How To Name Your Boutique Business
As a boutique business, you need a name that can match the high quality of your products and services! It’s a competitive market for entrepreneurs—there are over 150,000 clothing boutiques in the U.S. alone, for example—making it extra important to stand out from the crowd.
With some help from the Boutique Business Name Generator, you’ll be able to do just that! Try it out now before continuing with the rest of the tutorial on how to come up with original boutique names.
Below, you’ll find plenty of boutique name ideas, competitor analysis of existing boutique businesses, and several tips on how to create a name that reflects your business.
20 Boutique Business Name Ideas
Using the Boutique Business Name Generator, we’ve put together 20 boutique name ideas as examples for you to draw inspiration from. Remember to try the Boutique Name Generator yourself and see what boutique names you can come up with!
- Magna Decorations
- Chic Chat
- Hidden Wardrobe
- Daisy Boutique
- Golden Gala
- Lady Luxuries
- Covert Clothing
- The Unseen Boutique
- Prospect Jewellery
- Stylescapes
- Lineage Accessories
- Elysium Flare
- Nostalgia Outfitters
- Bespoke Treasures
- Deadstock Dash
- One-of-a-kind Hotels
- Gentlemen’s Grace
- Aura Skincare
- Fashion Focus
- Adorn Garments
20 More Boutique Business Name Ideas
- Queen Simona
- big little sister
- the nightdress boutique
- Genuine place
- Frill and thrill
- Only Vogue
- Mimi momma boutique
- Fashion Hub
- Tess the Chick
- Golden look
- pretty little lady
- cubs collection
- pixie boxie
- papa’s closet
- the 90’s vibe
- Shopper’s Chow
- The late 80’s boutique
- End Month resident
- girl cave
- fil du Jour
Best Real-world Boutique Business Names
Taking a look at what your competitors are doing is never a bad idea in business. That’s why we’ve put together five of the best boutique names around and explained what makes each of them so good. Hopefully, this will enable you to generate boutique name ideas of your own!
You won’t just find clothing boutiques in this list; it also includes an accessories retailer, a skincare brand, and a hotel chain to give a full picture of the boutique industry. Whatever direction you choose to take your business, use the examples below to get you thinking. Try to gather some ideas to use later with the Boutique Name Generator.
SIR
SIR is an Australian fashion boutique. Contrary to what you might expect from the name, it produces women’s clothing. In fact, the name is an acronym meaning ‘Separates, Intimates, Ready-to-wear’. This conveys the brand’s area of expertise but keeps the name as concise and memorable as possible.
Suitably
There’s no red herring with this name: Suitably sells high-quality women’s workwear. Prospective customers will immediately be able to identify the products available. The name also uses double entendre to suggest that customers will be dressed appropriately—or “suitably”—when wearing the product.
Paul’s Boutique
Paul’s Boutique is a British brand that sells designer bags and purses. Presumably, the name draws on the actual name of one of its co-founders, Paul Slade. Eponymous boutique names can be effective as they help to build a connection for consumers between luxury products and the person that designed them. The name is also shared by a Beastie Boys album, which may attract the attention of those that connect the dots between the two.
Health Hut
Health Hut is a boutique American body care brand. This name is effective for two reasons. Firstly, it draws on alliteration with the repeated “h” sound. Secondly, it uses two monosyllabic words that help to maintain its conciseness. These two elements combine to create a name that rolls off the tongue and is highly brandable.
Explora
Explora is a boutique hotel chain with several locations in South America. Its hotels are situated in places with breathtaking nature and ample opportunity for adventure, hence the name. The non-standard spelling of “explorer” is creative, but it is also a valid conjugation of the verb “to explore” in Spanish, which helps to demarcate the general area where the company operates.
How to Pick a Business Name that Reflects Your Boutique
In the boutique industry, branding is crucial. Having high-quality products isn’t enough; customers expect this as a minimum. For your boutique to thrive, you need to offer something more.
Select a USP
For this reason, you need to put some thought into your USP. This is something unique about your business that differentiates it from competitors and will help to draw in customers. Your chosen USP will ultimately depend on the type of boutique business you are running.
Let’s consider some examples from earlier. The clothing brand Suitably focused on a specific type of product, that being suits. Similarly, Explora distinguishes itself by offering adventurous holidays. You can see how both of these examples have incorporated the USP into their boutique names in a creative way. Your task is to do the same!
Your USP doesn’t just have to be linked to the type of product or service you offer. Other USPs for a boutique business could be:
- Commitment to sustainability
- Focus on a niche audience
- Competitive pricing
- Strong ethical values
As your business name may reflect your USP, it’s important to establish this before proceeding to the next step.
Shortlist Keywords
Once you’ve selected a USP, you can begin to think of keywords relating to your boutique. Keywords are specific words that help to capture the vision of your business. They are crucial to building brand identity and will help to formulate boutique name ideas.
Consider the type of the boutique business (clothing, accessories, hotel, etc.) in conjunction with its USP and brainstorm keywords that reflect these two areas. Avoid words that are too long or awkward to say aloud.
Let’s consider some examples. Below we’ve listed possible keywords for two types of a boutique business.
Keywords for a fashion boutique with a USP of recognizing different body types:
- All
- Curve
- Plus
Keywords for a hotel boutique with a USP of offering sustainable travel experiences:
- Green
- Eco
- Nature
Try to shortlist at least five keywords that capture your boutique’s vision.
Use the Boutique Business Name Generator
One by one, insert your shortlisted keywords into the Boutique Name Generator search bar at the top of this page. When you hit enter, you’ll see hundreds of boutique name ideas that incorporate your keyword!
For best results, use the Boutique Name Generator search options on the left of the screen. These allow you to filter boutique names based on criteria such as character length, keyword position, and even rhythmic elements.
For each keyword, select one or two boutique names that stand out to you. Compile these at the end and choose the best name from the list.
5 Tips for Creating Unique Boutique Business Name Ideas
Now that you know how to select a business name that reflects your boutique, you need to make sure that it’s original and compelling. Using the five tips below, you’ll be able to craft a name that stands out to customers.
1. Consider Using Personal Names
If you’re comfortable using your own name in your business title, this can be a great technique. Boutique businesses are exclusive by nature, and a personal name in the business title can help customers to feel closer to the brand.
This is particularly effective with clothing and accessory boutiques where products are designed by the founder. Having the name embroidered on the item can add an element of prestige for consumers, making the products more desirable.
2. Be Creative with Wording
Don’t be afraid to use unorthodox spelling or new word combinations in your boutique business name. This can be a great way to catch the eye of passersby.
Consider creating a new word, as in the case of ‘Explora’, or glue two existing words together. Use the “One Word” function on the Boutique Name Generator to view results with creative, non-standard wording.
3. Keep it Short
Concise names are the way to go. Keeping your boutique business name short is the best way to make it memorable and, therefore, brandable.
When using the Boutique Business Name Generator, filter results to only show boutique name ideas that are twenty characters or less. Another useful rule is to avoid using words that are more than three syllables.
4. Use Rhythmic Elements
Another great method for creating memorable boutique name ideas is to use rhythm. Of course, this isn’t always possible, but if you can use a half rhythm or repeated sound seamlessly then it’s worth considering.
Alliteration is one of the easier ways to achieve this. ‘Health Hut’ is a good example from earlier.
5. Remember to Check Availability
Finally, remember to check that your chosen name hasn’t already been trademarked by another business. Copyright infringement is one way to jeopardize your boutique before it’s even begun.
You should also check to see if the name is available as a website domain and as a handle on relevant social media platforms. This will help customers find you when searching online.
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