Naming your Pet Business; competitor name analysis.
Ralston PurinaRalston isn’t the name of the company founder. Rather, it stands for regime, activity, light, strength temperation, oxygen and nature. Eventually, the company attraxted William H. Danforth to its team. He was the creator of an animal feed variety called Purina. |
Royal CaninThe company manufactures an array of pet foods. Originally, the company made foods to address health problems in dogs and through a diet, customers saw a massive improvement in their condition. The term Royal refers to high quality and canin is indicative of dogs (regardless of the fact that Royal Canin today makes food for all kinds of pets). |
OrijenThe premium brand of pet products has a name derived from the word origin. Orijen goes back to the original foods that canine and feline species consume in nature. |
WhiskasOriginally, the company was called Kal Kal. The name changed to Whiskas in 1988. This move came before the company attempted to attract an international clientele. Whiskas was seen as a more appropriate name to target a broader clientele across borders. |
PetnosticsThe name is a combination between pet and diagnostics. Obviously, this company is the provider of veterinary care services. |
Finding RoverAnother name that shows the company offers niche pet services. Finding Rover is an online platform aimed at helping the owners of lost pets to bring them home. |
FitBarkThe company is the maker of a dog activity monitor. The moto of the company is to help pets and their owners be more active and become healthier together. |
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Branding Strategy & Naming Terminology
Pet owners are often looking for emotional appeal in products. They invest a lot of emotion in the relationship that they have with the pet. Thus, the best pet companies out there choose the right taglines and campaigns that show care and attention to detail.
There aren’t strict rules in terms of naming a pet company. The name can be creative and it can be given meaning through branding efforts. Alternatively, it can be reflective of a unique characteristic. A company that specializes in a highly specific product or the provision of certain services should definitely put emphasis on this know-how.
Dog care, cat care, pet care, premium, high quality, finest ingredients, man’s best friend, delicious treats, superior nutrition, pet expert, natural, optimal choice, balanced nutrition, premium accessories
Demographic & Interests
Pet companies appeal to a very specific group of people. Pet owners are emotionally attached to their four-legged friends (or fish, or birds – you get it!). This is the main reason why they’re looking for the best possible quality.
The clientele loves nature and often, these people treat pets like children. They’re aware of the preferences of their pet and they also know what it takes to keep pets healthy.
When satisfied with a product or a service, pet owners are highly likely to become loyal consumers. While some of these people are interested in cost-efficient solutions, a large percentage will be willing to get the best for their pets as much as such purchases are feasible.
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