How To Name Your Baby Business

According to Statista, the baby care product market size is worth a whopping 67.35 billion dollars! In fact, in 2021 alone baby and child skin care products raked in a massive 361 million US dollars.
You might be wanting to add to this statistic by creating your own baby business, in which case you will need to brainstorm some unique baby business names to stand out from your competitors.
I’m Molly, and I am here to guide you through the name-picking process. Whether you are after real-world baby business names or are just after a bit of inspiration, this article has got you covered.
20 Baby Business Name Ideas

Down below are 20 of the best baby business names that I found using our Baby Business Name Generator. All I did was think of 3-4 words that I associated with the word ‘baby’ and popped them into the generator. Take a look and see if any catch your eye!
- Baby Bear
- Baby City
- Baby Clues
- Baby Smile
- Bear Hug
- Cherub Cheer
- Cherub Delights
- Child Land
- Child Power
- Friendly Sprog
- Happy Infants
- Infant Magic
- Infant Village
- Tiny Adventure
- Tiny Build
- Tiny Genetics
- Tiny Treasures
- Trendy Toddlers
- Young Cubs
- Young Sprites
20 More Baby Business Name Ideas
- Mother’s Caress
- Tiny Treasures
- EcoBaby
- First Steps
- LilLove
- Pink Hippo
- Lullabuy
- Smiley Baby
- CuddleZ
- Delicate Affection
- Tummy Time
- Little Laughs
- Baby Corner
- Toddler Playtime
- Teddy Boy
- Toy Town
- Baby Paradise
- Plush World
- Kid’s Republic
- PlayFactory
Best Real-world Baby Business Names
Before we offer you our top tips on how to create the best baby business names, it’s always best to research business names that already exist to see what makes them so successful. With that being said, let’s take a look at some of the best baby brand names in the business.
Project Nursery
This baby business specializes in nursery decor and furniture, offering a range of different designs and patterns.
The name basically does as it says; parents are aware that this is the place to go for bits and bobs for their baby’s bedroom. ‘Project’ makes it seem like a fun and exciting task, which it usually is when creating a new space for your newborn.
Buy Buy Baby
If there is anything you need to buy for your newborn, this is the place to go! This baby business sells everything from toys and accessories to car seats and diapers.
The use of alliteration works really well and makes this name really memorable. The repetition also makes the name stand out and catch the customer’s eye more.

Little Big Learning
Specializing in learning toys and climbing frames, Little Big Learning is big on being ethical and sustainable.
The use of the juxtaposition ‘little big’ shows that their products are aimed at little people who have big ambitions. ‘Learning’ is an appealing word as parents always want the best for their kids, therefore, they are more likely to approach this brand.
Safety 1st
As the name suggests, this baby business specializes in child safety products including travel systems, car seats, and baby strollers.
This name is extremely appealing as safety is always most parents’ priority when it comes to their kids. ‘Safety first’ is also a pretty common phrase, therefore most customers will be able to connect to this name as soon as they come across it.
LouLou Lollipop
Loulou Lollipop aims to bring ‘warmth, peace of mind, and comfort to babies and their growing families.’
The name is really fun to say because of the alliteration and use of the ‘L’ sound. It is fun and quirky and is definitely unique from any other baby business name out there.
Unique Content for the Niche
As a baby business, your main audience will be parents and carers. As we have seen in our list of real-world examples, using names that incorporate safety and the baby’s needs really appeals to customers. Parents want to make sure that everything they buy for their baby is safe and beneficial. Therefore, letting them know that your business is trustworthy and reliable can come across as much more appealing.

If you focus on sustainability and being ethical, using language that relates to this can help to convey this message. You should try to focus on using soft and soothing language anyway in order for your business to attract the right customers and focus on a younger demographic. Parents will want to use a brand that takes in all aspects of a younger audience.
5-Tips for creating unique Baby Business name ideas
1. Make sure it makes sense
There are some names out there that at a first glance make no sense at all. Therefore, having a name that is easily recognizable is a great way for customers to know exactly what you are about. Using one or two words can really help you with this. Over-complicating a name just gives yourself extra stress and work, whereas using a stripped-back name that is really simple is much more effective.
Using language that is associated with babies is always a safe move to take, and there are some really creative ways you can do this. Using alliteration can help to attract audiences, and can make the name more enjoyable to say out loud.
2. Get brainstorming
You’ve got to start somewhere, so why not grab yourself a piece of paper and a pen and note down any and all ideas that come to mind! Getting your ideas down on paper means that you can enjoy the name-picking process and can undertake more of a journey. Plus, being able to visually view something is much more beneficial than just picturing it in your head.
Note down as many words as you can that you associate with babies or the products that you want to sell. You will probably surprise yourself with the list that you come up with! You can then mix and match these words together to come up with something really creative and unique.
3. Ask for feedback
This is perhaps one of the most important steps to take when it comes to brainstorming baby business names. Asking for feedback means that you can engage with your customer’s opinions and really incorporate this into your name. Try to gather a wide range of people and ask them questions such as:
- What does our name first make you think of?
- What sort of age range would you think our business targets?
- What sort of things would you associate with our name?
You can even ask them to rate each name from 1-10 to see which names are the most popular and which names you should probably cross off your list.

4. Check for domain availability
You don’t want to think that you’ve come up with the perfect baby businesses names only to realize that you can’t actually use them! This is a common mistake that a lot of businesses make, but don’t worry as it is easily solvable. For every business name that you feel drawn to, complete a Business Name Search online really early on to check that this name is available to use in your country/state.
Once you know that your name is available to use, you can crack on with setting up a website or creating your social media handles. Using a name that is really unique and different from others out there means that your name will be more likely to be available to use.
5. Use our Baby Business Name Generator
Hopefully, these tips have been really useful so far and you already have a list of baby brand names ready to go. If you haven’t already, can we remind you to use our Baby Business Name Generator? It really is the easiest tool to use for some business name inspiration. Come up with some words that you associate with babies or your brand and pop them into the generator.
Simply sit back and relax as hundreds of business name options are presented to you. You’re guaranteed to like at least a handful!
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