Courier Business Name Generator

1. Do a competitor analysis

Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your own business names. When analyzing competitors think about:

• What business or product values are they conveying in their business name? How does that work for them?
• Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
• Who does it best? Why does it work and how can I produce a better name?

2. Focus on naming your business, not describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused courier terms like delivery, service, and courier. A more effective business name should convey to customers your business and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real courier business named “Penguin Pick-Up”.

Literally, this name conveys that an arctic bird who can’t fly will pick up your deliveries. If you think about it that way, Penguin Pick-Up may not be a great name. However, most people love penguins and the alliteration makes it a catchy, memorable name.

3. How to make a more memorable name

Creating a memorable business name is the first step to getting inside your customer’s mind, a task that’s easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your company among your wave of competitors. Some tips to create a memorable name would be:

• Use rhythmic pronunciation or alliteration (Good Foot Delivery, Xynergy Xpress)
• Try using a word that wouldn’t be relevant when out of context (Rocket Delivery – rockets are generally launched into the air, but in this case, rocket can also mean fast service)
• Keep it short and simple.

4. Try purchasing a brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable courier business names could be:

• Nuvane Courier Services
• Alomos Delivery
• Nurilo Express Delivery

You can find a full list of brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Lightbeam Courier and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Ligcourier, Louier, and Lightbecourier.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.