How to start a successful writing blog
A writing blog gives you the chance to share your passion and your professional tips with the world. Here’s everything you’ll want to know when starting and growing your blog
How to Start a Writing Blog
1) Choose a Niche Topic
A writing blog can have so many faces. It can be your creative outlet, your chance to highlight your work and even find potential clients.
Choose the specific niche and the nature of the writing blog you’ll be setting up. If you have a theme, you will find it a lot easier to come up with a content plan that makes sense.
Writing blogs can be focused in an array of niches. Some of the possibilities include:
- A portfolio blog for a freelance writer
- A blog in which a writer shares their short stories, poetry, fiction, etc.
- A blog about writing – professional tips, ideas, becoming a writer and earning money from it
- Author highlights blog – this one could feature interviews with different writers, their professional secrets, tips and guidelines
- A writing and literature analysis blog that targets predominantly students
It’s really up to you to choose the niche that you know the most about and that appeals to you. The above-mentioned are just a few examples. There are many other ideas and topics you can explore in the realm of writing.
2) Choose the Name, Set Up the Blog
It’s now time to focus on the creative aspects of setting up your blog.
A good name is an absolute essential. It’s the first thing that blog visitors will see. The blog name should make them curious and willing to explore the content. It should also be catchy and easy to remember.
Sit down and carry out a brainstorming session. Explore different ideas and directions without attempting to edit. When you have a number of names written down, you can start refining those prospective titles.
You can choose a serious, humorous or even an artistic writing blog name. Quill and Ink is indicative of classic literature. The Blogger Millionaire suggests you’ll be providing professional tips to those interested in writing and turning this passion into a career.
If you don’t know how to get started, try our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Check out our full guide on the best and easiest way to set up a WordPress blog here.
3) What Else You’ll Need
A successful writing blog will need a few additional pieces of equipment/essentials in order to turn into a full-time, professional endeavour.
For a start, you’ll need some text editing software. If you don’t have the Microsoft Office package, opt for something functional and free of charge. OpenOffice is one such choice and many writers also prefer Google Docs.
You’ll also need a plagiarism checker and the best one to invest in is Copyscape.
As a writing blogger, you’ll also need to establish your online presence. Social media like Facebook, Twitter and LinkedIn are great choices for increasing the popularity of your blog, building your reputation and even reaching potential customers.
What content do writing bloggers create?
The type of content will be heavily dependent on the niche that the writing blogger has chosen.
Good content can highlight certain literary works or provide upcoming writers with industry tips. Writing is a talent but it’s also a skill that can be learned. Someone who has enough experience with it can teach others about the essentials of becoming a good writer.
Writing blogs can feature a wide array of content – poetry, short stories, literature analyses, how-to guides, short tips and listicles, interviews with writers, industry news, etc.
What matters the most is choosing one topic or style and sticking to it. Obviously, you can diversify your content every now and then. Once you become popular for a certain type of writing, this is precisely what your audience would expect from you in the future.
Create engaging and relevant content
The quality of writing is of paramount importance in this field.
A successful writing blogger should be recognised for their eloquence and style.
Take some time to explore the best writing blogs out there and to learn from these examples. Do a bit of analysis. Pinpoint the best features of the blog and the ones that seem to miss the mark. If it were up to you, how would you modify the blog?
Based on these sources of inspiration, you can come up with both topics and a writing style that would be suitable for your audience. For the purpose, you’ll need to come up with an audience profile and determine the specifics of the content that will appeal to the respective group of people.
How to grow your traffic
You can rely on multiple approaches to maximise the traffic to your writing blog.
For a start, create quality content frequently and consistently. The content is your blog’s biggest asset. Even if you acquire a big audience, you will lose some of the traffic in the absence of regular updates that keep readers engaged.
Learn and master the basis of search engine optimisation (SEO). Search engines like Google produce a large portion of traffic for well-optimised sites that reach the top of the search engine results page (SERP) for keyword of preference.
A few other methods you should explore in an attempt to boost traffic include the following:
- Social media marketing
- Publications on industry forums and within specialised communities
- Guest posting on popular websites
- Paid advertising on Google and social media like Facebook (incredibly cost-efficient and capable of giving you a highly targeted audience)
How to make money with your writing blog
You can earn an income from your writing blog.
If you’re a freelance writer, you need to make your portfolio highly visible. This way, the writing blog will reach the right group of people who may hire you for their projects. Use the website as an opportunity to find clients. For the purpose, you need to optimise the content for the right keywords.
Google Adsense and other types of contextual advertising are always a good choice for the generation of a bit of passive income.
You can have some of your content available for sale. Give readers a short preview and develop an ecommerce website that allows for the sale of your articles, blog posts and the other types of content you specialise in.
Finally, you can sell course, webinars, ebooks and other writing-related products. Sky is the limit when it comes to developing your own line of writing-related books, guides and course materials. These are easy to put together and once you’re done, you’ll simply be left with marketing and selling.
Top #3 Writing Bloggers
The Write Practice focuses predominantly on the provision of professional tips for writers.
The blog was started in 2011 with the aim of sharing ideas and writing tips with writers. Ever since, the blog has grown significantly. It features numerous articles that highlight aspects of being a professional writer like self-publishing, creating a sustainable professional routine, finding inspiration, dealing with clients and meeting deadlines.
There are additional interesting sections on the site like programs, contests and books. The Write Practice has its own community forum where writers exchange ideas and share their professional frustrations.
On top of all that, The Write Practice features tutorials and job postings/offers. In a sense, it has turned into a one-stop-shop for professional writers who have no idea how or where to get started.
Previously called Grammar Girl, this is a niche writing blog about grammar, punctuation and the challenging language rules so many of us are unfamiliar with.
The blog was started by Mignon Fogarty. She’s recognised for her contribution to the writing world and her blog has received recognition from Writer’s Digest. Recently, Fogarty was also induced to the Podcasting Hall of Fame.
Her content explains challenging concepts in a simple way. The articles are often accompanied by audio recordings that provide examples and shed more light on specific grammar principles.
The Grammar Girl has a well-established social media following that delivers sustainable website traffic. She has over 678,000 followers on Facebook and over 278K followers on Twitter.
Kristen Lamb is a published author and her book We Are Not Alone – The Writer’s Guide to Social Media quickly became a best-seller. Her other quite popular title is Are You There, Blog? It’s Me, Writer. Lamb also publishes fiction with The Devil’s Dance being her most prominent work.
Kristen is known for her humorous, approachable writing style. Apart from starting her own blog, she’s the founder of WANA International – a company dedicated to providing continuous education for writers in a digital age.
The blog features numerous interesting tips and articles writers can rely on to build a steady career. There are also books, videos and classes/tutorials for writers that help Kristen monetise her online presence.
Kristen Lamb also offers professional consultation sessions, which are available through her blog. Over time, she has established a personal brand that’s quite popular on social media. She has over 15K Twitter followers and a YouTube channel dedicated to writing.