Pet Business Name Generator & Ideas

Naming your Pet Business; competitor name analysis.

Ralston Purina

Ralston isn’t the name of the company founder. Rather, it stands for regime, activity, light, strength temperation, oxygen and nature. Eventually, the company attraxted William H. Danforth to its team. He was the creator of an animal feed variety called Purina.

Royal Canin

The company manufactures an array of pet foods. Originally, the company made foods to address health problems in dogs and through a diet, customers saw a massive improvement in their condition. The term Royal refers to high quality and canin is indicative of dogs (regardless of the fact that Royal Canin today makes food for all kinds of pets).

Orijen

The premium brand of pet products has a name derived from the word origin. Orijen goes back to the original foods that canine and feline species consume in nature.

Whiskas

Originally, the company was called Kal Kal. The name changed to Whiskas in 1988. This move came before the company attempted to attract an international clientele. Whiskas was seen as a more appropriate name to target a broader clientele across borders.

Petnostics

The name is a combination between pet and diagnostics. Obviously, this company is the provider of veterinary care services.

Finding Rover

Another name that shows the company offers niche pet services. Finding Rover is an online platform aimed at helping the owners of lost pets to bring them home.

FitBark

The company is the maker of a dog activity monitor. The moto of the company is to help pets and their owners be more active and become healthier together.

Branding Strategy & Naming Terminology

Pet owners are often looking for emotional appeal in products. They invest a lot of emotion in the relationship that they have with the pet. Thus, the best pet companies out there choose the right taglines and campaigns that show care and attention to detail.

There aren’t strict rules in terms of naming a pet company. The name can be creative and it can be given meaning through branding efforts. Alternatively, it can be reflective of a unique characteristic. A company that specializes in a highly specific product or the provision of certain services should definitely put emphasis on this know-how.

Dog care, cat care, pet care, premium, high quality, finest ingredients, man’s best friend, delicious treats, superior nutrition, pet expert, natural, optimal choice, balanced nutrition, premium accessories

Demographic & Interests

Pet companies appeal to a very specific group of people. Pet owners are emotionally attached to their four-legged friends (or fish, or birds – you get it!). This is the main reason why they’re looking for the best possible quality.

The clientele loves nature and often, these people treat pets like children. They’re aware of the preferences of their pet and they also know what it takes to keep pets healthy.

When satisfied with a product or a service, pet owners are highly likely to become loyal consumers. While some of these people are interested in cost-efficient solutions, a large percentage will be willing to get the best for their pets as much as such purchases are feasible.

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Related: Dog Business Names

Related Business Name Words

pet

cat

dog

canine

feline

pet food

dry food

pouch

can

vet

veterinary food

specialized food

puppy

parrot

fish

lizard

hamster

pet hygiene

cat litter

leash

collar

vaccine

vaccination

pet medicine

fur

paws

grooming

treat

dog biscuit

toy

chew toy

dog hotel

cat hotel

pet training

pet trainer

behavior

behavioral specialist

diet

nutrition

carrier bag

dog bed

cat bed

bowl

travel bowl

protein

meat

grains

grain-free food

cat scratcher

shampoo

oral care

teeth cleaning

hairball

conditioning

reinforcement

bark

barking

drinking fountain

aquarium

aquarium cleaning

dog training pads

lead

ID tag

dog crate

playpen

brush

nail clippers

cleansing

spray

here
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