Boutique Business Name Generator

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Created by branding experts and professional designers.

Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your boutique business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your boutique business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our boutique business name generator above and then scroll below to find the first step in the naming process.

  1. Queen Simona
  2. big little sister
  3. the nightdress boutique
  4. Genuine place
  5. Frill and thrill
  6. Only Vogue
  7. Mimi momma boutique
  8. Fashion Hub
  9. Tess the Chick
  10. Golden look
  1. pretty little lady
  2. cubs collection
  3. pixie boxie
  4. papa’s closet
  5. the 90’s vibe
  6. Shopper’s Chow
  7. The late 80’s boutique
  8. End Month resident
  9. girl cave
  10. fil du Jour

Create a unique business name with our Business Name Generator!

Four steps to naming your boutique business

This four-step process will help you name your boutique business. In this example, I’m creating a name for a boutique business that conveys quality, elegance and fashionable. Here’s each step I took in crafting these business names.

Boutique Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “pretty”, “shop”, “fashion” and “Beautiful”, you can see that while these words can be related to boutique, they also suggest that you can expect a quality, elegant and good-looking sort of clothes from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Fashion Hub

Pretty little lady

Beautiful Tess

Queen Simona

Big little sister

The nightdress boutique

Genuine place

Frill and thrill

Only Vogue

Mimi momma boutique

Golden look

Cub’s collection

Pixie boxie

Papa’s closet

The 90’s vibe

Shopper’s Chow

The late 80’s boutique

End Month resident

Girl cave

Fil du Jour

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Big little sister

Genuine place

Cub’s collection

Shopper’s Chow


Removed Ideas:

Fashion Hub

Pretty little lady

Beautiful Tess

Queen Simona

The nightdress boutique

Frill and thrill

Only Vogue

Mimi momma boutique

Golden look

Pixie boxie

Papa’s closet

The 90’s vibe

The late 80’s boutique

End Month resident

Girl cave

Fil du Jour

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great boutique business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Big little sister

This name conveys unique and admirable products and service.

Genuine place

This name conveys honesty and ability to deliver lovely products.

Cub’s collection

This name conveys plentiful of products.

Shopper’s Chow

This name conveys satisfaction of the customers.

#4) Check It’s available

At this point, it’s good to have at least three great boutique business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful boutique businesses and break down why and how they’ve chosen to name their business and why it works for them.

Billy Reid Logo

Billy Reid is an American boutique named after the founder – Billy Reid. He presents himself as a traditionalist who takes the classic American clothing in a modern direction. This has been a great selling point where people can easily associate their products with the designer and the values he represents.

Browns Fashion Logo

Browns Fashion is a simple and yet effective naming strategy. It’s a generic name which explains what the brand offers while representing its ideals to pioneer innovations developed under their Augmented retail strategy which includes a luxury fashion boutique environment to test their Farfetch Store of the Future technology.

A Line Boutique Logo

A line Boutique is a generic name that needs no hard thinking to understand what they offer. The name speaks to many customers who are looking for beautiful and unique products. It not only symbolizes their mission to make women feel invincible but also their dedication to offering value.

5 Tips for naming your boutique business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused boutique terms like cloth line, beautiful or quality. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real boutique business named “A Line Boutique”.

Literally, this name conveys you’ll find A-Line products. At a deeper level though, this is a great name that translates reliability and values of the business: they cultivate an environment where women can explore their potential through well-curated style for day-to-day events.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Mimi Momma, Frill and Thrill)
  • Try using a word that wouldn’t be relevant when out of context (Big Little sister)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable boutique business names could be:

  • Alomos Boutique
  • Musos Boutqiue
  • Torres Boutique

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Golden look and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Goldenister look, Goldie looks or Gold good look.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Create a unique business name with our Business Name Generator!

Boutique business name ideas

Here’s the ultimate list of Boutique related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to boutique.

Create a unique business name with our Business Name Generator!

Trending Words

Here are the top trending words used in boutique company names.
















How Boutique is often described

(“______ boutique”)

Example boutique company names using these related descriptive words ‘Charm Boutique’ and ‘Ritz Boutique’.






























































To wear









Create a unique business name with our Business Name Generator!

Don’t forget to give our boutique company name generator a try!

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Martha wambui
Martha wambui
2 years ago

Fashionable designs

Rafi Field
Rafi Field
6 months ago

Jollie Boutique, Finer Things in Life, Strictly Handmade Boutique