How to name your physiotherapy business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your physiotherapy business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our physiotherapy business name generator above and then scroll below to find the first step in the naming process.
- Hands On Help
- Evolve
- PainFX
- Family Physio
- Sweet Relief
- Move More
- The Movement Team
- Comfort Care
- Performance Based Physio
- PhysioAid
- Release Me
- Remedy Therapy
- RepriveoTherapy
- Beyond Massage
- PhysX
- Supportive Care
- Sports Aid
- Recovery Clinic
- Mission: Rehab
- Freedom to Move
Four steps to naming your physiotherapy business
This four-step process will help you name your physiotherapy business. In this example, I’m creating a name for a physiotherapy business that conveys professional, reliable, and trustworthy services. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Help”, “Move”, “Care” and “Performance”, you can see that while these words can be related to physiotherapy, they also suggest that you can expect a professional, healthy and reliable physiotherapy from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Hands On Help
- Evolve
- PainFX
- Family Physio
- Sweet Relief
- Move More
- The Movement Team
- Comfort Care
- Performance Based Physio
- PhysioAid
- Release Me
- Remedy Therapy
- RepriveoTherapy
- Beyond Massage
- PhysX
- Supportive Care
- Sports Aid
- Recovery Clinic
- Mission: Rehab
- Freedom to Move
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Comfort Care
- Freedom to Move
- Remedy Therapy
- Evolve
Removed Ideas:
- Hands On Help
- PainFX
- Family Physio
- Sweet Relief
- Move More
- The Movement Team
- Performance Based Physio
- PhysioAid
- Release Me
- RepriveoTherapy
- Beyond Massage
- PhysX
- Supportive Care
- Sports Aid
- Recovery Clinic
- Mission: Rehab
#3) Get some feedback
You’ll now have a list of 3-6 great physiotherapy business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Comfort Care
This name conveys a premium and professional service that focuses on making clients feel healthy and comfortable.
Freedom to Move
This name conveys a service that focuses on the health and proper movement of the clients.
Remedy Therapy
This name conveys a premium service that is performed by experts and results in health benefits.
Evolve
This name conveys a service that focuses on the health and well-being of clients
#4) Check It’s available
At this point, it’s good to have at least three great physiotherapy business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful physiotherapy businesses and break down why and how they’ve chosen to name their business and why it works for them.
Kinesis Movement Studio is a business that focuses on physical therapy through different movements. The word ‘kinesis’ literally represents the movement and it communicates what’s the business is about. The name is very memorable, brandable, and sound in this industry.
Total Body Chiropractic is a business that focuses on providing chiropractic services to its customers. The name communicates that the business provides full-body physiotherapy services. Also, the name can suggest that the certified and trained professionals are the ones who’re performing the service, which gives extra credibility.
United Spine Care is a business that focuses on providing its customers with detailed and professional physiotherapy. The business focuses on helping people with spine problems. The name communicates expertise, reliability, and trusted service that the company provides.
5 Tips for naming your physiotherapy business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused physiotherapy terms like health, movement, or relax. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real physiotherapy business named “Chiromotion”.
Literally, the name conveys you’re getting a physiotherapy service performed by experts in the field. It also directly communicates what kind of therapy you can expect and what’s the focus of the business. The name is extremely brandable and sound.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Move More, Comfort Care)
- Try using a word that wouldn’t be relevant when out of context (Release Me – Release is a term that means ‘setting free’, and in the context, it communcates that the service is setting you free from any physical pain.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable physiotherapy business names could be:
- Takus Therapy
- Matadilo Massage
- Gavinus Movement
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Remedy Therapy and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Remerapy, RemeTherapy, or RemusTherapy.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.
Trending Words
Here are the top trending words used in physiotherapy business names.
- physical therapy
- physiotherapist
- sports physio
- physical therapist
- physio
- paediatric physiotherapy
- physical rehabilitation
- back pain
- treatment
- rehab
- sports physical therapy
- physiotherapy clinic
- private physiotherapy
- registered physiotherapist
- advanced physiotherapists
- neck pain
- physiotherapy equipment
- sports therapy
- shoulder physiotherapy
- PT
- physiotherapy exercises
- physiotherapy practice
- physiotherapy assistant
Other Business Name Guides
Related: Health Business Names
Related: Fitness Business Names
Related: Personal Trainer Business Names
Related: How to Start a Fitness blog
Related: How To Start A Lifestyle Blog
Related: How to Start a Life Coach Blog
Words physiotherapy often describes
(“physiotherapy ______”)
You can use these words to create physiotherapy business names like ‘Physio Sessions’ and ‘The Physio Room’.
- Canada
- treatment
- practice
- theory
- management
- session
- review
- assessment
- intervention
- education
- exercises
- modalities
- research
- points
- patients
- departments
- input
- care
- advice
- services
- help
- techniques
- sessions
- department
- training
- staff
- programmes
- therapy
- foundations
- students
- singapore
- bill
- supervision
- yearbook
- equipment
- evaluation
- support
- exercise
- consultation
- measures
- room
- course
- rehabilitation
How physiotherapy is often described
(“______ physiotherapy”)
Example physiotherapy business names using these related descriptive words ‘Comprehensive Physiotherapy’ and ‘Daily Physiotherapy’.
- chest
- intensive
- active
- vigorous
- oral
- regular
- pulmonary
- postoperative
- early
- aggressive
- conventional
- respiratory
- preoperative
- operative
- daily
- adequate
- appropriate
- neurological
- routine
- passive
- extensive
- gentle
- pelvic
- manipulative
- decongestive
- musculoskeletal
- formal
- effective
- based
- frequent
- proper
- outpatient
- prophylactic
- domiciliary
- intense
- pre
- careful
- inadequate
- patient
- standard
- energetic
- comprehensive
- complex
- skilled
- postural
- supervised
- palliative
- paediatric
- occupational
- supportive
- inpatient
- thoracic
- ultrasonic
- weekly
- manual
- cough
- efficient
- orthopaedic
- expert
- spinal
- perioperative
- continued
- rigorous
- conscientious
- painful
- ongoing
Physiotherapy Adjectives
You can use an adjective in your business name to create a business name like ‘The Active Physiotherapist‘ or ‘Effective Physiotherapy‘.
- active
- adequate
- aggressive
- appropriate
- chest
- conventional
- daily
- decongestive
- intensive
- neurological
- oral
- passive
- physical
- postoperative
- preoperative
- pulmonary
- regular
- respiratory
- routine
- vigorous
Physiotherapy Verbs
You can use a verb in your physiotherapy business name to create business names like ‘Physiotherapy Helps‘ or ‘Much Needed Physio‘.
- combined
- consists
- continued
- followed
- help
- helps
- improve
- includes
- indicated
- instituted
- need
- needed
- perform
- prevent
- receive
- receiving
- require
- required
- started
- treated
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new physiotherapy business names.
- Helps (help + physiotherapy)
- Phrelief (physio + relief)
- Phyworks (physio + works)
- PhysioRx (physio +Rx)
- PhysiX
- Sportpy (sports + physiotherapy)
- Physirapy (physio + therapy)
- Phywell (physio + well)
Physiotherapy in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
French: noun (physiothérapie).
Italian: noun (fisioterapia).
Swedish: noun (fysioterapi).
Dutch: noun (fysiotherapie).
