How to start a successful Toy blog

Learn everything you need to know to get your Toy blog up and running. In this article, you’ll learn everything from creating your blog site to growing your traffic.

How to Start a toy Blog

1) Finding your Niche

Toys aren’t just for children. The world of toys is expansive, with toys available for all ages. In the world of collecting and Internet shopping, it’s a good time for toy enthusiasts who want to start blogging about their hobby. How can you start a good toy blog? The first answer is the find your niche.

A niche is a specific topic. The subject of toys are a topic, but a niche dives deeper into it. For example, perhaps your niche is about the history of a toy company, and news about them. Your toy blog may be about travel, showing off the toys that are sold in international markets. Having a specific focus is good for targeting an audience, as it decreases the competition.

With that said, you want to find a niche that has some demand. Make your niche too specific or obscure and you’ll have no one. It’s like fishing in a pond. A smaller pond may make it easier to catch more fish, but if the pond has no fish, you’re out of luck.

Think of some niches concerning your hobby that you may be interested in blogging about. Then, go on Google Trends. If your niche has a consistent audience that’s not too big, it may be worth checking out. However, if it’s on the decline, you may want to think about another blog niche. For example, it’s probably not a smart move to start blogging about fidget spinners right now.

2) Think of a unique blog name and create your website

Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a toy blog could be: The Toy Times, Collector’s Castle, or if you’re still stuck try using our blog name generator for some inspiration.

Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.


We suggest going with BlueHost to host your website as they have a easy one-click WordPress installation tool, you can get 60% Off hosting and a free domain name here.

3) Get the essentials

To be a toy blogger, you may want to get some essential equipment. Hosting your blog is cheap, or even free, but there is some equipment you’ll want to consider. If you’re taking photos or videos, consider getting a good camera and mic. You don’t need anything too expensive if you’re starting out, but you’ll probably want something better than your phone.

If you’re a traveler, you may want to have portable equipment, such as a laptop, portable WiFi, and perhaps a translator so you can ask the people if you can vlog in their toy store.

Finally, consider creating some social media accounts to tie into your blog. These can attract new audiences and you can fill it with shorter content, such as pictures or smaller posts.


Get Ideas for your blog name!

What content do toy bloggers create?

Toys have been around for a long time, and there are millions of them. As such, the toy blogosphere is ripe with content. For parents, you can create blogs reviewing the latest toys their children will love. For adult collectors, you may look at rare and obscure figures. You can blog about anime figurines, or figures here in the States. Someone who is a toy store enthusiast may make blogs touring small toy stores and abandoned ones.

There are how-to guides as well for toy lovers. For example, older toys break, or their parts wear out, and if you’re a toy repairer, you can make how-to guides so that your audience knows how to fix certain toys. Nothing will keep an audience happier than knowing how to fix a toy.

Some may have podcasts and vlogs as well. With a podcast, they can invite other toy collectors and enthusiasts as guests.

Think about your love for toys and see how you can implement that into a blog.


Create engaging and relevant content

What makes a good blog post? This will all depend on many different factors, but for a toy blog, you’ll want to offer something new. Everyone has their own unique toy collection or hobby, and by creating your own spin, this can help you to create your blog.

Engaging content means content that is written well. You’ll want nice flowing content free from errors, and you’ll want to have your own voice as well. For example, you can write like a serious collector, or be more informal with your writing and have an inviting tone. It’s all up to you.

One piece of advice we can give you is to consume similar blogs. Find what makes them work for you and build on them. If you find something you don’t like about the blog, see how you can fix it.

How to grow your traffic

Even if you create engaging content, your audience won’t come automatically. You’ll need to get the word out. With that said, how does one do that? There are a few ways you can do so. Here are some ways you can bring traffic to your site.

Collaborate with other bloggers of a similar size.

Leave comments on their blogs. Shoot them an email. See if they can guest post on your blog, or if you guest post on yours. Collaborations help each one of you promote your blogs, and many will be glad to collaborate.

Tailor your website’s SEO.

Having the right keywords can help bring your blog to the top of the search results. For SEO, it may be worth it to hire a good SEO firm.

Have different social media outlets and post engaging content on them.

You can make an Instagram and post unique photos of your toys and your figure collection. A Facebook page can allow you to create engaging posts such as polls and memes that will get the audience engaged.

Promote your content.

You can pay a bit of money for a sponsored ad, or get the word out through word of mouth. While you don’t want to sound too pushy with your advertising, not advertising at all is a recipe for disaster.

Sound confident with your content.

You want to become an influencer, which means you want to convince your audience to make an informed decision about the world of toys.

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How to make money with your toy Blog

Making a toy blog is something you’ll want to do out of hobby. If you get money for it, great. If there’s a audience, your toy blog can be a side job you can use to buy more toys, or it can be something even bigger. With that said, how does one make money with a toy blog? There are a few options:

Guest posting

If you get big enough, some toy bloggers will want to use your talents for their blog. You can get paid to write posts, they get promotion from you, and you get some promotion too. It’s a win for everyone.


Once you have a big enough audience, many of them will gladly spend a few bucks every month to support you. You can reward patrons with premium content, providing them with exclusive toy reviews, a behind the scenes tour, or even hangouts where other toy collectors can speak to you.

Put ads on your blog.

While no one likes ads, they are used to make the website money. AdSense and other programs can fill your blogs with ads that don’t take out of the experience, but give you money.

A Web Store.

You can sell merchandise related to your blog. Who knows? You may be able to make money by selling your own toys. Ideas for merchandise include T-shirts, cups, and other little objects you can put your logo on.

Ads on YouTube.

If you Vlog on YouTube and you have a big enough audience, you can put ads on your videos so that you can be able to make some money with your content.


With these revenue streams, you’ll want to have multiple streams. The last thing you want is to put all your eggs in Patreon, and then your numbers go down. By having a large amount of revenue streams, you can be able to support yourself financially.

Top #3 toy Bloggers

#1 ToyNews

Sometimes, the best blogs have the simplest premise. ToyNews, just as the name says, is a blog dedicated to all the news about toys and the toy industry. There is a lot more to toys than a casual observer may think. There is a political side to toys, with laws and regulations in place that can hold back toy manufacturing. There are new toys coming out ever day, and discounts on old toys alike. ToyNews is a good blog to go to for your news, and if you want to be more journalistic in your toy blog, this blog may be a good place for inspiration.

#2 Marvel Toy News

Superhero action figures are a great niche to look at. Children love playing with them. Adult comic book nerds love to collect them. Therefore, you have a fruitful audience if you have a blog that knows how to appeal to everyone. Marvel Toy News does just that. As the name implies, it has the latest news about figures to come out of Marvel Comics. However, they also have reviews for collectors who want to buy the best figures, or for parents who want a fun toy for their child. There are a lot of superhero figures that are fun to play with, but there are knockoffs as well. This blog covers them all, and if you’re into collecting superhero figures, it’s a good place for inspiration. Excelsior!

#3 Neko Magic

One emerging form of toy collecting in the West is collecting figurines based off of anime characters or Japanese video games. For a collector of these, it can be a little tough. Finding figures in the west is harder, and you may have to shop hard to find them, or go to conventions. Unless you go to Japan, you may expect to pay way more for these figures. Also, you need to keep up with all the figures as well.

Neko Magic helps you keep up with the latest news on anime figures. Founded by Nekoyashiki Koyomi, this blog is dedicated to all the news for the anime world. Whether you’re new to anime figure collecting, an expert, or just a casual observer, Neko Magic is worth checking out.

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