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Ashley S.
Branding & Marketing Specialist
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How to name your vinyl business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to find a sound and brandable name for your new vinyl business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our vinyl business name generator above and then scroll below to find the first step in the naming process.
- Wrap It Up
- Sticky Vinyl
- Rockstar Print
- Moving Ads
- Art Decals
- Wild Outdoors
- Vinylfy
- Printastic
- Vinyl Vine
- Vintage Print
- Urban Prints
- Print.me
- Vinylistic
- Master Wrap
- Antique Wrap
- Vinyl Buddy
- SPIN Print
- Deluxe Record & Print
- StickIt
- Vinyl.me
Create a unique business name with our Business Name Generator!
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Wrap”, “Print”, “Stick” and “Art”, you can see that while these words can be related to the vinyl industry, they also suggest that you can expect durable, artistic and creative types of vinyl from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great vinyl business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium and specialized product mainly designed for vehicles.
This name conveys a product that is customizable allowing clients to design their own vinyls.
This name conveys a reliable and trustworthy product that has a long usage expectancy.
This name conveys a product focused on customizability and high-quality.
#4) Check It’s available
At this point, it’s good to have at least three great vinyl business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful vinyl businesses and break down why and how they’ve chosen to name their business and why it works for them.
Made to Last Vinyl, as a name, isn’t so creative, but it hits the point since it communicates the high-quality of vinyl the company produces. Customers are looking for durable vinyl that can endure all kind of outdoor conditions for a long period and that’s exactly what this name communicates. The name is sound, easy to remember and brandable.
EZ Auto Wraps is a business that’s made their name straight to the point so customers know exactly what to expect. The business focuses on designing customized vinyl and other graphics for brands and small companies. The name is easy to remember, extremely brandable and it’s completely related to the industry.
RoloTech Car Wraps is a great brandable business name that is memorable and conveys a business that’s technologically savvy.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused vinyl terms like black and white, car windows or tint. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real vinyl business named “Philadelphia Record Exchange”.
As soon as you see the name, you know that the company deals with vinyl records and that it offers customers a chance to exchange their records. Also, the name provides potential customers with even more information sharing that they are a local business operating in Philadelphia.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Vinyl Vine, Retro Records)
- Try using a word that wouldn’t be relevant when out of context (Vinyl Altar – Altar represents a collection which communicates a wide choice of vinyl records.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable vinyl business names could be:
- Acavus Print
- Piccolo Vinyl
- Epilar Records
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Vinyl Buddy and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Vinyl Bud, Vinyl Friend or Bvddy Vinyl.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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Sticker Titans, Wrap It, Banner Brothers, Dot Vinyls, Signature Wraps, Rapid Wrap.