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How to name your outdoor business
I’m going to guide you through our four steps to name your outdoor business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our outdoor business name generator above and then scroll below to find the first step in the naming process.
- Out and About
- Explore Your World
- Get Out in Style
- Easy Exploring
- Nature Awaits
- Cool Country Experiences
- Wilderness Wonders
- Wide Open Dreams
- A Life Lived Outdoors
- Exploration Nation
- Mountains and Fields
- Earth Explorers
- Near to Nature
- Countryside Comforts
- The Call of the Wild
- Open Spaces
- Always Outdoors
- Discover More
- Big Scale Adventures
- Go Wild Again
Four steps to naming your outdoor business
This four-step process will help you name your outdoor business. In this example, I’m creating a name for a outdoor business that conveys the freedom and almost limitless possibilities that this sort of business offers. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Adventure”, “Nature”, “Explore” and “Earth”. You can see that while these words can be related to Outdoor activities, they also help people to imagine a company lets them explore the world and live a more interesting life on their own terms. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Out and About
- Explore Your World
- Get Out in Style
- Easy Exploring
- Nature Awaits
- Cool Country Experiences
- Wilderness Wonders
- Wide Open Dreams
- A Life Lived Outdoors
- Exploration Nation
- Mountains and Fields
- Earth Explorers
- Near to Nature
- Countryside Comforts
- The Call of the Wild
- Open Spaces
- Always Outdoors
- Discover More
- Big Scale Adventures
- Go Wild Again
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Nature Awaits
- Wilderness Wonders
- Wide Open Dreams
- A Life Lived Outdoors
Removed Ideas:
- Out and About
- Explore Your World
- Get Out in Style
- Easy Exploring
- Cool Country Experiences
- Exploration Nation
- Mountains and Fields
- Earth Explorers
- Near to Nature
- Countryside Comforts
- The Call of the Wild
- Open Spaces
- Always Outdoors
- Discover More
- Big Scale Adventures
- Go Wild Again
#3) Get some feedback
You’ll now have a list of 3-6 great outdoor business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Nature Awaits
This name suggests that the business makes it very easy for people to get back to nature if they want to.
Wilderness Wonders
This name conveys the idea of getting out to see what amazing sites are waiting to be enjoyed far from the city.
Wide Open Dreams
This name suggests that we all have dreams of escaping from the rat race to find a better way of living. This company knows about your dreams and can help you to achieve them.
A Life Lived Outdoors
This name is all about the idea of spending more time outside, thereby passing more interesting days and building a better life over time.
#4) Check It’s available
At this point, it’s good to have at least three great outdoor business names on your list, in case your any of your names are already taken. Be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful outdoor businesses and break down why and how they’ve chosen to name their business and why it works for them.
Patagonia
A maker of outdoor clothes and accessories. As the company grew, brainstorming for a name began. Patagonia was peaked because it’s a distant, interesting and exotic place – a place that outdoor consumers would love to conquer.
The Timberland Company
Here’s a story of an outdoor company that was named after its most popular product. Timberland originally referred solely to the waterproof leather boots made by the company. Since their popularity was so high, the brand eventually became known as The Timberland Company.
Arc’teryx
The outdoor gear brand was founded in 1989 and it was named after archaeopteryx lithographica – the first known reptile that had developed feathers for flight. A bit of symbolism there, don’t you think?
5 Tips for naming your outdoor business
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused outdoor terms like outdoors and adventures. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real outdoor business named “The North Face”.
This brand’s name brings to mind the tough challenges and incredible satisfaction of climbing the north face of a mountain (specifically the Half Dome in Yosemite). You don’t need to be a climber to feel how thrilling this must be.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Wilderness Wonders, Cool Country)
- Try using a word that wouldn’t be relevant when out of context (Nature – this sort of business is seen as many people as offering an easy way of getting in touch with nature again)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable outdoor business names could be:
- Outmores
- Natutrekking
- Woohoo Wild
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Crazy Treks and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like CrazierTreks, CrazeeTreks or TrekCrazy.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Trending Words
Here are the top trending words used in honey company names.
- Advertising
- Arena
- Building
- Climbing
- Commercial
- Crafters
- Custom
- Equipment
- Fabrics
- Gear
- Inflatables
- Living
- Media
- Outdoor
- Signs
- Solutions
- Superior
- Training
- Vehicle
- Wraps
Outdoor business name ideas
Here’s the ultimate list of Outdoors related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to the Outdoors.
Words Outdoor often describes
(“Outdoor ______”)
You can use these words to create Outdoor business names like ‘ThickSkin Outdoor Clothing’ and ‘Wild! Outdoor Activities’.
- activities
- adventure
- advertising
- air
- amphitheatre
- applications
- area
- bar
- cafe
- clothes
- concert
- conditions
- cooking
- courts
- deck
- dining
- education
- enthusiasts
- environment
- equipment
- events
- exercise
- experiences
- exposure
- facilities
- fireplace
- furniture
- game
- garden
- gear
- grill
- kitchen
- life
- light
- living
- locations
- market
- meeting
- occupations
- opportunities
- patients
- patio
- plants
- play
- pollution
- pool
- pools
- program
- pursuits
- recreation
- relief
- restaurant
- room
- rooms
- scene
- sculpture
- seating
- setting
- signs
- skills
- space
- sport
- stage
- table
- temperature
- terrace
- theater
- theatre
- toilet
- use
- wear
- work
- workers
Outdoor Adjectives
You can use an adjective in your business name to create a business name like ‘Free-Range Adventures‘.
- alfresco
- exterior
- external
- extraneous
- foreign
- free-range
- International
- off
- off-site
- open
- open-air
- out
- out-of-door
- outboard
- outdoorsy
- outer
- outside
- outward
- Overseas
- wild
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