How to Start a Wine Blog

Want to turn your love for wine into a career? Here’s everything you’ll want to know when starting and growing your wine blog.

A wine blog is explicitly dedicated to wines. You can focus on one specific aspect of it or categorize it. However, the crux of the matter is nothing complicated — just blog about wine and anything related to it!

If you love wine, starting a wine blog will be very easy and fun for you. There are many creative avenues you can explore to help you learn more about this highly popular subject. From writing about the wine itself to delving deep into personal wine-related stories, there is so much you can do with your wine blog! 

We are here to help you make your dream come true with this guide. Stay with us!

Having Wine Knowledge & Qualifications

In order to understand the world you are stepping into, you should have a full-rounded knowledge of it. That said, before you start your blog or decide on the blog topic, you might want to do some research to have a thorough knowledge of the wine industry. 

However, if you are already well-versed in it, it would not hurt to brush it up and update your information for better chances of success.

Though Google and other search engines, along with wine-related books, would help you a lot in this process, you can try out the WSET courses as well. These are internationally recognized and divided into different graduation levels. 

You can move up depending on your ability and interest in this field. With a formal wine education, your blog will certainly gain more recognition and credit. Moreover, your audience would gain more confidence in your content as you consistently deliver far higher quality content.

Benefits Of Wine Blogging

If you are passionate about this particular subject, blogging about it will be easy for you and beneficial to others like you. 

You can expand your own base of knowledge through research for your content. Moreover, you can share your information with like-minded people who would highly appreciate your blog. 

If you follow the monetization steps, in addition to writing about something you love, you can also earn money from it! 

Now, doesn’t that sound like a dream? Next, we’ll be taking you through the easy steps of starting a wine blog, and we will be starting with your niche.

Step 1: Pick A Niche For Your Blog

The word “niche” refers to the specific topic you want to present to your target audience. It is essential that you narrow down your wine blog idea to something specific, as the concept itself is very general and broad. 

The areas of it you find more interesting are the best suited for your blog. You can also look through Google Trends to find out what is trending in the wine world.

Some questions you might want to consider while deciding on your niche are:

  1. What specific topic about wine are you most interested in?
  2. What are the popular trends in wine blogging? Do you want to stick to them or mix things up?
  3. Is your topic engaging, entertaining, and interesting for your target audience?

Step 2: Choose The Name And Set Up The Website

Your blog name is very important because this is what will represent you and your idea. In addition, your name is your brand identity. So, you must be very careful when making your decisions. 

An ideal name should be easy to remember. Therefore, it must be short and simple. Moreover, if it is catchy and humorous, people will most likely remember it quickly. 

Some ideas are The Wine World for a blog on the different kinds of wines around the world. However, for a wine history one, you can go for something like Wines: A Glorious History

Look through the other wine blogs for inspiration for your name idea. You can use our blog name generator for help. The generator will help you create unique and interesting name ideas for your wine blog. 

Some questions to keep in mind while choosing a name are:

  1. Does it describe you and your content well?
  2. Is it easy to remember and simple to understand?
  3. Do you want something funny and smart or serious and straightforward?

Once you have successfully decided on the perfect blog name, it is time to set up your website. 

It is fun, easy, and quick, so you don’t need to worry much about it. WordPress is one of the best platforms you can use for this. It gives you a free template to start your work with. However, if you want to personalize more, you can buy other fun templates as well. 

We suggest going with BlueHost for hosting your website. This company offers a one-click WordPress installation tool and a 60% discount on hosting services plus a free domain name.

Step 3: The Essential Equipment

The wine blog business can be a bit expensive. However, these investments are essential if you want your blog to stand out and be of great quality. So, we suggest you look well into it. 

For example, if you want to make wine tasting content, the wine itself will cost some money. However, if you want a vineyard-related travel blog, there are significant expenses to consider. 

In addition, if vlogging, as in “video blogging,” is what you are looking into, you need a good camera, a mic, and a laptop for editing videos. In this way, you need to note down all the essential equipment you will need for your work and make a budget so you don’t have any problems later.

Some questions to consider in this step are:

  1. What is the equipment your content will need?
  2. What types of equipment can you do without, and which ones are absolutely essential?
  3. Are they friendly to your budget?

Step 4: Grow Your Traffic

Traffic refers to the number of people who visit your blog. Therefore, growing traffic to your blog simply means increasing the number of people who visit your blog on a daily basis. 

The higher the number, of course, the better it is for you. Therefore, it is absolutely necessary that you invest enough time, energy, and perhaps money in this step of the process. Some of the ways you can ensure steady growth of traffic are:

  1. Frequent content: the more quality content your offer your audience, the better your traffic gets. Your blog should be full of interesting stuff to go through and not empty. An empty blog is a dead blog. Therefore, set weekly or monthly targets for a content update on your page. Mention the update periods on your website, so your followers know when they will get something new.
  2. Good titles: titles are very important as this is the first thing people will notice about your articles. Depending on whether the title is good or bad, people will either choose to visit your blog or ignore it. Therefore, your content must have good and attractive titles.
  3. Photos, videos, and links: Make sure that your content is attractive and not just interesting. It is the layout and design of your article will ultimately attract your audience to read it further. Therefore, this is an important tip. Using photos and videos can help a lot because they not only attract more attention but also does it quicker and holds it longer. Moreover, add links to other blogs and other companies in your article when you mention them. This will get you noticed by your peers in the same field and also build good faith. They might just link you back, which would allow you to have some of their traffic as well.
  4. Keywords and engagement: Keywords are essential for Search Engine Optimization. Therefore, make sure each of your articles is keyword optimized. This will significantly grow your audience. Moreover, engaging with your audience is another good way to maintain your audience and grow them. Take their comments, feedback, suggestions, ideas, etc.

Step 5: Monetize Your Wine Blog

You can earn money from your wine blog. It isn’t even that complicated. Some of the best ways of monetizing your blog are:

  1. Ad space: You can rent out the free space on your website to different companies. They would pay you money to display advertisements for their products or services. This ensures steady monetary growth through your website easily and simply.
  2. Sponsored content: For this, you need to find a sponsor who will pay you to make content about their products or websites and then post it on your blog. If you are smart in choosing your sponsor, you can also write about wine-related products and services. This will easily fit your blog niche and let you earn money through published posts!
  3. Members-only content: If you want to use just your work and your website to earn, this is one of the best ways. Create a subscription mode for higher quality articles and more content that only members who subscribe can get.
  4. Merchandizing: Once your blog has kicked off and started doing well, you can use your brand for merchandising. This means you can sell physical objects with your brand on them. This includes mugs, caps, hoodies, and more for your fans and followers. This will allow you to get some extra money and help a lot with offline promotions.

Wine Blogging Content Ideas

Your content must be relevant and engaging. High-quality content is essential for kick-starting your blog and growing it further. 

Your articles must be well written, videos and audio well-edited, and content well researched. Whatever idea you wish to work on has to be informative and engaging to ensure the utmost audience satisfaction. 

Allow your audience space to share their views, comments, and stories related to your blog on your website. Be open to feedback and acknowledge suggestions from your audience for future content ideas.

Some ideas you can use for your wine blog are:

  • Wine reviews
  • Winery profiles
  • Wine region profiles
  • Tips and tricks for wine selection
  • Wine and food pairing
  • Basic wine knowledge
  • Wine history in different cultures around the world.

Top #3 Wine Bloggers

Fernando Beteta

Master Fernando Beteta is a sommelier who writes intensively about his passion for wine in his blog. After studying hotel management and working at high-end hotels around Europe and Thailand, Beteta finally accepted the position of a sommelier at Chicago’s Park Hyatt hotel. 

He has several awards to his name for being an exquisite sommelier, such as America’s Best New Sommelier in 2007. However, he thinks of this as more of a lifestyle than a job and enjoys it thoroughly. His blog gives not just a look into the life of a sommelier but also some more exciting yet rare information about wine in general.

The Wine Wankers

This blog is run by Conrad and Drew from Australia, who deliver interesting content with a sharp sense of humor. 

Loaded with gritty humor, unorthodox content, and a lot of fun, their blog is one of the best-rated across social media platforms like Instagram, Twitter, Facebook, etc., with a huge fan following. 

The Wine Wankers offer you insight into different kinds of wine, wine equipment like glasses and gadgets, and more. Moreover, they also post about fun experiments with wine and important tips for ordering and having it. Their blog is also divided into two different segments, one for Drew and one for Chad, making it more personalized. 

Overall, The Wine Wankers is full of exciting, out-of-the-box content about wine and anything related to it.

Wine Folly

This blog is run by three individuals — Madeline, Justin, and Chad, and their aim through this blog is to explore the several angles of the wine industry. 

Their articles offer you information about wine regions, tips and tricks in wine drinking, the food you can pair with different kinds of wine, and similar stuff. 

Moreover, they offer several guides regarding the wine world — from beginners to a wine club, they have much covered in this section.


Wine blogging for a passionate wine lover is indeed a piece of cake. The start is to decide on your niche, name, and website. With effective promotions and traffic growth, it is only a matter of time until your blog starts making money! 

Moreover, the wine world is vast and exciting, with a variety of topics you can choose from. This makes sure that your blog never runs out of fun topics and that your audience is always surprised, satisfied, and looking forward to more. 

As long as you focus on good topics, quality content, smart promotions, audience interaction, and daily update, there is nothing that can get in your way of having an ultimate wine blog!

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Dominika Kaminska

Dominika Kaminska

Amazing content you need, amazing content we deliver. Whether you need marketing, e-commerce, or business information, Dominika is here to guide you through it all.

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