How to name your after school care business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your after-school care business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our after-school care business name generator above and then scroll below to find the first step in the naming process.
- Kidwarts
- The Shield
- Elementary Alliance
- The Kid Lounge
- Homework Habitat
- Create Crew
- The After School Club
- Kid’s Coffee
- Hangout Haven
- The Drop Zone
- The Brat Pack
- Kid Protect Industries
- League of Lambs
- Urchin Care
- S’Cool Club
- Stay & Play
- KidWise
- First Years Club
- The Cookie Club
- Kids Quest
Four steps to naming your after school care business
This four-step process will help you name your after-school care business. In this example, I created names that illustrate fun and care. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Brainstorming on the words you want to use to represent your business is very important because this is the first impression your business makes on your potential customers. I used words like hangout, care, and play to show a fun but safe zone. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Kidwarts
- The Shield
- Elementary Alliance
- The Kid Lounge
- Homework Habitat
- Create Crew
- The After School Club
- Kid’s Coffee
- Hangout Haven
- The Drop Zone
- The Brat Pack
- Kid Protect Industries
- League of Lambs
- Urchin Care
- S’Cool Club
- Stay & Play
- KidWise
- First Years Club
- The Cookie Club
- Kids Quest
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Create Crew
- The After School Club
- Kid’s Coffee
- Hangout Haven
Removed Ideas:
- Kidwarts
- The Shield
- Elementary Alliance
- The Kid Lounge
- Homework Habitat
- The Drop Zone
- The Brat Pack
- Kid Protect Industries
- League of Lambs
- Urchin Care
- S’Cool Club
- Stay & Play
- KidWise
- First Years Club
- The Cookie Club
- Kids Quest
#3) Get some feedback
You’ll now have a list of 3-6 great after-school care business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
The After School Club
This sounds like a collection of different fun activities.
Kid’s Coffee
This sounds like a restaurant for kids only.
Hangout Haven
This sounds like a fun place for kids to go after school.
Create Crew
This sounds like an innovative club after school.
#4) Check if it’s available
At this point, it’s good to have at least three great after-school care business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful after-school care businesses and break down why and how they’ve chosen to name their business and why it works for them.
HiMama is a name that emphasizes the motherly care kids get here and also helps the parents feel at ease to leave their kids. It is a short and memorable name.
KinderCare Learning Centers combine kindergarten and care but also emphasize the mental development of kids. The name is very detailed as to qualifying the business rightly.
Head Start is a name that speaks for itself. The idea is to help your kids reach their potential early enough giving them a better shot and start at life.
5 Tips for naming your after school care business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business name.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused words when naming your business like babies, school, and support. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real after-school care business named “Head Start “.
Literally, this name conveys the start of something new and is a business name that is excellent because it passes its message without the use of common words.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (The Cookie Club, Homework Habitat)
- Try using a word that wouldn’t be relevant when out of context (The Shield: Shield is used to defend in battles, but in this context, it refers to protecting kids and keeping them safe)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable after school care business names could be:
- Kidwarts
- KidzKlub
- Beanstalk babies
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, shortening Homework Habitat to HomeHab.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related.
Trending Words
Here are the top trending words used in after-school care names.
- kids
- before
- after
- school
- child
- care
- center
- program
- nursery
- educational
- community
- day
- daycare
- life
- enrichment
- bright
- future
- company
- house
- treehouse
- treasures
- imagine
- lunch
- action
- learn
- place
- learning
- early
- little
- yours
- ours
- smart
- doodle
- club
- brain
- power
- first schoolhouse
- playcare
- age
- active
- services
- bright
- horizons
- start
- choice
- orbit
- art
- sports
- academy
- grade
- summer
- stars
- skills
- zone
- new
- meeting
Other Business Name Guides
Related: Academy Names
Related: Childcare Names
Related: School Names
Related: How To Start A Daycare
Related: How to Start a Kids Blog
Related: How To Start A Parenting Blog
Words After School Care often describes
(“after school care ______”)
You can use these words to create after-school care names like ‘The After School Club’ and ‘After School Play’.
- programs
- program
- activities
- hours
- job
- jobs
- clubs
- classes
- activity
- snack
- work
- tutoring
- club
- centers
- sports
- sessions
- meetings
- staff
- settings
- groups
- programming
- detention
- snacks
- center
- meeting
- class
- supervision
- employment
- arrangements
- lessons
- centres
- workshops
- special
- services
- events
- recreation
- play
- workshop
- setting
- specials
- director
- schedule
- opportunities
- session
- courses
- games
- project
- contact
- experiences
- responsibilities
- hour
- help
- participation
- treats
- programmes
- conferences
- sport
- appointments
- game
- programme
- playgrounds
- conference
- tutorials
How After School Care is often described
(“______ after school care”)
Example after school care names using these related descriptive words ‘Public After School Care’ and ‘Quality After School Care’.
- good
- public
- site
- time
- affordable
- infant
- quality
- free
- subsidized
- universal
- adequate
- family
- funded
- based
- private
- home
- educational
- municipal
- institutional
- nonfamilial
- local
- available
- doggy
- full
- regular
- formal
- onsite
- protective
- mandatory
- better
- clean
- decent
- run
- safe
- corporate
- italian
- licensed
- preschool
- excellent
- inadequate
- developmental
- institutionalized
- suitable
- unlicensed
- nearby
- commercial
- geriatric
- elder
- acceptable
- sponsored
After School Care Adjectives
You can use an adjective in your business name to create a business name like ‘Alternative After School Care‘ or ‘Universal After School Care‘.
- extracurricular
- supervised
- regular
- extracurricular
- coeducational
- alternative
- universal
- understaffed
- supervised
- subsidized
- shared
- public
- private
- postsecondary
- good
- funded
- free
- family
- correctional
- available
- affordable
- adequate
After School Care Verbs
You can use a verb in your after-school care name to create business names like ‘After School Drop Care‘ or ‘The After School Place‘.
- afford
- attend
- attending
- drop
- dropped
- find
- finding
- going
- offer
- pay
- pick
- picked
- place
- provide
- provided
- provides
- providing
- put
- putting
- take
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new after school care names.
- careol (care + school)
- kare (kids + care)
- schare (school + care)
- sity (school + community)
- lecare (learning + care)
- cgram (care + program)
- cace (care + place)
- klub (kids + club)
Child Care in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (cura puer).
French: noun (garde d’enfants).
Italian: noun (cura dei bambini).
Spanish: noun (cuidado de los niños).
