Makeup and Beauty Business Name Generator & Ideas

Marketing Strategy & Useful
Advertising Terminology

Consumers seeking makeup and beauty products typically want to enhance their appearance or slow down the hands of time. Individual preferences will be determining for the lines of products to be pursued. Some women are most interested in the decorative value of cosmetics – bright colors, long-lasting finishes. Others want natural, wholesome and cruelty-free products.

A marketing strategy should be based on the characteristics that the respective target audience is predominantly interested in.

Brand names can easily put emphasis on long-lasting finishes, bright colors and high quality decorative makeups. A name that could indicate such characteristics is Vibrant Glamor or Bright Red Kiss.

When the quality of the ingredients and the health benefits of beauty and makeup products are the emphasis of the brand, a somewhat different naming approach will have to be adopted. Some of the brand names that could work in such an instance include Green Belle, Nature Lumina or Essence Le’fleur.

Keeping it simple is usually the best approach. Some of the brand names mentioned above have a really obscure history. It doesn’t really matter, however, because the brands are already globally-recognized and associated with certain qualities. A new market entry will find it much more difficult to become memorable through an obscure and complex name selection.