Naming your Plumbing Business; competitor name analysis.
Allgood PlumbingYou’ll notice that the respective range of services doesn’t allow for a lot of creativity in terms of branding. Most companies choose a straightforward approach in terms of name selection and Allgood Plumbing is no exception. |
Hello PlumberThis company has adopted a somewhat more frivolous branding approach. Potential clients still get a good idea about the range of services but the name isn’t as stiff and formal as some of the others out there. |
Elite Sewer & DrainA company that offers a full range of services, Elite Sewer & Drain has chosen to exclude the word “plumbing” from its branding efforts. |
Above and Beyond PlumbingA name that shows potential customers that the respective company offers a full range of plumbing services. |
5 Star PlumbingWhile there’s nothing creative about the name of this plumbing company, it creates a sense of exclusivity and professionalism. A five-star experience is something that most customers will be willing to go for. |
Chuck the Water ManThis plumbing professional from Denver has also decided to choose something a bit more fresh and frivolous in terms of branding. |
Affordable Pipe ServicesThe company decided to let potential clients know right from the start that cost-efficient plumbing services are available. This is a smart approach as far as the attraction of new customers goes. |
Maintain the DrainA company from Baltimore, Maintain the Drain is also relying on humor to make the brand memorable and distinctive. |
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Branding Strategy & Naming Terminology
Effective marketing starts with the selection of the right name for your plumbing company. As you’ve seen from the examples already, most companies don’t choose a creative approach. This is why you have a wonderful opportunity to pick an original name and stand out.
Avoid the common clichés in the field. Using the words “plumbing” and “drain” in the name of your business will make it almost impossible to stand out.
There are alternatives you can try. A name like Go with the Flow is a lot of fun and it still tells potential clients what range of services you have to offer. The same applies to The Pipe Inspector.
When doing marketing, focus on convenience, quality and the range of services you have to offer. If you specialize in a specific sub-niche, make sure this information is displayed front and center.
Professional, emergency assistance, comfortable, comprehensive plumbing solutions, efficient unclogging, professional equipment, licensed, certified, guarantee, customer service, convenience, cost-efficiency
Demographic & Interests
Plumbing companies work with several kinds of customers, though most think solely about homeowners. The homeowner clientele varies from one district to another and from one household to the next. Some of these people are trying to save money. They attempt doing plumbing repairs on their own and when they fail, they call a professional. Others are looking for convenience and a job well done.
Other potential clients that plumbing companies may work with include business owners (like hotel and restaurant entrepreneurs), real estate agents, small businesses and even industrial clients. The type of service will vary, which is why some plumbing companies may specialize solely in the industrial or the residential fields.
Related Business Name Words