How to name your childcare business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your childcare business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our childcare business name generator above and then scroll below to find the first step in the naming process.
- The Playhouse
- Kiddies Co
- All Kids
- Happy Kids playschool
- We Care Co
- Fun Kids
- Happy Kids
- Play and learn
- Little Dove
- Children’s Den
- All fun Kids
- Kiddies Cove
- Dreamland
- Stepping Stone Daycare
- Lamb Tales
- Rainbow Kids
- Storytime preschool
- Tots n Babes
- Town of Toddlers
- Teddy Bear preschool
Four steps to naming your childcare business
These four steps will help you generate your childcare business name. In this example, I created names that exemplify fun, development, and safety for kids. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Brainstorming on the words you want to use to represent your business is very important because this is the first impression your business makes on your potential customers. I used words like a happy, rainbow, and learn to denote a child-safe and friendly environment. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- The Playhouse
- Kiddies Co
- All Kids
- Happy Kids playschool
- We Care Co
- Fun Kids
- Happy Kids
- Play and learn
- Little Dove
- Children’s Den
- All fun Kids
- Kiddies Cove
- Dreamland
- Stepping Stone Daycare
- Lamb Tales
- Rainbow Kids
- Storytime preschool
- Tots n Babes
- Town of Toddlers
- Teddy Bear preschool
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Play and learn
- Little Dove
- Dreamland
- Happy Kids
Removed Ideas:
- The Playhouse
- Kiddies Co
- All Kids
- Happy Kids playschool
- We Care Co
- Fun Kids
- Children’s Den
- All fun Kids
- Kiddies Cove
- Stepping Stone Daycare
- Lamb Tales
- Rainbow Kids
- Storytime preschool
- Tots n Babes
- Town of Toddlers
- Teddy Bear preschool
#3) Get some feedback
You’ll now have a list of 3-6 great childcare business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback, you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Happy Kids
This sounds like a playground for kids.
Dreamland
This sounds like a playground that uses fantasy to help kids develop.
Little Dove
This name sounds like an innocent kids’ place.
Play and Learn
This sounds like a childcare center geared towards mental development through a fun method.
#4) Check if it’s available
At this point, it’s good to have at least three great childcare business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful childcare businesses and break down why and how they’ve chosen to name their business and why it works for them.
The Goddard School is a name that combines God and standard. This gives parents a sense of footing to understand what the school’s core values are about and how their kids would be cared for.
Children’s Lighthouse Learning Center is a name that emphasizes learning and a sense of family and unity by the use of the Lighthouse.
Discovery Point is a name that exemplifies helping young ones develop and discover themselves better over time. This name implies that it is focused on developing the innate abilities of your child.
5 Tips for naming your childcare business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally. Avoid describing your business literally, as this will lead to the use of overused words like safe, grow, or babies. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real childcare business named “Discovery Point “.
Literally, this name rightly qualifies their business without going overboard with the use of words.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Stepping Stone Daycare, Town of Toddlers)
- Try using a word that wouldn’t be relevant when out of context (Supreme Care: Supreme means highest in rank or authority, but in this context, it is used to express the best form of care possible for kids)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable childcare business names could be:
- Gumdrop Lane
- Kool Kids
- Tiny Tikes
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, changing Tiny Tikes to TiTi or TiTik.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.
Trending Words
Here are the top trending words used in childcare company names.
- partners
- angels
- answered
- bookings
- business
- support
- management
- companion
- connections
- direct
- directory
- excellence
- express
- first
- matters
- nursery
- nurseries
- solutions
- organisers
- partners
- plus
- provider
- specialist
- training
- voucher
- concierge
- learning
Other Business Name Guides
Related: After-school Care Names
Related: School & Academy Names
Related: How to Start a Kids Blog
Related: How To Start A Daycare
Related: How To Start A Parenting Blog
Words Childcare often describes
(“childcare______”)
You can use these words to create childcare business names like ‘The Childcare Services’ and ‘The Childcare centre’.
- facilities
- services
- arrangements
- responsibilities
- centers
- workers
- provision
- providers
- center
- costs
- centres
- provider
- worker
- programs
- leave
- work
- expenses
- needs
- centre
- policy
- settings
- practices
- program
- duties
- support
- places
- options
- tasks
- institutions
- assistance
- policies
- subsidies
- problems
- facility
- activities
- role
- issues
- arrangement
- setting
- professionals
- service
- provisions
- allowance
- staff
- benefits
- quality
- strategy
- roles
- responsibility
- agencies
- credit
- experts
- vouchers
- situation
- homes
- practice
- choice
- sector
- organizations
- help
- legislation
- allowances
- books
- manuals
- programmes
- issue
- business
- subsidy
- skills
- industry
- market
- benefit
- decisions
- commitments
- disregard
- courses
- spaces
- concerns
- workforce
- demands
- experiences
- choices
- networks
- schemes
- obligations
How Childcare is often described
(“______ childcare”)
Example childcare company names using these related descriptive words ‘The Affordable Childcare Company’ and ‘Quality Childcare Co.’.
- affordable
- public
- good
- adequate
- formal
- early
- free
- quality
- subsidized
- time
- site
- funded
- based
- more
- private
- suitable
- informal
- parental
- residential
- available
- home
- universal
- age
- professional
- inadequate
- reliable
- accessible
- collective
- better
- communal
- institutional
- appropriate
- nonparental
- sponsored
- day
- subsidised
- primary
- regular
- alternative
- daily
- proper
- safe
- direct
- grandparental
- unpaid
- cost
- hour
- flexible
- decent
- shared
- onsite
- maternal
- less
- expensive
- supported
- comprehensive
- extra
- preschool
- extensive
- family
- cooperative
- daytime
- rural
- cheap
- socialized
- routine
- infant
- intensive
- outside
- paternal
- everyday
- substitute
- extrafamilial
- unlicensed
- regulated
- registered
- satisfactory
Childcare Adjectives
You can use an adjective in your business name to create a business name like ‘Professional Childcare‘ or ‘The Reliable Childcare Company‘.
- parental
- custodial
- careful
- affordable
- public
- adequate
- formal
- early
- free
- available
- subsidized
- private
- suitable
- informal
- funded
- residential
- universal
- professional
- inadequate
- reliable
Childcare Verbs
You can use a verb in your childcare business name to create business names like ‘Childcare Hosting‘ or ‘Childcare help Company‘.
- hosting
- keep
- keeps
- provide
- provided
- providing
- involved
- pay
- help
- finding
- spent
- paid
- afford
- share
- paying
- arrange
- spend
- arranging
- sharing
- regarding
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new childcare company names.
- childcareable (Childcare + Affordable)
- Achildcare (Affordable + Childcare)
- Affordale (Affordable + Reliable)
- Afforde
- Affable
- Affordle
- Adeque (Adequate + Affordable)
- Qualite (Quality + Affordable)
Childcare in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (puer cura, custodem, seminarium, suspendisse) adjective (qualis).
French: noun (garde d’enfants, tuteur, crèche, parentalité).
Italian: noun (cura dei bambini, guardiano, scuola materna).
Spanish: noun (cuidado de niños, tutor).
