What Does .ai Domain Mean?
The .ai domain is a country-code top-level domain for Anguilla, a 35-sq-mi batch of islands in the Caribbean.
Due to the increasing prominence of artificial intelligence (AI), the .ai domain extension gradually has become synonymous with AI-related industries. Today, it serves as a unique branding opportunity for businesses and organizations involved in the AI sector.
Why Are .ai Domains So Popular?
Depending on the domain type, some domain names can represent specific countries. These are called country-code top-level domains (ccTLDs).
Over time, some ccTLDs became popular due to their extensions matching abbreviations of certain industries or business phrases. For instance, Colombia’s domain (.co) has become synonymous with companies. Similarly, many companies and startups dealing with technology and SaaS use British Indian Ocean Territory’s .io domain.
It’d become obvious that the majority of domain owners are not associated with the countries these extensions represent, and Google started treating those ccTLDs as a global domain type, i.e., a generic ccTLD.
A newer addition to the gccTLD list is the .ai domain, as people associate these domains with AI and not Anguilla. The number of registered .ai domains has gone up by over 260,000 since 2017.
SEO and the .ai Domain
Technically speaking, using a .ai domain won’t benefit your SEO ranking. A .ai domain won’t automatically make you an authority within the AI space.
However, there are indirect benefits to your SEO trust signals. Most users don’t even know that .ai stands for Anguilla. If they see your .ai domain, they’ll automatically assume you’re an AI business, and you can build your trust that way, as presumably, you’ll know a thing or two about AI.
Many startups choose a domain name with .ai as a branding strategy. As people are increasingly interested in AI capabilities, they use “AI” as a keyword, and you can benefit from having that keyword in your name.
Popular Companies With .ai Domains
Many companies within the AI industry don’t opt for a .ai domain. So does the creator of ChatGPT, OpenAI, which uses .com.
Still, a lot of companies have achieved success using .ai. Some popular examples of companies with a .ai domain include:
- Copy.ai,
- Hotpot.ai,
- Jasper.ai,
- Character.ai,
- Perplexity.ai,
- Beacons.ai,
- Data.ai.
Apart from AI-based startups, large companies have also taken out a .ai domain to present their AI developments. You can now visit ai.google, facebook.ai, uber.ai, and many others.
MORE: How can AI improve management?
Are .ai Domains Safe?
While they’re largely considered safe to use and visit, the security of .ai domains depends on the user itself. With the rise of the popularity of the domain, the interest of cyber attackers has risen as well. There’s been an uptake in fraudulent websites using this TLD, but as a whole, the extension is seen as a trusted one.
As with any other domain type, the safety depends on how each individual domain is used and what registry policies are in place. These policies will differ from one registrar to another. But, since the most reputable registrars offer the .ai extension, domain providers will have to follow stricter regulations.
As a .ai domain owner, you won’t be any more or less susceptible to cyber attacks. You need to use safety protocols and advanced privacy features to keep your data secure and to make it harder for hackers to attack you.
Why Are .ai Domains So Expensive?
Getting a .ai domain is expensive, especially when compared to regular gTLDs. For example, getting a .com domain would cost you between $9.99 and $19.99 a year. The cheapest .ai domain you can find is $68.97 as of December 2023.
The reason for such a high price comes from the fact that it makes a domain instantly recognizable. When they see a .ai website, users immediately assume it’s about AI. Since there’s a high demand for these domains, it’s only natural that registrars have decided to make a profit.
MORE: How much does a domain name cost?
Are .ai Domains Worth it?
The question is, is the price worth it? The answer is complicated – it all depends on how much you value your domain name. It’s easier to find a domain name that’s available with a .ai extension than .com. This can help you find a domain name that matches your business name.
MORE: Learn why you should trademark your domain name.
Pros and Cons of .ai Domain Names
Getting a .ai domain name is a decision you need to make and weigh up benefits as well as potential drawbacks. Check out the table below to learn more:
| Pros | Cons |
|---|---|
| Great for branding. | More expensive. |
| Immediate association with the AI industry. | Limited brand expansion into other industries (and technologies). |
| Can indirectly affect your SEO ranking. | |
| Equal pricing for all (no premium domain names). |
How to Register a .ai Domain
The process for getting a .ai domain name is no different than the registration process for any other domain. You need to:
- Pick a domain name registrar of your choice and see if it offers .ai domains,
- Complete the registration process:
- Choose a domain name,
- Create an account,
- Purchase the name.
Check out our video to find out how to register a domain name in under 5 minutes:
Struggling to come up with a domain name that’s unique, memorable, and points clearly to the fact that you’re running an AI business? Use our AI-powered domain name generator for free and get 1,000+ catchy name ideas instantly.
Takeaway Points
Initially representing Anguilla, the .ai domain has now become synonymous with artificial intelligence and the AI industry. If you’re in the same business, you should consider getting a .ai domain to position yourself as an AI-based company. Using this domain lets users know exactly what your business is about upfront.
However, .ai domains are quite expensive, and there’s no telling you’ll be more successful with a .ai domain rather than a .com or .co. As such, registering a .ai domain can be a risky branding strategy, but it can pay off big time.
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Miloš Soro
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