Woodworking Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your woodworking business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your woodworking business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our woodworking business name generator above and then scroll below to find the first step in the naming process.
- The Ole Time Woodsman
- Custom Masters
- Fine and Ornate Woodworking Studio
- Pro Carpentry Solutions
- Crafty Hands Furniture
- Walnut Perfection
- Iron and Mahogany
- Fine Finishing
- HandCarved WoodWorks
- Cabinets and Beyond
- Carpentry Royalty
- Majestic Furniture
- Wooden Accents
- Advanced Custom Woodworx
- Antique Woodwork Masters
- Elegant Curves
- Heritage Custom Woodwork
- Timber Revival
- Just Carpentry
- Carpentry Art
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Four steps to naming your woodworking business
This four-step process will help you name your woodworking business. In this example, I’m creating a name for a woodworking business that focuses on fine craftsmanship, the selection of the best materials and the production of an impeccable outcome that meets all client specifications.
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#1) Brainstorm your name ideas
A good brainstorming session starts with the exploration of the words and the phrases that make the most sense for the respective industry. In the realm of woodworking, there are numerous terms that result in a positive association and some visualization on behalf of potential clients. This is why I used words like “crafty,” “fine,” “elegant and “royalty.”
The quality of the materials is something else that may draw clients to your business. This is why I believe “iron” and “mahogany” are good choices. These are expensive materials that result in the creation of solid, fine and long-lived items.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great woodworking business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback, you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name sounds luxurious and expensive, it speaks of high quality products.
This name conveys a product that’s premium and very well made.
This name conveys a modern brand that can provide their clients with contemporary solutions.
This name conveys traditions and experience, two features that are so important for the creation of great woodwork products.
#4) Check It’s available
At this point, it’s good to have at least three great woodworking business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful woodworking businesses and break down why and how they’ve chosen to name their business and why it works for them.
Englander Woodworking instantly conveys an image of royalty, tradition and ornate wooden elements. The name works because it relies on a mental image most people have of traditional English furniture and royalty. It results in certain quality expectations that are definitely good for the brand.
Zen Space Makers tells people what they can expect after the interaction with the company instead of focusing on woodworking itself. While the approach is a bit more abstract, it can deliver great results when the name is combined with the right brand elements like a logo and a slogan.
Lumber Boys is a business that’s straight to the point and a bit more casual at the same time. This company knows its audience and the types of services these people are pursuing. The more casual and laid back approach results from this information and makes the title selection relevant.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming Your Business Not Describing It.
A typical pitfall most businesses run into is describing their business name too literally, using overused woodworking terms like building, remodeling and renovations. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real woodworking business named Small Woodworking Studio.
Literally, this name conveys you’re contacting a small studio that dabbles in woodworking. On a deeper level, however, the name conveys the fact that the production is limited and the studio is kept small to pay attention to details rather than opt for mass-manufacturing.
3. How to Make a More Memorable Name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Furniture Fixes, At Work Woodwork)
- Try using a word that wouldn’t be relevant when out of context (Above and Beyond Carpentry – above and beyond would typically mean exceeding expectations but in the realm of carpentry, it could literally refer to top to bottom product creation)
- Keep it short and simple.
4. Try Purchasing a Brandable Business Name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable woodworking business names could be:
- Woodilia
- Kreaton Woodwork
- Naturim Carpentry
You can find a full list of Brandable business names at Domainify.com
5. Avoid Combining Words Just to Create a Unique Name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Artsy Woodworking and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like ArtWorking, ArtsyKing and Artes Woodworking.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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Words Wood often describes
(“Wood ______”)
You can use these words to create Woodworking business names like ‘The Wood Block’ and ‘Chips ‘N’ Shavings’.
How Wood is often described
(“______ Wood”)
Example Wood company names using these related descriptive words ‘Bare Balsa’ and ‘MoreWood’.
Wood Adjectives
You can use an adjective in your business name to create a business name like ‘Gilded‘ or ‘Wood Carved‘.
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Wood Verbs
You can use a verb in your Woodworking business name to create business names like ‘Restore Workshop‘ or ‘WoodStripped‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Woodworking company names.
Wood in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Lignum
French: Bois
Italian: Legna
Spanish: Madera
German: Holz
Don’t forget to give our Woodworking company name generator a try!
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