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How to name your babysitting business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your babysitting business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our babysitting business name generator above and then scroll below to find the first step in the naming process.
Four steps to naming your babysitting business
This four-step process will help you name your babysitting business. In this example, I’m creating a name for a babysitting business that conveys the loving care that is given to the kids that they look after. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Laughs”, “Hugs”, “Cuddle” and “Protecting”. You can see that while these words can be related to Babysitting, they also suggest that you can expect fun, a loving environment for your children when you use this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Little Rainbows
- Unicorn Kids
- Just for Babies
- Toddlers’ Paradise
- Nannies That Care
- Tiny Treasures
- Kids Haven
- Safe n’ Happy
- The Cuddle Crew
- Tiny Hugs
- Time for Toddlers
- Kool 4 Kids
- All Babies Welcome
- Nice Nannies
- Little Laughs
- Care-Free Kids
- Tending for Toddlers
- Protecting with Love
- Baby’s Home from Home
- Noble Nannies
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Toddlers’ Paradise
- Kids Haven
- The Cuddle Crew
- Protecting with Love
Removed Ideas:
- Little Rainbows
- Unicorn Kids
- Just for Babies
- Nannies That Care
- Tiny Treasures
- Safe n’ Happy
- Tiny Hugs
- Time for Toddlers
- Kool 4 Kids
- All Babies Welcome
- Nice Nannies
- Little Laughs
- Care-Free Kids
- Tending for Toddlers
- Baby’s Home from Home
- Noble Nannies
#3) Get some feedback
You’ll now have a list of 3-6 great babysitting business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Toddlers’ Paradise
This name suggests a place where kids can feel at home and have a great time without any fear.
Kids Haven
This name brings to mind the idea of a safe, secure place where the youngsters will be highly cared for at all times.
The Cuddle Crew
This name conveys the concept of a fun, happy place where the children are given lots of care and attention.
Protecting with Love
This name is all about making it clear that the nannies aren’t just doing a job here. They are going above and beyond the call of duty by providing the best possible care.
#4) Check It’s available
At this point, it’s good to have at least three great babysitting business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful babysitting businesses and break down why and how they’ve chosen to name their business and why it works for them.
The Babysitting Company
One of the big players in the field has a name that sounds serious and corporate. Needless to say, such an approach will appeal to parents in need of reliable and highly qualified assistance.
SittingAround
Yes, you can be clever when choosing a babysitting company name, and Sitting Around proves it. The company is based on parent coops in different neighborhoods that exchange sitting for sitting.
Seeking Sitters
This is another simple and straightforward name that doesn’t beat around the bush and tells potential clients what the entire endeavor is about.
5 Tips for naming your babysitting business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused babysitting terms like a nursery, nanny service, or childcare. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real babysitting business named “Snuggles Childcare”.
This name brings to mind a sweet, attentive nanny that truly cares for the little ones that she looks after. It is easy to imagine the children who go here feeling happy and loved when they receive hugs and attention during the day.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Toddler Time, Cuddle Crew)
- Try using a word that wouldn’t be relevant when out of context (Rainbow – lets us think about the pleasure that children bring to our lives. In this case, how the nannies love to care for the kids that go there)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable kids business names could be:
- Movao Kids
- Nuvane Kids
- Alomos Kids
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Toddler Time and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like ToddleTime, Time2Toddle, or ToddlersinTime.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.
Trending Words
Here are the top trending words used in Babysitting names.
- Affection
- Aid
- Around
- Baby
- Babysitting
- Care
- Caring
- Date
- Leading
- Mission
- Moms
- Nanny
- Night
- On Call
- Overnight
- Rock
- Seeking
- Sitters
- Unit
- Worries
Our Business Name Guides
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Words Baby often describes
(“Baby ______”)
You can use these words to create Babysitting business names like ‘Blue Birds Babysitting’ and ‘PlayCare Baby Sitting’.
- birds
- blue
- blues
- bond
- boom
- bottle
- boy
- bust
- care
- carriage
- check
- checkup
- chicks
- clinic
- clothes
- contact
- couple
- doll
- examination
- eyes
- face
- farmers
- fat
- fathers
- feeding
- fingers
- food
- generation
- girl
- home
- hood
- houses
- interaction
- killer
- kissing
- linen
- listening
- making
- milk
- minders
- minding
- naming
- nursery
- oil
- pair
- pictures
- play
- powder
- relationship
- selling
- shows
- sister
- sitter
- sitting
- snatching
- steps
- story
- stuff
- syndrome
- talk
- tending
- transmission
- unit
- visit
- worship
How Baby is often described
(“______ baby”)
Example baby company names using these related descriptive words ‘Sweet Affection Babysitting’ and ‘Big Nanny Babysitting’.
- beautiful
- big
- blue
- born
- brown
- chubby
- easy
- expected
- eyed
- fat
- first
- fussy
- haired
- happy
- healthy
- innocent
- little
- live
- lovely
- month
- naked
- new
- newborn
- nice
- normal
- okay
- perfect
- plump
- pound
- precious
- pretty
- quiet
- second
- sweet
- well
- wonderful
- young
- your
Baby Verbs
You can use a verb in your Babysitting business name to create business names like ‘Coddle’n’Care Babysitting‘ or ‘Sleeping Baby Nanny Service‘.
- cosset
- pamper
- coddlege
- born
- having
- crying
- dolding
- carrying
- delivered
- feed
- expecting
- cried
- sleeping
- deliver
- nursing
- fed
- slept
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Babysitting names.
WonderBaby (Wonderful + Baby)
LovBaby (Love + Baby)
HappyBaby