How to Start a Successful Yoga Blog
If yoga is an important aspect of your life, then you may want to build your own yoga blog! Below, we can provide some tips to help make your yoga blog successful!
How to Start a Yoga Blog
1) Finding your Niche
While yoga isn’t a difficult subject to write about, it can always be useful to find ways in which yoga applies to your life in ways that might not be true for others. This can mean so many different things, like sharing information about living a yoga lifestyle, focusing on specific types of yoga or teaching people about different yoga techniques.
Creating a list can be useful in finding some guidance for your blog. Listing what you enjoy about yoga and the kinds of things you’d like to accomplish in your blog can be useful tools in finding the direction you want to go in.
You can even choose to pair the yoga with topics like spirituality, philosophy or fitness, depending on what is interesting to you. The key is really to create a blog that focuses in on your unique interests while still providing access to something that people are interested in reading about.
At this point, feel free to take your time to really start to plan what you want your blog to be. The more fleshed-out it is at this stage, the easier it will be to get going on setting up the perfect design and topics.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a yoga blog could be: Uni Yoga, Yoga Tiger or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
For a yoga blog, there may be some things you need that not all blogs will require. However, this can depend on how exactly you’re formatting your blog and whether or not you’re including your own examples of poses for the audience. For some articles, like listing reasons why your readers should try yoga, this might not be needed but it can be useful if you’re interested in trying to teach yoga through your blog.
If you are planning on teaching some yoga poses, then you’ll need a space that you feel comfortable with being pictured online. Then, your yoga mat and a camera to catch pictures or videos of the various poses you may do.
Keep in mind that readers may not know all the steps to some of the actions or poses needed in yoga, so it can be useful to display the steps. Videos can also be a useful way to do this, because you can catch all the actions easily. That can also open up an opportunity to put out some YouTube videos as well as running your yoga blog.
In addition, it can help to make sure you have a blogging platform that you’re comfortable with. Many bloggers opt for WordPress, but the choice is completely up to you!
What content do yoga bloggers create?
There’s a multitude of content that yoga bloggers can choose to add into their blogs. Naturally, this begins with yoga. Depending on what you’re aiming for, this might include teaching some poses, talking about the benefits of yoga or ways to include it in everyday life.
Around yoga, there are also several other topics that you can choose to cover. Just make sure that you start small and work outward rather than overloading yourself with a ton of different subjects to write about. Once you’ve gotten a handle on yoga, you can move onto other things as well.
These might include travel, spirituality, mindfulness, diversity or just about anything else that you can pair with yoga in a succinct way. With those options, you can help readers to take deeper looks into more aspects of their lives and make changes that can allow them to be happier and more fulfilled.
The choices are wide open when it comes to choosing topics that work well alongside the topic of yoga. Just take some time and think about the ones that are most meaningful to you!
Create engaging and relevant content
When it comes to creating quality content, allowing for a comments section gives customers a place to share their thoughts, appreciate the post and give tips when needed. While it might seem like an intimidating prospect for more sensitive bloggers, keep in mind that you will be able to moderate those comments.
The idea is to build a community, not just provide something to read. You can also do this by building social media profiles for your blog as well, so that you can interact with readers outside of the blog itself. It’s truly a great way to ensure that readers will keep coming back.
Regularly providing new, interesting content can also be huge for keeping things afloat. If you can have set days for posting new content so that readers know when to expect it, that’s even better!
How to grow your traffic
To create a successful blog, you’re going to need plenty of traffic. However, not all beginning blog creators know how to build up their audiences. The good news is that there are many ways to help your blog to grow and your audiences to get the most from it that they possibly can.
One of the first things worth knowing about is SEO, which is also known as Search Engine Optimization. This refers to the process of adding keywords to your blog that people often search for. For this, you can use something like Google Keyword Planner to search around for popular keywords.
Next, having a blog that looks nice overall is going to ensure that people who visit your blog will enjoy it enough to visit it again. This means designing it in a way that is nice to look at, easy to read and formatted in a way that functions well on mobile as well as PC.
Another great method is to network with the owners of similar blogs and swap guest posts to allow regular readers on each blog the chance to check out something new.
How to make money with your Yoga Blog
One of the most common ways that bloggers make money with their blog is through selling ad space. This means that relevant ads may be placed in certain areas on your blog that people can click on to check out cool items and make purchases if they choose.
Oftentimes, this can mean either pairing with a program like Google AdSense, which can function as a middle-man, connecting relevant products and services with your site. Otherwise, you can also choose to seek out companies yourself to sell ad space to. While this can take a little work, it may result in greater income as well.
Another option you have, if you’re not a fan of glaring ads, is to use affiliate links. This method can be a little more subtle, because it allows you to talk about products you may already want to share with the readers anyway. The only difference is that instead of a regular link, the affiliate link allows you to earn a little money if purchases are made using it.
Some other options you have are sponsored posts, selling your own products or offering bonus content for those who are willing to pay for it.
Top #3 Yoga Bloggers
The creator of the daily yoga blog began their career after falling in love with the yoga videos of Rodney Yee. The blog was initially created to allow for the exploration into what the world of yoga has to offer. Now, it offers a variety of topics including fitness, tech, meditation and of course, yoga.
This blog is really an example that shows what a yoga blog can become. You can clearly see the love and care that the blogger has for this blog as well as helping those who follow the posts within it.
In the Mindbodygreen blog, yoga is just one of many topics that are designed to help people to feel healthy and beautiful inside and out. Because of that, they include topics like exercise, food and even parenting on top of writing some useful posts about yoga.
This is a blog that has been going strong for nearly ten years, meaning that it’s one that knows what people want when it comes to a fantastic blog. When you’re setting your sites on what you’d like your own blog to become, take a look at this one!
#3 Yoga Journal
Yoga Journal is a name that has been around for over 40 years. It began as a magazine and later moved into a blog format as well as print. That really goes to show that this is a blog that is run well and provides information that people really want.
Within the blog, you can find guides to practicing yoga as well as videos and information on meditation. It’s simple and easy to navigate, but absolutely packed with useful information for readers. Make sure to check this one out!