Cosmetics Business Name Generator & Ideas

Cosmetics Business Name Generator & Ideas

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Shiseido

One of the oldest cosmetic companies in the world has a name inspired by Eastern culture and wisdom. The word shiseido comes from the Chinese Book of Changes from the Four Books and Five Classics of Confucianism.

Bioderma

The skincare company came up with its name by bringing together two words – biology and dermatology.

Clinique

The founder of the company, Evelyn Lauder, based the name of the brand on the Parisian Clinique Esthetiques. She was particularly drawn to Clinique because it is indicative of a clinical approach towards the creation of skincare products.

Nuxe

Another name that’s the result of a two-word combination – natural and luxury.

SK-II

A company that was named after one of its most prominent products – the skin brightening product SK-II (Secret Key). The product was initially formulated in a Japanese sake brewery (another source for the “s” component of the name?).

Aveeno

The company name highlights an active ingredient that’s featured in all of the products – avena sativa, commonly known as oat.

Estee Lauder

One of the cosmetics industry giants carries the name of its founder.

Garnier

Another company that is named after its founder – a French pharmacist called Alfred Garnier.

Olay

The company features lanolin in many of its products. Olay founder Graham Wulff wanted to somehow feature the ingredient in the name of the company. Originally, he came up with Oil of Olay, which was eventually shortened to just Olay.

MAC

The world-famous acronym stands for Makeup Art Cosmetics.

Marketing Strategy & Useful
Advertising Terminology

Since the market has a big number of well-established players, newcomers will have to put emphasis on the characteristics, the ingredients and the products that set them apart.

Locally-made and locally-sourced companies, for example, have an advantage when it comes to building a backstory and associating certain values to the brand.

As far as naming goes, it has to be both memorable and relevant. Putting emphasis on a prominent ingredient that’s found in most of the product is certainly a good idea – you’ve already seen two such examples among the biggest brands. Going for a quality or a characteristic that you want to have representing the brand is also great. You can go for words like angel, eternal youth, divine, sophisticated or luscious.

Some relevant advertising terminology includes vibrant, natural, organic, chemical-free, locally-sourced, cruelty-free, nourishing, hydrating, light, natural, nutrient-rich, youth-preserving, illuminate, delicate, balanced, advanced and clinically-tested.)

Clientele & Interests

Cosmetics companies cater predominantly to the needs of a female audience. Still, an increasing number of men is starting to look into beauty solutions and choose high quality skincare, haircare and other beautifying products.

The clients belong to various age groups. Younger customers in the 20 to 30 range are typically more interested in decorative cosmetics and makeup. Women over the ages of 30 and 40 are more interested in high-end cosmetics, anti-aging products, natural ingredients and long-lasting results (as far as decorative cosmetics are concerned).

These clients do not have many interests in common other than the fact that all of them would like to appear beautiful and maintain their youthful complexion. Some women are looking for budget-friendly solutions while others will splurge on expensive products and exotic ingredients.

Industry Related Words

Beauty

skin

complexion

oily skin

dry skin

nourishing

moisturizing

problem skin

skincare

anti-wrinkle

hair

haircare

conditioner

mask

face cream

face wash

gel

scrub

micellar water

tonic

toning

anti-acne

aloe vera

amino acids

retinol

peptides

bath

bath oil

shower gel

bath bomb

face

facelift

contour

clean

cleanse

eau

delicate

illuminate

depilatory

SLS-free

paraben-free

organic

essential oil

lanolin

jojoba oil

argan oil

body butter

body lotion

exfoliate

dermatologist

dermatologist-approved

dermatologically-tested

cruelty-free

vegan

nails

peel

pedicure

peel-off mask

supplement

antioxidant

lifestyle

lips

lip gloss

lip balm

foundation

fragrance

fragrance-free

gentle

highlight

holistic

wholesome

fresh

permanent

astringent

beeswax

bergamot

botanical

anti-cellulite

chamomile

collagen

elastin

aesthetic

hydration

keratin

non-comedogenic

phytocosmetics

rosacea

eczema

SPF

sunscreen

vitamins

extract

vibrant

quality