
- Craft Connections
- Featherweight Fabrics
- Buttercup Designs
- Project Pottery
- Uncommon Crafts
- Craft Bureau
- Artisinal Splendors
- Apex Design
- Crystal Artistry
- Carved Creations
- Fabled Furnishings
- Ace Creative
- Eternal Textiles
20 More Craft Business Name Ideas
- Craft n’ Creations
- Happy Crafts
- Handy Mandy
- The Craft House
- Craft Angels
- Treehouse Crafts
- The Art Box
- Dreamy Designs
- Tiny Tops
- Crafty Affair
- JoyBox Design
- Craft junkie
- Craft Foundry
- The Craft Nook
- Artful Things
- The Rustic Door
- Frosted Saddle
Best Real-world Craft Business Names
It’s never a bad idea to perform a competitor analysis during the naming process. That’s why we’ve put together five of the best real-world business names for crafts so that you can see what works in the field.
In this list, you’ll industry leaders as well as niche brands. We’ve also aimed to gather craft companies from a range of different industries so that you can get some ideas regardless of the direction you decide to take with your own company.
Stickley is a renowned US manufacturer of premium home furniture. The name is taken from its founder, Gustav Stickley, who established the company in 1898. It has since flourished into an international brand. The use of a family name is particularly fitting as it emphasizes the personal nature of the hand-crafted goods that the company provides.
Haand is a successful porcelain pottery manufacturer from North Carlina. The additional ‘a’ in the word ‘hand’ catches the eye, but it doesn’t disturb the readability or pronunciation of the name. In fact, it further highlights the company’s mission of providing high-quality handmade pottery to its customers.
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Everest Textile is a key player in the textile industry and is an important provider for companies including Nike and Adidas. It’s a fairly simple name that clearly states the services provided, which is important for prospective partners. The use of the word ‘Everest’ also alludes to the company’s mission of producing high-performance fabrics and its ambition to be at the top of the industry.
Carnation Crafts is a small family-run art and crafts business from the UK. The image of the carnation evokes a sense of elegance and intricacy that is particularly relevant to the products sold by the company. When paired with the word ‘Crafts’, it also creates alliteration that helps to make the name catchy.
Fireside Lodge Furniture
Fireside Lodge Furniture is a manufacturer and supplier of hand-crafted wooden furniture based in Minnesota. Whilst this name is slightly longer than we’d usually recommend, it does a great job of highlighting the company’s key products and target market: rustic wooden furniture fit for campsites and forest retreats.
You can create similar names with our company name generator.
How to Name Different Types of Craft Businesses
As we’ve already seen, there are many different types of business within the craft industry. Generally, craftspeople will specialize in a particular area, such as painting or pottery.
When starting your own craft business, it’s best to focus solely on your area of expertise. It’s an industry that’s notoriously hard to crack, so you need to play to your strengths as much as possible!
Selecting Keywords for your Business Name
Whatever path you choose to go down, you need a business name that reflects the products services you provide. Whilst you may have a generic word in your names, such as ‘craft’ or ‘design’, you should also include a keyword that is tailored specifically to your business.
Your choice of keywords could be based on any of the following things:
- The products you will sell, such as furniture or textiles.
- The target audience for your products, such as premium buyers or working-class families.
- The vision or USP of your company, such as to use sustainably sourced materials or offer highly competitive prices.
Let’s take a look at some example keywords for specific types of craft business.
A Furniture Craft Company
This is an example of a product-focused approach to keyword selection. The aim is to communicate clearly that the business sells furniture.
Of course, this could be as simple as using the word ‘furniture’. However, this can also be done more subtly. For example:
A Premium Craft Company
This is an example of an audience-focused approach to keyword selection. Here, we want to convey the quality of the services provided in order to attract affluent buyers.
Here are some potential keywords that could be used here:
A Sustainable Craft Company
This is an example of a USP-focused approach to keyword selection. By expressing the company’s commitment to sustainability in the name, it will be able to stand out amongst competitors.
The word ‘sustainable’ could be used here. Alternatively, you might consider:
Use the Craft Business Name Generator
Once you’ve gathered up to five keywords that reflect your craft company, it’s time to use the Craft Business Name Generator!
Simply insert each keyword into the search bar and hit enter to view dozens of related business names for crafts waiting to be used.
Find a name that suits your preferences by using the filters on the left. These include character limits, the number of words, and rhyming features.
4 Tips for Creating Unique Craft Business Name ideas
If you’re still struggling for inspiration, we’ve got four tips that will help you come up with an original craft business name. Take a look below.
Be Creative with Word Choices
As a craft company, creativity will always be valued by your customers. So why not be creative with your business name? Experimenting with your word choices is a great way to do this.
Firstly, you can combine two words together to create something new. This method will keep your name concise. HomeCraft, from our list of 20 names earlier, is a good example.
Alternatively, you could come up with a completely new word. This can be a great way to make you stand out from competitors. Just make sure that it can still be pronounced easily for your customers.
Use Rhythmic Elements
Incorporating rhythm into your craft business name will help to make it more catchy. Customers will be more likely to remember the name and share it with friends.
This can be achieved by using the repetition of similar sounds. Try using alliteration, as demonstrated by the name Carnation Crafts. You can also use assonance and consonance.
Keep it Short
We’ve already mentioned the importance of making your name memorable, and keeping it short is a safe way to achieve that.
You can make sure your name is concise by following these two rules:
- Keep the overall character limit to 20 or less. With the Craft Business Name Generator, you can filter results based on character length.
- Use individual words that are three syllables or less. Monosyllabic words are prerefable as these flow easiest.
Remember to Check Availability
Once you’ve chosen a name, you need to check that is available to use as a business.
Nowadays, e-commerce is crucial for arts and crafts businesses. As such, you need a website domain that is consistent with your business name so that customers can easily locate you.
If the name has already been registered by another business, you will have to find a new one to use.
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