Safety Business Name Generator
Generate names for your safety business below.
How to name your safety business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your safety business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our safety business name generator above and then scroll below to find the first step in the naming process.
- The Systems Safety Company
- Safety Company Accord
- The Safety Company Advisory Co.
- The Education Safety Company
- The Safety Company Factor
- Safety Company Training Co.
- The Move Safe Company
- Absolute Safety Company
- The Ultimate Safety Company Co.
- The Safetyreach Company
- Salvatio Co.
- The Assured Safety Company
- Perfect Safe Co.
- The Hi-tech Safety Company
- Safety Utmost Co.
- Seismic Safety
Four steps to naming your safety business
This four-step process will help you name your safety business. In this example, I’m creating a name for a safety business that conveys the complete safety customers will experience working with them. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Absolute”, “Ultimate”, “Assured” and “Perfect”. Customers typically want safety that leaves nothing lacking, and these names portray exactly that. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great safety business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a sense that customers won’t need to worry about a single thing.
This name keeps it simple and lets you know safety is the only focus.
This name conveys a feeling of complete safety without spelling it out.
In the hands of a company by this name, you’ll be perfectly safe regardless of what the task at hand is.
#4) Check It’s available
At this point, it’s good to have at least three great safety business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful safety businesses and break down why and how they’ve chosen to name their business and why it works for them.
Safety Management Group is a name that gets the point across without becoming too wordy. When customers see this name, they know they are looking at a business that can really help them with all of their safety needs.
JCL Safety opts to use the name of the company president. When customers are looking for safety training or other safety needs, they often aren’t looking for a lot of flair so using a name can be less of a problem than with other kinds of businesses as long as it still focuses on safety.
Total Safety Consulting is a business that understands the idea of letting customers know they focus on complete safety. This is a key point for those who want flawless safety training, or the safe handling of products or personal items.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused safety terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real safety business named “Total Safety Consulting”.
This name focuses on what customers want most: not just safety, but total safety. This is a great way to allow customers to feel at ease and protected.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (The Systems Safety Company, Salvatio Co
- Try using a word that wouldn’t be relevant when out of context (Seismic Safety – Refers to what could be a specific kind of safety focusing on earthquakes or general natural disasters)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable safety business names could be:
- Savaro Safety
- Putomo Safety
- Curilo Safety
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Super Safety and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like SuperrSafety, SupSafe or SupperSafety.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Safety Business Name Generator
Words Safety often describes
You can use these words to create safety business names like ‘The Safety First Company’ and ‘The Safety Advisory Co.’.
How Safety is often described
Example safety company names using these related descriptive words ‘The Absolute Safety Company’ and ‘Seismic Safety Co.’.
You can use an adjective in your business name to create a business name like ‘Protected Safety‘ or ‘The Clean Safety Company‘.
You can use a verb in your safety business name to create business names like ‘Assured Safety’ or ‘The Regarding Safety Company‘.
We’ve taken words from above and from our generator results and combined the words to create new safety company names.
Safety in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (salus, securitas, salvatio, incolumitas, umbra, sospitas).
French: noun (la sécurité, la sûreté).
Italian: noun (la sicurezza, la sicura, la salvezza, la prudenza) adjective (di sicurezza).
Spanish: noun (la seguridad)