Are you curious about starting a videography blog? This guide has all the information you need.
We once lived in a time when making videos was only meant for trained professionals with the top equipment on the market. However, with the invention of smartphones and the internet, nearly anyone can produce some good quality videos, even if you are not that experienced.
If you are ready to venture into the world of videography as a blogger, we will give you all the right directions. In this guide, you will find the complete steps to starting a videography blog, including the equipment needed. So read on!
What Do Videographers Do?
Videographers execute a variety of tasks, including planning, shooting, and editing footage to make high-quality videos of various types. Some videographers handle every step of video production themselves. Others may want to hire a team of individuals to assist with lighting, sound recording, and other critical video aspects.
Suppose you’re just getting started with a basic videography blog. In that case, you’ll probably want to learn about every aspect, so you can teach how to make simple videos until your readers can increase their production capabilities.
Are Videographers In Demand?
You might believe that videography skills are only useful if you work on a television or movie set, but there are a variety of sectors that demand video content. One might work for a huge production business or go freelance, marketing your online video portfolio through social media and paid advertising.
Individuals and businesses engage video producers to create videos for corporate training, small company advertisements, weddings, and real estate. Nevertheless, the more detailed your videography blog is, the better your chances of attracting your target audience.
Getting The Essentials
If you want to start a videography blog, you’ll need a nice video camera. High-quality video cameras are not expensive, and you do not need to spend money on anything that a professional filmmaker uses to shoot outstanding videos.
However, you’ll need something more than your phone. Consider purchasing a camera if you’re going to take images in addition to videos.
Videographer Gear And Tools
When deciding on the equipment you’ll need for your blog, it’s a good idea to have an excellent notion of the videos you’ll be making.
Are you planning to film a vlog of your daily activities? Your topic matter will most likely guide you to preferred methods and equipment.
However, don’t panic if you’re unsure what kind of work you want to pursue. We’ve compiled a shortlist of necessary video equipment for beginners.
As a newbie, starting a videography blog might be intimidating because of the costs. However, you can use a piece of equipment you already own: your smartphone.
If your Android or iPhone is less than a couple of years old, you’ll probably have everything you need to shoot high-quality video—and, perhaps more significantly, think like the videographer you want to be.
Check if your smartphone camera can capture 1080p video, the industry standard for high-definition photos. That’s all the quality you’ll need to make visually appealing videos that appear well on the web.
Small digital cameras, which many of us used before smartphones, are still accessible (and much improved!) today. These compact, lightweight cameras, sometimes referred to as “point-and-shoots,” are good for recording high-quality video and taking images.
This makes them ideal for traveling and recording video on the go. And many variants are available for considerably under $500.
However, before you buy a point-and-shoot camera, keep in mind that you will have to make certain concessions in terms of image quality and usability. DSLRs have interchangeable lenses, whereas point-and-shoots do not.
DSLR and Mirrorless Cameras
Many videography blogs use DSLR cameras as their preferred cameras. They have enormous sensors and can provide exceptionally high image quality, flexibility, and control, as well as being infinitely adjustable via interchangeable lenses.
Furthermore, for an even better option, one can try mirrorless cameras. Mirrorless cameras often offer minor improvements over DSLRs and are greater in autofocus capabilities.
When you see footage of individuals doing outrageous things on the internet, you can bet they shot it with an action or sports camera, such as the well-known GoPro.
To help audiences feel immersed in the action, these compact units have a wide-angle lens and image stabilization. However, the lack of viewfinders, high-quality audio, and other features could be a concern.
You probably don’t want to buy a bunch of gear right away since you’re just starting out. However, if you are just looking to buy one accessory for your first set of published videography blogs, make it a tripod. This is the most straightforward method for keeping your footage steady and professional-looking. You can also choose to buy the following.
- Camera light: This light can fill in shadows on your subjects’ faces.
- Three-point lighting kit: This is the industry standard, and it includes a key, fills, and backlighting.
- Shotgun or lavalier microphones can help you record high-quality sound even if your subject is standing or moving around while speaking.
- Extra batteries and memory cards can help you extend the life of your equipment and shoot for as long as you need.
After you’ve finished shooting your footage, you’ll begin the editing process.
If you ask any experienced videography bloger where he makes his content, you’ll almost surely hear about the editing room. Without the use of editing software, no matter how polished your footage is, it won’t be very appealing to viewers.
Fortunately, with a variety of strong (and free) editing packages available, video making for beginners is simple. Apple’s iMovie comes included with every Mac machine and is still a favorite among videographers.
Even in their free, slightly scaled-down versions, Da Vinci Resolve and Lightworks are sophisticated, professional-grade editors available for Mac, Windows, and Linux.
Adobe Premiere and KineMaster are two other popular editors. If you only need to make simple edits, Pinnacle Studio 22 and Corel VideoStudio are also good options.
It’s easy to be carried away by the power and low cost of today’s video equipment, only to be overwhelmed by what appears to be an infinite number of options. As a general rule, keep your early gear investments to a minimum.
It’s preferable to start with whatever basic tools you have (or can borrow from friends) and then add particular items as you better understand and prioritize your needs.
What Videos Can You Create?
Videography is a broad topic. You can dedicate your blog to displaying only your work. You can make videos about anything, whether they are about nature, telling a story, or simply chronicling their trips. Here are some examples of videography blog videos that you can start with:
Since the industry produces commercials and advertisements more frequently than feature films, there are several prospects for working videographers. Brands’ video advertisements can differ depending not only on the product or service being sold but also on the intended location of the ad.
Social media video commercials are all about being punchy, attention-grabbing, and often considerably simpler than other ad films.
Businesses use videographers to provide a wide range of video content. They may wish to create behind-the-scenes videos to show what they do to potential clients or business partners, to promote their facilities, or introduce their leadership or key workers. Companies may also require professionally produced internal movies, such as training videos.
Many people frequently hire videographers to film events ranging from business to weddings to concerts. Depending on the event, the video can be edited into a documentary or left as individual snippets.
Create Music Videos
Music videos are a great way to promote songs by artists big and small. The music video format is popular among videographers because it is typically creative, imaginative, and fun.
Create Travel Videos
Travel films might contain documentaries about a location, travel guides with recommended places to visit, or simply short vignettes that offer a feel of the vibe of a particular location.
How To Boost Your Videography Blog Traffic
With so many videography blogs out there, you need to create a convincing online video portfolio to display your work and attract your target audience.
One of the many advantages of developing an online portfolio is using search engine optimization, so potential clients will find you when they search for your services. Here are some pointers on building a videography blog in five easy steps.
1. Come Up With A Catchy Name
The first thing that attracts clients is the name of a business. So, coming up with a good and catchy name is very important. If you are stuck, try using our Blog Name Generator.
2. Publish A Selection Of Your Finest Work
Remember to prioritize quality over quantity when selecting which work to include. Including less spectacular work because you don’t have a lot of samples to offer will just undermine your portfolio’s overall impact. You should also ensure that the videos you’re exhibiting are of the type of work for which you’d like to be employed.
3. Choose A Website Builder To Host Your Site
You don’t have to waste time learning how to build an online portfolio from scratch. Instead, use an easy-to-use website builder that allows you to create a professional website in minutes, regardless of your level of experience.
We recommend BlueHost to host your website because they feature a simple one-click WordPress installation process. Here you may receive a 60% discount on hosting and a free domain name.
4. Choose A Video Website Template And Upload Your Content
Pick a good template that can manage large file sizes without compromising video quality or slowing website load times. Upload your material and include a basic about page and contact form.
5. Customize Your Portfolio
Change your fonts & colors, upload your logo and brand pictures to communicate your design aesthetic to potential clients.
6. Optimize Your Website And Connect Your Social Media Accounts
Now that your website is complete, simply follow the steps to ensure it properly sets you up with Search Engine Optimization. Then inform your friends and relatives about your new venture and begin selling yourself!
How To Monetize Your Videography Blog
In the U.S., the average videographer earns about $70,000, with the top 10% earning more than $90,000 and the worst 10% earning less than $45,000.
This varies depending on geographic region and other factors, but it shows a reasonable salary range for someone working in video. Because of the technical competence necessary in generating high-quality videos, as well as the time involved, it’s a well-paid profession these days.
With the growing importance of video in business, there are new opportunities for you to build a reputation not only as a blogger but also as a professional.
Top Videography Blogs To Follow
Wanting to work in the video-making industry will require you to look at many options. So, looking at the portfolios of some great videographers is a great way to get inspiration. With distinct styles and different professional paths, let these videographers get you excited about starting your career.
1. Latimer Studios
This blog is for wedding videography established by Daniel. Everyone who is getting married wants someone to capture their big day, and this video shows off the many weddings he’s photographed. This blog is excellent for future wedding videographers seeking inspiration, as well as anyone who is interested in weddings or looking for wedding ideas.
2. Indie Filmmaking Blog
They committed this blog to exhibit the art of indie cinema since 2007. It features examples of good indie films, guidance, and other general filmmaking postings. Furthermore, shooting an indie film is a worthwhile task for many videographers. How can one make an interesting film on such a small budget? This blog can assist you in determining that.
3. Into Nature Films
This blog, started by Jennifer Brown, is about nature. Nature videography is an excellent niche. People appreciate seeing others showcase nature’s beauty and explore locations they cannot visit. Moreover, nature may be breathtaking, and there are many stories to be told in the vast outdoors. This site exhibits the greatest of nature, and everyone with even a passing interest in it should pay it a visit.
Starting a videography blog requires a variety of technical talents, whether they work alone or as part of a team.
Besides setting up a shot and operating your equipment, you must be proficient with cleaning, assembling, and maintaining your equipment, as well as all pre and post-production, such as special effects, closed captioning, and on-screen text.
If you’re not a one-man show, you’ll almost certainly require some abilities, such as the ability to work on ideas with a creative director or team. We wish you the best in your journey as a videography blogger!
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