One of the oldest cosmetic companies in the world has a name inspired by Eastern culture and wisdom. The word shiseido comes from the Chinese Book of Changes from the Four Books and Five Classics of Confucianism.
The skincare company came up with its name by bringing together two words – biology and dermatology.
The founder of the company, Evelyn Lauder, based the name of the brand on the Parisian Clinique Esthetiques. She was particularly drawn to Clinique because it is indicative of a clinical approach towards the creation of skincare products.
Another name that’s the result of a two-word combination – natural and luxury.
A company that was named after one of its most prominent products – the skin brightening product SK-II (Secret Key). The product was initially formulated in a Japanese sake brewery (another source for the “s” component of the name?).
The company name highlights an active ingredient that’s featured in all of the products – avena sativa, commonly known as oat.
One of the cosmetics industry giants carries the name of its founder.
Another company that is named after its founder – a French pharmacist called Alfred Garnier.
The company features lanolin in many of its products. Olay founder Graham Wulff wanted to somehow feature the ingredient in the name of the company. Originally, he came up with Oil of Olay, which was eventually shortened to just Olay.
The world-famous acronym stands for Makeup Art Cosmetics.
Marketing Strategy & Useful
Since the market has a big number of well-established players, newcomers will have to put emphasis on the characteristics, the ingredients and the products that set them apart.
Locally-made and locally-sourced companies, for example, have an advantage when it comes to building a backstory and associating certain values to the brand.
As far as naming goes, it has to be both memorable and relevant. Putting emphasis on a prominent ingredient that’s found in most of the product is certainly a good idea – you’ve already seen two such examples among the biggest brands. Going for a quality or a characteristic that you want to have representing the brand is also great. You can go for words like angel, eternal youth, divine, sophisticated or luscious.
Some relevant advertising terminology includes vibrant, natural, organic, chemical-free, locally-sourced, cruelty-free, nourishing, hydrating, light, natural, nutrient-rich, youth-preserving, illuminate, delicate, balanced, advanced and clinically-tested.)
Clientele & Interests
Cosmetics companies cater predominantly to the needs of a female audience. Still, an increasing number of men is starting to look into beauty solutions and choose high quality skincare, haircare and other beautifying products.
The clients belong to various age groups. Younger customers in the 20 to 30 range are typically more interested in decorative cosmetics and makeup. Women over the ages of 30 and 40 are more interested in high-end cosmetics, anti-aging products, natural ingredients and long-lasting results (as far as decorative cosmetics are concerned).
These clients do not have many interests in common other than the fact that all of them would like to appear beautiful and maintain their youthful complexion. Some women are looking for budget-friendly solutions while others will splurge on expensive products and exotic ingredients.
Words Cosmetics often describes
You can use these words to create Cosmetic business names like ‘Mass Appeal Cosmetics’ and ‘Beauties Effect Cosmetics’.
How Cosmetics is often described
Example Cosmetics company names using these related descriptive words ‘Culture Cosmetics Company’ and ‘Divine Cosmetics.’.
You can use an adjective in your business name to create a descriptive business name like ‘Natures Health Hypoallergenic Cosmetics ‘ or ‘Herbal Choice Scented Perfume‘.
We’ve taken words from above and from our generator results and combined the words to create new Cosmetics company names.
Cosmetics in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.