How to start a successful Wine blog
Want to turn your love for wine into a career? Here’s everything you’ll want to know when starting and growing your wine blog.
How to Start a wine Blog
1) Finding your Niche
Ah, wine. Some people drink it after a long day to help unwind. Others like the taste and are wine snobs. Many people have their own stories with drinking wine, ranging from laid back to wacky. If you love wine, starting a blog about wine may be a fun idea.
With that said, you need to find your niche before you get started. A niche is a specific topic that has the potential for an audience.
Wine is a topic, but it’s not specific enough. There are many niches in the wine community, such as wine tasting, different wines of the world, wine manufacturing, and the list goes on. Finding the niche you’re most interested in may be the best way to start your wine blog.
How can you find your niche? First, make sure it’s something you’re passionate about. Writing about something you couldn’t care less about is not the key to success. Once you have found your niche, you want to make sure it doesn’t have high competition, but not so little competition it has no audience.
Sites like Google Trends can be able to help. If your niche is trending consistently, yet isn’t huge, you may be able to find a niche that can be turned into a profit.
Think about your love for wine and figure out some specifics.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a wine blog could be: Worldly Wines, Taste Test With (Name), or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
Starting a wine blog costs very little, but there are some investments you may want to make.
First, think about the content you want to make. A blog can have written content, images, vlogging, or a combination of everything. If you’re going to taste wines, you want a good camera. You don’t need a camera that costs thousands, but you may want something a little better than your phone camera. You may need a mic as well. And, of course, you’ll want to have wines to try out.
If your blog is traveling-related, you’ll need a laptop and other equipment to stay connected to the Internet. This is all common sense stuff, but some people are so excited with their blogs they forget that common sense isn’t so common at times.
Finally, think about your social media. A blog needs social media pages to promote it. Instagram is good if you take pictures with wine. YouTube is good for vlogs. Facebook is good for a mix of different content.
Also, remember to track your expenses for tax season.
What content do wine bloggers create?
There’s a lot to do with wine. Casual drinkers, or people who don’t drink it, may just see it as another alcoholic beverage, but there is a lot more to it than that. Someone who follows wine blogs may do so because they want to hear about the latest wines out there. They want to try some obscure wines or some diamonds in the rough. They’ll want to know what wines to avoid. Others may follow wine blogs for unique stories related to wine, or because they want to know the history of wine, as it is connected with many cultures.
There may be how-to-guides on how to enjoy your wine, reviews of the latest wines, and vlogging as well. There may be some artsy photos involving wine bottles and glasses. The list goes on, and someone who has creativity can thrive in the wine world.
Some may have podcasts as well, where they talk about their wine stories and callers share their own stories.
All in all, you can do quite a bit with wine. With that said, what kind of content is the most engaging?
Create engaging and relevant content
If you want to create content, you need to make sure it’s relevant and engaging. Here are some tips to help you with that.
Your content needs to be good. If you’re a wine snob, you may want to use more flowery language that’s free of errors. If you’re presenting yourself as a wine mom, your style may be a bit more informal and even crass. See what other bloggers are doing and try to implement that. Don’t steal from them, but instead take good elements and put them in your own words. Allow feedback for your blogs so you can improve.
Your content should be relevant as well. You’ll want to try to be one of the first bloggers to write about the latest wines, and while you can go on tangents here and there, the main focus needs to be about the world of wine.
If you plan on vlogging or podcasting, make sure your vlogs are well-edited. Free from word stumbles, fast-paced, and getting to the point while allowing for audience engagement.
A good blog post about wine will explain your topic well while allowing for expansion. For example, you review a wine, and in the first paragraph, you summarize what you think about it. For those who want to know more, you can then allow them to read further for deeper thoughts concerning the wine.
How to grow your traffic
One of the toughest parts of any blog is growing an audience. As mentioned before, you want a niche that has the potential for an audience while not being too overcrowded in the competition. Even so, you have to make an effort to attract an audience. Here are some ways you can do so.
First, you have to put good care in your content. Keep a consistent voice. Find a unique way to write about wine. Make sure your content is carefully crafted and free of any typos. Having a test audience or a second pair of eyes may help you with that.
Collaborate with other wine bloggers! One of the best ways to grow an audience is with the “I scratch your back, you scratch mine” technique. Engage with wine bloggers of a similar audience size. Volunteer to guest post on their blogs, then promote your blog. They can be guests on your vlogs or podcasts. Don’t be against the competition; work with them!
Have a website that is SEO optimized. Fill it with the most relevant keywords and give it some relevant images. Make sure your blog has fast loading times and be sure that it’s an overall good experience for anyone who visits it for the first time. Create content that encourages the viewer to read other posts or watch videos. Don’t design your website so that your viewer leaves the site after looking at one page.
Engage with the audience. Respond to as many comments as you can, and listen to feedback. Many audience members won’t care for your blog if they feel like they don’t have a say. This isn’t to say you should bend over backwards for your audience, but be open to some feedback from your fans.
Have social media pages dedicated to your blog. Post memes, content that promotes engagement, and other content that can build traffic. Consider hiring a social media expert if possible if you feel like you aren’t an expert in that department, or lack the time to do it.
How to make money with your wine Blog
You should start a blog because you’re passionate about wine and not for the money. However, if your wine blog becomes big enough where you can make it a side job, or even a full-time career, don’t sleep on that. Here are some ways you can make money with your blog.
Patreon. This is becoming one of the biggest ways for content creators to make money. Your fans pick an amount of money they want to donate each month. One way you can incentivize your audience is to have perks. Patrons can receive exclusive wine reviews, a hangout where fans can share wine stories with you one-on-one, and other premium content. The more they pay, the more content they can get.
Sponsorship. When you get big enough, some wine companies may pay you to promote their wine, or pay you to review it. Reach out to some companies that may want a podcaster to advertise their goods. Many companies will gladly do it.
If you’re a YouTube vlogger, you can monetize your videos if your audience is big enough. Just follow all the guidelines and you can make some money. This has become one of the most popular ways for video producers to make a living.
Don’t forget about putting ads on your blog. AdSense and other programs can make it easier than ever. Nobody likes ads on their websites, but that’s how people make money.
While not a way to make money, we should mention that you can be paid to go to events and to travel if you get big enough. You may be invited to wine tastings and other conventions if you’re popular enough.
One tip is to have multiple revenue streams. Don’t rely solely on Patreon, on your ads, or focus on another stream. Instead, keep them all balanced.
Top #3 wine Bloggers
VinePair is a team of bloggers who have various content about wine and other spirits. They do reviews, have best-of lists, have news about the wine world, and even have their own shop. If your niche is wine reviewing, it may be worth it to check out some of their posts for inspiration. Reviewing is popular because everyone wants to hear what others have to say about a particular brand of wine. With so many wines out there, reviews help the customer pick which ones are worth checking out and which ones they should wait for a discount before trying.
Like any other good blogger, they also have other social media accounts as well. For example, they have an Instagram where they post aesthetically pleasing photos involving wine.
Fermentation has been around since 2004, and it was started by Tom Wark. In it, he discusses the media surrounding wine and wine politics. When you think of wine, you may not think of politics, but one look at his blog posts can change your mind. For example, he posts about the changes a wine company has to make to adapt to millennials. Another blog posts involves changing the wine industry altogether. If you’re a huge wine fine who likes to be involved in the wine scene, this blog may appeal to you. Having content that makes you feel like you’re being challenged is always a fun read.
Rockin Red Blog is started by Michelle Williams, and her blog details wine travels, ways to pair your wine with different foods for the holidays, and more. It’s a more casual, laid-back blog, for those who enjoy wine but aren’t too snobby about it.
What appeals about this blog is that it’s good for experts while also appealing to newcomers. She has a blog series called Wine 101 where she introduces you to many different types of wines. If you’re thinking about a blog that’s friendlier to a newcomer of wine and doesn’t gatekeep, this may be a good one to try.