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Ashley S.
Branding & Marketing Specialist
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How to name your blockchain business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your blockchain business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our blockchain business name generator above and then scroll below to find the first step in the naming process.
- Crypto Champions
- Blockchain Beast
- Better In Blocks
- Blockchain Breakdown
- Bourgeois Blockchain
- Crypto Complex
- Crafty Crypto
- Blockchain Exchange
- Whale Blockchain
- Bullish Blockchain
- Bagholder Blockchain
- EthereBlock
- Blockchain Shard
- Blockchain Ledger
- Raiden Blockchain
- Block And Bit
- BlockWallet
- Arbitrage Blockchain
- Atomic Blockchain
- Cipher Blockchain
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Crypto”, “Bullish”, “Bourgeois” and “Bagholder”. These terms make it clearer what blockchain is and aim to point out positive aspects or results. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great blockchain business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a classy company that will be able to meet your crypo-currency needs.
A Bullish market implies one that increases the profit potential, making this a great name for those aiming for success.
This name is one that is relevant, sounds great and is easy for customers to remember.
This name suggests that employees know what they are doing and will handle your crypto information efficiently.
#4) Check It’s available
At this point, it’s good to have at least three great blockchain business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful blockchain businesses and break down why and how they’ve chosen to name their business and why it works for them.
Altoros is a business with a name that is interesting and easy to remember. It’s also one that customers are likely to be interested in learning more about.
Techracers is a name that presents the idea of speed and effectiveness. Customers will be able to trust that it provides the level of expertise they need to get the job done.
Chain has a name that is simple and easy to recall. Because of that, customers can easily return and recommend the service to other people.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused BlockChain terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real blockchain business named “Chain”.
This simple name is one that customers won’t be confused by. It isn’t too wordy, but it gets the point across so that they know what to expect.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Blockchain Breakdown, Blockchain Exchange
- Try using a word that wouldn’t be relevant when out of context (Whale Blockchain – A Whale is someone who has a lot of crypto currency)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable Blockchain Companies names could be:
- Velema Blockchain
- Radaro Blockchain
- Menemo Blockchain
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Better Blockchain and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like BetterrBlockchain, BettBlock or BetterBlockkchain.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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Related: Crypto Business Names